Square Online

The online store that’s made to order

Make every aspect of eCommerce easier for you and your customers.

Square Online accepts and manages orders, both online and in-store from and mobile showroom to stockroom, for today and tomorrow.

New website themes give your design a head start

Whatever your brand, whatever your business, there’s a theme waiting for you.

Explore themes

Customer data

Track customer data like sales history, loyalty points, gift cards, and more—for both online and in-store channels—in one central directory. Integrate that data with Square Marketing and Square Loyalty to drive repeat business.



Manage online orders from all your locations on a single website.


Sync items and more

Sync online and in-store inventory, items, and orders so you’re never oversold. Learn more about Square for Retail.


Staff management

Give select employees admin access to your online store with team-based permissions.


Sync all sides of
your business.

Seamless integration between Square Online and any Square POS means you can efficiently manage online and in-store sales from a single unified system.

“Extending our retail business to online sales was quick and easy since Square Online seamlessly integrates with our in-store inventory.”

Alvin Haruthunian, Operations Manager


Square helped Hi-Lo Liquors offer delivery and curbside pickup, which now makes up 40% of their business.

Square products: Square for Retail • Square Online • Square Marketing • Square Payroll

Deliver an unparalleled online shopping experience.

Personalize and drive more sales

Let customers create accounts to track orders and save payment info. Show personalized recommendations to returning customers to encourage purchases.

Offer an app-like shopping experience

Customers can quickly access your online store from mobile—just like an app. Mobile-first design makes it easy to scroll, shop, and pay on a phone’s browser.

Point customers to specific products

Use special components to highlight new products, top sellers, sale items, or related items to help drive shoppers to the precise inventory you want to move.

Plan and hype sales events in advance

Schedule product drops, discounts, and flash sales to launch automatically. Add banners and pop up alerts to build excitement as the drop date gets closer.


Businesses saw a 97% increase in sales with Square Online.

Build, style, and launch—fast

Choose from a variety of tools to automate creating your item catalog and launching your online store.

Save on shipping, in-store pickup, and delivery.


Offer customers best in class shipping discounts. Create and print shipping labels right from your Square dashboard. A real-time shipping rate calculator ensures you’re always charging the right amount.

Free in-store pickup

With free in-store pickup, you can give your local customers the flexibility to conveniently pick up online orders in-person at your store’s location.

Local delivery

Provide the convenience of professional third-party local delivery and pay no commissions. Or offer delivery by your own staff.

So many ways to pay

Payment methods

Accept Square Pay, Apple Pay, Cash App Pay, and Google Pay for faster checkout.

Offer buy now, pay later with Afterpay

Square Online comes with Afterpay built in. Let your customers pay in four interest-free installments, while you get paid in full right away.

Reach more customers, make more sales.

Built-in SEO tools and integrations with Google and Meta

Maximize sales from search and social by showing up everywhere your customers spend time online.

Personalized promos and coupons

Promote repeat business by sending email promos with coupon codes for special savings.
Learn more about Square Marketing ->

Loyalty programs

Build your own loyalty program to reward repeat customers and encourage future visits.
Learn more about Square Loyalty ->

Square Gift Cards

Sell eGift cards for your business directly on your website.
Learn more about Square Gift Cards ->

Start for free, upgrade at any time.

All paid plans come with a free custom domain—that’s a $19.95 value.

Free plan


Includes every feature you need to start selling online.


Unlock advanced features for growing your business.


2.9% + 30¢

Pay only when you make a sale. Square processing fee is just 2.9% + 30¢ per online transaction. Discounted processing available on the paid Premium plan.

Fashion boutiques Gift shops Nurseries Toy stores Pet shops Outdoor outfitters Antique book sellers New age art galleries Wine merchants Music shops Memorabilia vendors Vintage record stores

  • How do I start my online store for free?

    Here’s a quick step-by-step overview on what you need to do. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to get your online store built right away. Use our easy-to-use online store builder to design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website and then customize your order fulfillment methods. Now you’re ready to add your products or automatically sync them from your Square point-of-sale system and start selling. No monthly fees or startup costs, just pay a processing fee when you make a sale.

  • How can I use Square Online for my retail store?

    Using our powerful store builder, you can go from setup to selling on your online store in no time. With our eCommerce website builder, you can create a professional new website—no coding experience necessary. Customize elements like colors, fonts, image shape, and more to match your brand and style. List unlimited products, add multiple photos, product descriptions, and size variations. Our built-in shipping tools will help you set up your rates, print shipping labels, and more.

    Not ready for a full online store? No worries—our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your own online store in minutes.

    With Square Online and a Square POS, your brick-and-mortar store and online store stay in sync. You can automatically import your items into your online store. Then, all your orders, inventory, and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.

  • Can I connect Square Online to social media?

    Yes. You get access to a number of built-in integrations to connect Square Online with popular social media sites. Drive new customers to your Square Online store or online ordering page when you integrate with Instagram, Facebook Shops, Google Food Ordering, and Google Product Listings. You can also take Instagram posts from your Instagram feed and turn them into a one-page eCommerce website with a user-friendly checkout and payment gateway from Square. Choose a Square Marketing customizable template to create and design custom email campaigns and promotions for Facebook. And with our social media integration, you can post your campaign on Facebook at the same time you send your emails.