Business Resource Center

51% of Facebook and Instagram Users Bought Products While Scrolling

Shoppers are buying more online, and social media platforms are taking a big piece of the pie. According to new social media shopping data, 51% of consumers said that the content found on their Facebook and Instagram feeds led to a purchase.

20 Touch-Points That Make for a Great Salon Experience

Customer service doesn’t just happen at the front desk, it happens at every touchpoint that your beauty and wellness customers interact with. Here are 20 salon touchpoints that can make or break your customer experience.

Reopening A Retail Store: What You Need to Know

After pivoting business models during 2020, retail stores face the challenge of revisiting the operations of their brick-and-mortar locations as restrictions lift, even as many still recover from the impact of the past year.

Reopening A Restaurant: What You Need to Know

Reopening your doors isn’t as simple as just opening up a few more tables. Here are important strategies for restaurant owners to consider in their reopening plans.

What to Consider When Reopening Your Business

After months of lockdown, businesses are eager to get back into full operations, but still cautious about the future

Paying It Forward: What is Payroll for Small Business and Why It Matters

Learn what payroll is & why it’s important to the growth of your small business. Listen to this episode of Paying it Forward as experts and guests discuss the importance of payroll and payroll taxes.

4 Tips on Successfully Leading Interns This Summer

Summer internships look a lot different this year as we navigate a return to the office. Here’s how to effectively manage interns with our new working environment in mind.

What is Digital Banking?

Customers are increasingly turning to digital banks. In fact, a 2021 YouGov report shows that more than half (56%) of U.S. adults say they use mobile banking once a week if not more often. Learn more about digital banking.

How Modi Toys Went from Side Hustle to an International DTC Success Story

After launching their first product, Modi Toys became an overnight hit. Hear how co-founder Avani Modi Sarkar built her DTC toy company from scratch, selling over 40,000 products in 28 countries.

What Is Cost of Goods Sold and How Do You Calculate It?

When you run a business, cost of goods sold (COGS) is an essential metric. Cost of goods sold is a major input in overall profitability, so understanding how COGS works and flows into your business results is vital for any business owner or manager.

Paying It Forward: Should You Get a Small Business Loan?

Knowing when and how to take out a small business loan can boost your success . Listen to Paying It Forward experts discuss what to consider when taking out a small business loan.

A Summer Shopping Season Like No Other. Retailers, Are You Ready?

As retailers transition to post-COVID business, the new normal of digital meets physical is set to evolve the summer shopping experience. Here’s how retailers can capitalize on the return to socialization and office work this summer.

How Businesses Can Market and Sell Branded Merch

Branded merchandise is having a moment. Turn loyal customers into brand ambassadors by selling merch they’re proud to display. Learn how your business can get started.

Getting Your Business Finances Ready for the Summer Rush

If you run a business that works with weddings, bar-mitzvahs, quinceañeras, birthday parties, anniversary parties, business events, or other gatherings, it’s time to get ready for the summer rush.

Paying It Forward: Why It's Important to Separate Personal and Business Finances

Listen to this episode and learn how and why it’s important to keep personal and business expenses separate with Paying it Forward.

Paying it Forward

Listen to experts and business owners talk about tackling important financial decisions, from payroll to business loans, on Square’s new finance podcast, Paying it Forward.

Terrace Plant Shop: Building a Business and Community That Can 'Grow Together'

Inside Terrace Plant Shop, lush house plants cover every corner of the store. Learn more about Peter John Dario, a Filipino-American entrepreneur, who started the store and creative event space to help his community heal after the pandemic.

Virtual Workshops and Shipping Solutions Transformed The Juicy Leaf Plant Shop

The Los Angeles plant shop shifted its business during the pandemic, finding a way to thrive with online ordering, shipping and custom client-based work.

Four Questions You Should Be Asking Your Financial Advisor (According to a Financial Coach)

According to a 2020 Northwestern Mutual Study, 29% of Americans work with a financial advisor. If you’re thinking about working with a financial advisor or coach for the first time, here are some things you might consider.

Creative Ways Businesses Can Use QR Codes

Businesses have come up with innovative ways to use QR codes to engage customers. Here are some creative examples of how retailers and restaurants are using QR codes post-pandemic.

How Pinhole Coffee Views the World Through the Lens of Coffee, Art, and Community

Painted on the outside of Pinhole Coffee’s building are three words; Coffee, Art, and Community. And for them, it’s that simple.

How to Keep Salon Appointments on Schedule When You're Busy

With the right strategies and solutions for keeping appointments running smoothly, salons can avoid running behind — and risking poor customer service — during high-volume times. Here are some ways to ensure effective time management at the salon.

Wide Eyes Open Palms Built an Inclusive Cafe Through Thoughtful Staffing

Before Angie Evans and Kat McIver consider taking someone through the hiring process for their Long Beach cafe, they make it clear that they are working to create a safe, open, and inclusive space for their community.

Here Are Need-To-Know Food Truck Costs (and How to Save Money)

Does starting a food truck cost less than a brick and mortar restaurant? Here’s everything you need to know about food truck startup costs!

How the Events Industry Can Overcome Audience Hesitation Post-Pandemic

Consumers long to return to events but might not be ready for crowded theaters and concert halls. Here are three forward-looking strategies to bring audiences back.

How El Rio Is Honoring A Legacy and Fighting for Their Community

El Rio, a bar and neighborhood institution in San Francisco, does everything in its power to be a home for members of its community. 

The Complete List of Apple Pay Retailers

Find stores that accept Apple Pay. Includes major retailers, restaurants, and gas stations. Accept Apple Pay at your business with Square.

How WTR Cooler Studio is Building a Different Kind of Creative Space in Tampa

The WTR Cooler owners are intentionally investing in the local creative community, knowing that as the Tampa art scene grows, so will the studio.

How to Get Media Coverage for Your Business

Media coverage can change the game for your business. Here are basic steps you can take to get noticed by the media, even if you don’t have the resources to hire a PR person.

How Ice Cream Social Modernized a Vintage Ice Cream Truck Just in Time for Summer Sales

After being laid off from their respective jobs, Michael Weiss and Victoria Roedel purchased and restored a 53 year old, Good Humor truck. This was just the beginning for their newfound social media agency and ice cream truck business, Ice Cream Social.

4 Ways To Optimize Your Accounts Receivable

Cash flow is the life blood of small businesses, but enforcing accounts receivable bills can be difficult. From when to bill to when you should collect, it can be tricky to recoup money you need for your business in time to reinvest it or spend it.

10 Tips on Starting A Business Against All Odds From Harlem Biscuit Company

Square recently partnered with Harlem Biscuit Company for a Q&A in Square’s Community where Boots and Warren shared their advice and words of wisdom for how they started a business against all odds. Here’s their top advice for business owners:

LGBTQ+ Employees Are Less Satisfied at Work: 7 Ways to Be More Inclusive

While the pandemic has helped increase awareness of diversity, equality, and inclusion, challenges persist for LGBTQ+ employees. Here’s how to create a positive work environment for all employees, regardless of sexual orientation or gender identity.

Credit Card Authorization Form Templates [PDF & Word Downloads]

Taking payment by credit card when the card isn’t present, can be risky. To safeguard against that risk, try this credit card authorization form.

eGift Cards Could Mean Big Business For Small Business Owners in 2021

The U. S. gift and incentive card market is projected to cross $221 Billion by 2024 despite COVID-19 challenges, according to a new study by Research and Markets. eGift cards saw a substantial boost with signs of continued success through 2021.

How to Create A Memorable Restaurant Experience in 2021

Restaurants have become a hub for date night, celebrations, and treating ourselves. Right now those occasions might not be happening on-premise, but you can still create a memorable experience that will keep your customers engaged. Here’s how.