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Everything you need in one integrated system
Connect in-person and online sales
Your Square Online store integrates with Square Point of Sale to give you a full picture of your business.
Stay close to customers
See customer data like sales history, loyalty points, and more in a central directory that includes all channels.
Keep track of inventory
Manage inventory across all store locations and sales channels so you never oversell.
Go big with your brand
Get a head start on your site design with customizable themes for whatever you sell. No coding necessary.
Create a premium online shopping experience
Create a premium online shopping experience
Personalize online shopping
Let customers create accounts to track orders and see tailored product recommendations.
Get your products in customers’ carts
Intuitive design makes it easy to scroll, shop, and check out on mobile browsers.
Highlight specific products
Put a spotlight on new products, top sellers, sale items, or related products.
Schedule sales and create hype
Plan product drops and flash sales, then promote with pop-ups and banners.
Offer shipping, in-store pickup, and delivery
Get discounts on shipping and calculate accurate rates in real time.
Give customers the option to pick up online orders at your store for free.
Deliver locally with third-party couriers or your own staff.
Widen your reach. Make more sales.
Show up everywhere
Show up everywhere
Grow with built-in SEO tools and integrations with Google and Meta.
Send personalized promotions
Send personalized promotions
Reward loyal customers
Reward loyal customers
Sell eGift cards
Sell eGift cards
38%
Average increase in revenue by Square sellers who added Square Online
Based on a comparison of Square sellers during the six-month period before and after their first Square Online transaction in 2023.
“I have a transitory customer base, and Square Online has allowed me to offer the entire store online. This way, even when customers are back home, we stay on their minds, providing a continuous connection and driving additional business.”
Cadah Goulet
Poor George
Cold Spring, NY
“I am not a web designer. I am an entrepreneur and a pastry chef, and Square Online is so easy to use, functional, and design-forward.”
Kyra Bussanich
Kyra’s Bake Shop
Lake Oswego, OR
Plans for every stage
Free
Great for any business ready to start selling online.
$0
No monthly fees
2.9% + 30 cents
per transaction
Plus
Unlock more features to grow and streamline operations.
$29/mo
$348/year, billed annually
2.9% + 30 cents
per transaction
Premium
Get the best rates and most advanced features.
Learn how to make it happen
FAQ
How do I start my online store for free?
Here’s a quick step-by-step overview of how you can set up your Square Online site. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to easily design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website, then customize your order fulfillment methods. Then you’ll be ready to add your products or automatically sync your Square Point of Sale system and start selling. With the free plan, there are no monthly fees or startup costs — just a processing fee when you make a sale.
How can I use Square Online for my retail store?
Our powerful yet easy-to-use website builder helps you move from setup to selling from your online store quickly. It’s easy to create a professional new website with no coding experience necessary. Make your brand shine by customizing elements like colors, fonts, image shape, and more. List unlimited products and add multiple photos, product descriptions, and size variations.
Our built-in shipping tools help you set up your rates, print shipping labels, and more. If you’re not ready for a full online store, no worries — our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items, and you’ll be selling from your online store in minutes.
With Square Online and Square POS, your brick-and-mortar store and online store stay in sync. You can automatically import your items into your online store. Then, all your orders, inventory, and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.
Does Square offer resources to help me build my site?
Yes. You can hire a Square Specialist with Square Online expertise who can help you with eCommerce-specific design, store setup, custom web development, SEO, and more. Whether you’re just starting a business or optimizing for growth, you’ll receive consultation and professional solutions to help drive business results.
Can I connect Square Online to social media?
Yes. Square offers several built-in integrations to let you connect your Square Online store with popular social media apps. Reach new customers and drive sales when you integrate with Instagram, Facebook Shops, Google Food Ordering, and Google Product Listings. It’s also easy to get started with a customizable Square Marketing template to send email campaigns, text campaigns, and promotions for Facebook. And with our social media integrations, you can post your campaign on Facebook at the same time you send your emails for a complete marketing strategy.
Do I get free web hosting when I create a website with Square?
Yes. Our free web hosting platform provides exceptional speed, performance, and security. With Square, you’ll experience no restriction on bandwidth. Square Online includes a free SSL certificate, which ensures that visitors navigate your website over a secure 128-bit encrypted connection. Plus, SSL also helps power eCommerce by enabling customers to check out directly on your domain.
