Business Resource Center

eGift Cards Could Mean Big Business For Small Business Owners in 2021

The U. S. gift and incentive card market is projected to cross $221 Billion by 2024 despite COVID-19 challenges, according to a new study by Research and Markets. eGift cards saw a substantial boost with signs of continued success through 2021.

How to Create A Memorable Restaurant Experience in 2021

Restaurants have become a hub for date night, celebrations, and treating ourselves. Right now those occasions might not be happening on-premise, but you can still create a memorable experience that will keep your customers engaged. Here’s how.

Profit and Loss Statement [Downloadable Tool]

Square has partnered with Bench Accounting to bring you a profit and loss template that you can download, input financials specific to your business, and help you see a clearer picture of your profits and losses.

5 Ways eCommerce Inventory Location Impacts Business

Supply chain issues have caused businesses to rethink what it takes to recover, adapt, and grow. For many, the response has been to reorganize operations, and in light of growing eCommerce activity, optimizing inventory location is a key factor.

Why 3 Atlanta Small Businesses are Embracing Partnerships and Collaboration

Black-owned businesses are building what comes next — today and every day. Here’s how three companies shaping the future in Atlanta are building off what they’ve learned from the past year as they look ahead.

What You Need to Know About The Restaurant Revitalization Fund

As restaurants start to focus on recovery, the Restaurant Revitalization Fund offers a lifeline. Here’s what you need to know about the Restaurant Revitalization Fund.

Why Gen Z Is So Keen on Entrepreneurship, and What That Means for Employers

Who do members of Gen Z want to work for most in the future? Themselves. Learn more about what Gen Z wants in the workplace and how you can best attract and manage this highly independent generation.

How Using Buy Buttons Can Help Launch and Grow Your Business

Want to help your customers purchase products and services online quicker and easier? Creating a buy button is key! Read more.

Top Digital Beauty Trends for 2021

Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking, sales, and contactless payments. These are the trends they’re looking at to take their business to the next level.

Nail Your Unboxing Experience with These 4 Tried-and-True Strategies

What does a creative unboxing experience look like? Learn what unboxing means and how small businesses are using it to make their brands come to life.

How SMS Can Help Grow Your Business

Learn how text message marketing can help you reach your customers more efficiently and grow your business.

What’s Next for Live Events? 3 Event Planners’ Predictions for the Future of Their Industry

In 2020, the live events industry pivoted to virtual events and shifted their businesses online, while staying optimistic for the future. Hear 3 event company founders share where they see their industry heading next.

7 Features of Successful Beauty and Wellness Websites (and Why They Work)

When you’re in the health and beauty space, your website needs to speak to the personal nature of what you provide. Here are the top health and beauty website features that are driving customers to these business owners’ salons, spas, and stores.

What Is Refinancing and How Does it Work?

Refinancing should create a better financial circumstance for you and your business. If you’re thinking of refinancing, it’s important to understand the process. Read more!

Why Sustainable Food Packaging is Good for Business

From minimizing packaging to asking your diners to opt into using less plastic, here are the ways you can balance cost and demand challenges to incorporate more eco-friendly strategies.

Consumer Demand for Sustainable Packaging Holds Despite Pandemic

Despite the pressures of the pandemic, sustainable packaging has emerged as a top priority as consumers show more interest in their environmental footprint and that of the overall food system.

What The Return of The Road Trip Means For Your Business

40% of Americans say their first post-COVID trip will be by car, within 100 miles of home. Here’s how you can leverage this trend to open up new opportunities for your business.

QR Codes: What They Are And How to Generate One - 2021

Wondering what is a QR code and how they can be used for your business? Square allows you to generate QR codes for payment. Learn more now.

Multichannel Retailing: How to Sell Your Products on Multiple Channels

Selling your products in more than one place, called multichannel selling, dramatically increases the odds that you’ll make a sale. Learn how to sell products online and offline so you can reach more customers and increase sales.

How to Create A Restaurant Delivery Experience That Satisfies Customers From End-to-End

Customers also want to order directly from you. Here’s how to ensure those customers have a great delivery experience from end to end, and add your business to their list of favorite places to order from.

What We’ve Learned About Consumer Trends So Far in 2021

There is little precedent to help us understand how COVID-19 might shape consumer trends. Now that the end of the tunnel is in sight, here are some emerging trends expected through 2021 and beyond.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

The Ultimate SEO Guide for Any Stage Business

Search engine optimization (SEO) is key to helping customers discover your business online. This guide takes you step-by-step through what you need to know to get started.

What Is Working Capital and How Do You Calculate It?

You’ve heard the saying, “It takes money to make money.” That money is working capital. What is working capital & how is it calculated? Read our article here!

Tips to Help You Speed Up Hiring — Without Sacrificing Quality

With a candidate shortage and hiring spree in full effect, the traditional hiring process can take even longer now. Cut down your time to hire, while still prioritizing the right fit, using these 6 strategies.

Livestream Shopping Is Having A Moment: How You Can Get Started

Retailers are turning to livestreaming on social media and other platforms to recreate the sense of connection customers feel when shopping inside a physical store. Learn why it’s getting more popular and get tips for livestream selling your own products.

Indoor Dining: How to Make Restaurant Goers Comfortable Again

Restaurants are tasked with balancing health and safety restrictions and shifting back to pre-pandemic operations. Here are some ways you can ensure a smooth transition to indoor dining that keeps staff and customers comfortable.

As Spring Shopping Fever Surges, Here's How to Bring Customers to Your Door

Many consumers are eager to resume in-person shopping as social distancing guidelines ease and vaccinations increase. Here are 5 ways retailers can take advantage of the new spring shopping frenzy.

Payroll Tax Calendar for Small Business Owners [Downloadable Tool]

Access this downloadable calendar with important dates for payroll tax deposits, wage reports, and employment tax returns to keep your eye on throughout the year.

Why Alcohol Delivery Will Still Be A Big Opportunity Post-Pandemic

There’s been huge growth in online ordering and delivery of alcohol. Learn why there’s still an opportunity for restaurants, bars, breweries, and retailers to offer alcohol delivery even as customers return on premise, and how you can get started.

Future-Proof Your Inventory with These 5 Creative Strategies

2020 threw everything we knew about inventory planning out the window. Learn about 5 inventory forecasting and demand planning strategies that can ensure your inventory levels will meet customer needs.

A Comprehensive Guide to Business Loans

Learn about small business loans, funding, and credit options in our guide to business loans. We cover business loan types, eligibility, and how to apply.

The Different Types of Workers You Can Hire at Your Business

As many owners try out new ways of doing business, those operational changes influence the types of workers you need to staff. This primer on the types of employment will help you make a more informed decision when figuring out who to hire this year.

Loyalty Programs: Why They Matter And How To Start One

42% of restaurant owners and managers plan to offer new or expanded loyalty programs in 2021. This is why you should consider creating a loyalty program for your restaurant business and here’s how to get started.

A New Hire Onboarding Checklist for Remote and In-Person Employees

You’ve found the perfect candidate to fill a role. So, what now? Use this checklist to create an effective onboarding process for your new hire.

5 Smart Ways to Reduce Your Store's Packaging Footprint

Looking to make your store’s packaging more eco-friendly? There are plenty of retail packaging strategies you can put into place to reduce your store’s carbon footprint. Here are a few ideas to get you started.