Selling Online with Square: Your eCommerce Options, Explained

You’ve chosen Square as your point-of-sale (POS) provider. That’s a solid foundation for running your retail business more efficiently. But if you’re thinking about selling online, or already are selling online and looking to better connect everything, your next question is probably: What are my options?

The good news: you have plenty of paths forward.

No matter what stage your business is in, Square offers flexible eCommerce options that can help you start selling online, strengthen an existing setup, or scale into something more custom — without forcing you into a one-size-fits-all approach. Whether you want an all-in-one solution or need to plug Square into eCommerce tools you’re already using, you can build an online experience that’s tailored to your unique retail business.

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Exploring your eCommerce options with Square

When you already run your business on Square, there are three primary ways to sell online:

1. Build an online store or create payment links with Square
2. Connect your third-party eCommerce platform to Square or build a new website with one of our eCommerce partners
3. Create a custom online experience with Square Developer tools

Each option offers different levels of customization and integration across payments, inventory, and operations, so you can choose what fits your business today and still grow tomorrow.

Fully integrated, all-in-one tools built on Square

Square first-party eCommerce tools are built directly into the Square ecosystem. That means your online sales, in-person sales, inventory, and customer data all live in one place, making it easier to get a clear view of how your business is performing and what levers to pull — when.

You have a few options using Square first-party eCommerce tools.

Launch a full eCommerce website, no coding required

It’s clear having a professional online presence pays off. Square businesses who added a website saw an average 38% increase in revenue within just six months¹. Square Websites makes it easy to turn a brick-and-mortar retail business into an online one, without adding unnecessary complexity. Plus, there’s no need to wait until your eCommerce plan is ironclad because you can launch your online store for free and continue to customize it as your business grows.

Building an online store with Websites is best for retailers who want to manage their online store and point-of-sale (POS) in one place.

Key benefits include:

• Going big with your brand: You can get online quickly by choosing from flexible, customizable website designs that help your inventory stand out. No coding necessary.
• Connecting online and in-store sales: Websites integrates with your Square POS to give you a complete view of your business.
• Keeping track of inventory: Manage inventory across all locations and sales channels so you never oversell or miss a sale by understocking.
• Staying close to customers: Access unified customer data, including sales history and loyalty points, across all channels.
• Expanding your reach: Built-in SEO, marketing, and loyalty tools, plus integrations with Google and Meta.
• Flexible fulfillment: Offer shipping, in-store pickup, and local delivery using third-party couriers or your own staff.

Start building your online store

Accept online payments with Square Payment Links

If you don’t need a full online store, Square Payment Links let you start selling online fast. Create a payment link once and share it anywhere your customers are whether that be email, text, social media, or even your website.

Key benefits include:

• Fast, flexible setup: Create a payment link in seconds. You can also save it as a buy button or QR code and reuse it for standard offerings.
• Customizable experience: Add your logo, business name, and custom fields.
• Optimized checkout flow: Mobile-friendly checkout that supports Apple Pay, Google Pay, Cash App Pay, Cash App Afterpay, and cards.
• Sell across channels: Share links via email, texts, social posts, blogs, websites, or printed QR codes.

Create a payment link

Explore the apps and software that integrate with Square

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Already have a website? Connect it to Square

If your online store is built on another platform, Square supports prebuilt integrations to keep your operations connected. Sync your catalog, inventory, and orders so online and in-person sales work together seamlessly.

Full customization with centralized operations with WooCommerce (WordPress)

WooCommerce is a powerful eCommerce platform built for WordPress. When connected to Square, it gives you flexibility without sacrificing operational control. This option is best for retailers who want deep website customization or have developer support.

Key benefits include:

• Accept payments in person and online with one Square solution.
• Automatically sync sales, inventory, orders, and customer data.
• Inventory updates in real time—online and in store.
• Reduce manual work and overselling.

Sell online with Shopify while keeping Square as your source of truth

With Thrive Inventory, you can sync your Square catalog and inventory with Shopify, without double entry or mismatched stock. This option is best for retailers already selling online on Shopify who want to keep Square at the center of their operations.

Key benefits include:

• Real-time inventory syncing to prevent overselling.
• When you update products in Square those changes automatically flow to Shopify.
• Manage one catalog across all sales channels.

Plus, Square businesses can get 50% off the Thrive Inventory Standard plan.

Launch fast with a Wix website that stays in sync

Wix makes it easy to build a professional online store using AI-powered onboarding and customizable templates. You can connect Wix directly to your Square business to keep your catalog, inventory, and payments in sync. This option is best for retailers who want a website they can easily set up, customize, and manage themselves.

Key benefits include:

• Launch quickly with AI tools and flexible templates.
• Sell online, in person, across social channels, and marketplaces.
• Keep inventory, orders, and payments synced.
• Manage operations, marketing, and fulfillment from one dashboard.
• Scale confidently with built-in tools to grow your brand.

Looking for more eCommerce options? Square also integrates with platforms like BigCommerce, GoDaddy, Magento, and more.

Build a custom online experience with Square developer tools

If you’re working with developers, or want full control over your checkout experience, Square APIs and SDKs let you build custom eCommerce workflows powered by Square payments.

Key tools include:

• Web Payments SDK: Build a fully customizable web checkout.
• In-App Payments SDK: Collect payments in native mobile apps.
• Checkout API: Create Square-hosted checkout pages you can share via links.

Manage your entire retail business on one POS system

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Choose the eCommerce setup that works for your business

Whether you’re launching your first online store, connecting Square to an existing site, or building something custom, Square gives you the flexibility to sell online your way.

It’s easier than ever to get your retail business online. And if you want hands-on help, you can hire a Square Specialist to get your online business up and running quickly.