- Guides
Stronger Than Before: The Business Owners Embracing New Possibilities in 2021
- Guides
The Future of Restaurants
- Guides
The Future of Retail
- Articles
Successful Entrepreneurs Share 4 Tips for Scaling Your Business
What does it take to scale a business? Square’s head of sales, Ashley Grech, and Forbes senior editor, Maneet Ahuja, talked to four founders who are finding new ways to innovate, grow, and showcase their business resilience.
- Articles
How to Choose the Right Compensation Method for Your Salon or Spa
From commissions to salaries, the salon pay structure you choose will impact your operations, business model, and long-term growth. Use this overview of salon workers and pay structures to find the methods that work best for your business.
- Articles
How Restaurants Can Prevent and Manage Chargebacks
Many restaurants have moved business online in 2020, making purchasing more seamless and convenient for customers. With the rise in convenience that curbside pickup, and order ahead have brought customers, they have also, increased disputes.
- Articles
5 Inspiring Examples of Purpose-Driven Businesses
Purpose-driven businesses are agents for change. Not only can they help fix economic and societal issues, but they’re also resonating with customers who are looking for more meaning in the items and services they buy.
- Articles
7 Tips for Thoughtfully Dealing with Grief in the Workplace
Managers may feel uneasy about how to navigate an employee’s grief. Death is a challenging topic and one that should be handled delicately, but not ignored. Hear experts share how to thoughtfully handle grief in the workplace.
- Articles
How to Train Store Associates to Sell on Social Media
Selling on social media is a fast-growing trend, with 84% of online retailers saying they already sell on social media or plan to in 2021. Here’s how store owners can take advantage of this exciting retail trend.
- Articles
How to Create a Business Plan
A business plan encompasses the research you’ve done prior to starting a business and will provide strategic direction. Here’s how to create an actionable business plan.
- Articles
What You Need to Know About Pop-Up Restaurants
If you’re thinking about starting a pop-up restaurant, read this.
- Articles
Everything You Need to Know to Get Started With Instagram for Your Business
Instagram is a great way to advertise your products and services to potential and existing customers in a way that gets them excited about engaging with your business. Here’s everything you need to know to get started with Instagram for your business.
- Articles
How to Create a Buyer Persona for Your Marketing Strategy
A buyer persona is a description or representation of your ideal customer based on market research and the data you’ve gleaned from your findings. Here’s how to craft buyer personas for your marketing efforts.
- Articles
How to Conduct a Competitor Analysis
A competitive analysis helps you uncover the insights you need to create your own marketing strategies. Here’s how to get started.
- Articles
How to Conduct Primary And Secondary Market Research
There are two types of market research: primary and secondary. Here’s everything you need to know before you start conducting primary and secondary market research.
- Articles
Company Culture: What You Need to Know
Can you describe your company culture? Here we outline the definition, why it’s important, and how to define your own.
- Articles
How to Create a Marketing Strategy for Your Business
Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here’s what you need to know to create a marketing strategy for your business.
- Articles
How to Create a Budget for Your Small Business
Having (and sticking to) your budget can be a game-changer for entrepreneurs who want to feel more in controll of their businesses. Start with this quick guide for building your budget.
- Articles
6 Ways to Avoid Burnout as a Business Owner
Burnout exists across all industries, but it’s particularly prominent in the world of entrepreneurship and small business. These 6 tips can help you prevent it.
- Articles
How to Communicate Better with Your Customers, Digitally
Your customer interactions may feel automated and impersonal during social distancing, but you can still humanize the experience and stay approachable through text and email. Here’s how.
- Tools
How to Use a Business Model Canvas to Test New Ideas [Template]
When looking to evolve your business, having a quick way to explore ideas can be helpful. A business model canvas offers a holistic view to help you visually analyze new business models. Learn more about how it works.
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