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How This Entrepreneur Turned a Wisconsin Strawberry Farm into a Wine and Pizza Destination

Ryan Prellwitz turned the strawberry farm where he grew up into something even more fruitful than he could have imagined when he started: a bustling vineyard, complete with Neapolitan pizza and events.

How Much Does a Business License Cost in Every State?

Curious how much a business license cost in your state? Here is what you can expect to pay state by state. Read about the costs and resources for the state your business is operating in.

How Well-Performing Retailers Navigated the Pandemic — And Best Practices for the Years Ahead

From eCommerce to business financing, retailers that survived the pandemic had a few critical things in common. Learn about the retail best practices that can help your business adapt and stay competitive.

5 Email Marketing Best Practices

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips & tricks by Square.

How Do You Get Certified As A Minority-Owned Business?

In the last 10 years, minority businesses have accounted for more than 50% of the two million new businesses started in the U. S. Here’s how to get certified as a minority-owned business and how it can help your business.

4 Ways to Make Marketing More Effective in a Cautious World

How can you make your marketing efforts more effective as the pandemic continues? Get insights on how to use the right messaging and tactics to connect with consumers’ changing attitudes of cautious optimism.

The Art of the Line: 5 Ways to Turn a Wait into a Better Experience

Because customers’ expectations for time spent in line are low, business owners can use it as an opportunity to increase brand loyalty. Here are five ways business owners can turn waiting in line into a positive experience.

8 Creative Ways to Showcase Your Brand's Personality On Your Website

When you own a business, conveying your brand personality is one of the most exciting tasks you get to do. Your website is like a blank canvas just waiting for you to infuse your brand personality. Here are some ideas to get started.

Is Your Business Prepared for Holiday Online Shopping? A Checklist

Last year’s opportunities were around pivoting to eCommerce and managing trends. This year, it’s all about aligning with these new online shopping habits. Here’s a checklist of strategies to try so your business is ready for the 2021 holiday season.

How to Source Production Materials and Match with Manufacturers

How do you protect your ideas, find a manufacturer in a specific niche, and create the right documents before production? Here are some guidelines to help bring your product to life.

How to Start a Business: Steps to Start Up a Business

Curious about how to start a business? Square’s guide covers all steps from business plan creation to permits and legal obligations. Read more.

It’s A Booming Time for These Backyard Businesses

With limited travel opportunities, many people focused on creating memories closer to home. A number of new business opportunities and trends have emerged from this environment — here’s a look at what they are.

Small Weddings Mean Big Opportunity: How to Get Wedding Clientele for Your Business

With micro weddings and backyard weddings becoming a pandemic-era norm, there’s more opportunity for small businesses to market to wedding clientele. Here are some tips to get started.

Conversational Commerce: What it is and Why it's Booming

Conversational commerce gives brands the ability to connect with and sell to customers via chat and voice technology. Here’s what you need to know about this shopping trend.

The 3 Fs of Attracting and Retaining Employees Post-Pandemic

As workers continue prioritizing what they want out of their careers, it’s important for employers to focus on flexibility, family, and fairness. Discover 3 timely tips that can help you increase employee retention at your business.

Here are the Need-To-Know Costs When Opening a Salon

The U.S. hair care services industry includes over 84,000 businesses. So, how much does it cost to open a salon? Costs can vary depending on how large of a salon you’d like to open, where you are located, and business structure. Here are costs to consider.

Paying It Forward: How Can Small Business Owners Set Aside Savings?

Business owners can benefit from setting aside savings for capital, re-investments or retirement. Listen to Paying it Forward speak with a financial expert and guests about how small business owners can save money.

How Fatbacks BBQ and Blazing Star BBQ Are Managing Cash Flow and Supply Chain Shortages

For Fatbacks BBQ and Blazing Star BBQ, managing cash flow amid changing cost of goods has been a challenge. Hear from them on how they’re navigating changing costs and supply chain shortages.

Noe Cafe's Keys To Success When Opening During A Pandemic

Two months into a global pandemic may not have seemed like the best time to start a business, but for Noe Cafe, it was the perfect time.

How Cashless Stadiums Improve the Fan Experience

With the right technology in place, stadiums are realizing the benefits of going cashless— from enhanced customer loyalty to increased operational efficiency.

Taxes and Out-Of-State Remote Workers: How to get Started

What does this rise in remote work mean for payroll and taxes at your business?

Paying it Forward: Finding Balance - How to Better Manage Debt

Growing your business or unexpected expenses can mean taking on debt. Listen to Paying It Forward and hear from a small business who is managing its debt.

Tips to Set Up and Optimize Google My Business Listings

Help potential customers find your business on Google by optimizing your Google My Business listing. Learn how to build a Google My Business profile that’s accurate, attracts customer attention, and improves local SEO.

Is Digital Banking Safe?

From depositing checks to checking account balances, digital banking is becoming more commonplace for consumers. According to a 2021 YouGov report, 57% of Americans believe online banking is a safe way to manage their finances online.

Chat Adds to Retail Success

Chatbots are influencing customers’ purchase decisions, and 42% of adults believe it’s important for retailers to offer live chat on their websites. Learn more about how retailers are using chat, and how to implement a successful strategy.

How to Start a Business Bank Account

Once your business starts making money, it’s important to put it in the right place. Having a business bank account allows you to separate your business finances from your personal finances. Here are the steps to take in order to open a bank account.

Paying It Forward: How Small Businesses Are Connecting with Customers Online

Learn how small businesses are connecting with customers online. Listen to Paying it Forward experts and small business owners talk about offline marketing strategies.

How to Accept Apple Pay at Your Small Business

Getting Apple Pay for your business is easy. But first you need to learn how to accept Apple Pay at your small business. Here’s your complete guide to setting up Apple Pay for business.

7 Features of Successful Restaurant Websites (and Why They Work)

Building or updating your restaurant website? Here are 7 features you should have on your restaurant website to capture people’s attention and turn them into new customers.

Digital Ordering Could Lead to Customers Placing Bigger Orders

From QR codes to on-demand delivery, restaurants are rolling out more ways for customers to order digitally, which experts say is leading to bigger food and drink orders. Read more about how offering online ordering can impact your customers’ ticket sizes.

Paying It Forward: Why Profit and Loss Matters for Small Businesses

A Profit & Loss (P&L) Statement is a measure of financial health. Listen as Paying it Forward speaks with an accounting expert and a small business owner about what a P&L statement means for small businesses.

How To Optimize Your Brand's Instagram To Increase Engagement from Ice Cream Social

We spoke with Ice Cream Social, a social media agency and ice cream truck business all in one, about what a business needs to know to optimize its Instagram.

Why Parents Are Gearing Up to Spend Big on Back-to-School Stuff

Back-to-school spending is predicted to be big this year. New research found that parents are planning to spend more, and they’re ready to start buying school supplies earlier. Learn why this back-to-school season is so different and how you can prepare.

Why It’s All About Respect, Consistency, and Communication in Post-Pandemic Retail

Shoppers have greater expectations when it comes to product access, information, and customer experience. Get insight into the post-pandemic shopping trends that are influencing what consumers now want and expect.

A Snapshot of the Asian-American Entrepreneurial Journey

There are endless layers to the Asian-American entrepreneurial experience. Learn about 8 Asian-owned businesses shaping our communities.

Chinatown Businesses Reflect on Resilience and Legacy

Join us on a journey through Chinatown NYC as we hear from resilient Asian-American business owners talk about their neighborhood’s past, present, and future.