Small business software and solutions: everything you need to succeed

The reliance on business management software is growing — and growing fast.

Square business management software and enterprise tools for small businesses offer a number of different solutions and fulfill a variety of functions that are essential for businesses from before the doors open and beyond.

The importance of business software

Business software is essential for continued business success, for small businesses and enterprises. There are a number of different applications that go into how a business runs, how employees are paid, how to process payments, accounting and more.

Whether you’re a solopreneur, or a growing small business, these tools and technology can make a critical impact on the success of your business from start to finish. Discover tools that provide not just the physical solutions, but automate real-time analytics to ensure you’re maximizing efficiency and giving both your customers, and employees exactly what they need.

Business software comes in a variety of shapes and sizes, and depending on the type you need, you can experience many benefits which include:

  • Cut costs
  • Scalability
  • Increased efficiency
  • Improved productivity
  • Automated workflow
  • Boosted profits
  • Continuous growth
  • Streamlined business processes
  • Integrated project management

Types of business software

There are a number of Square business management software and tools that can make a difference for your business:

Financial software

Financial solutions and built-in automation are essential business processes for any firm. And these financial tools go far beyond simple accounting software.

Square financial business solutions provide industry-standard support for:

  • Accepting payments
  • Accounting features & partner integrations
  • Managing payroll
  • Creating invoices
  • Facilitating customer financial interactions, cash flow, and beyond.

Marketing software

Marketing software can help you connect with your customers and clients right where they live — and it can help you to customize your interactions in a way that drives the most promising results.

Square Marketing solutions are easy-to-use and can help:

  • Identify your audience to provide the right support
  • Offer essential campaign options to help create your digital presence
  • Manage analytics and facilitate experiences from email to smartphone, in-store, and beyond.

Employee management software

Employee management software can help to provide small business employees with the platforms, tools, and experiences they need in order to feel appreciated and increase productivity

Square employee management offers key features and solutions for small businesses to:

  • Easily create and publish shift schedules.
  • Time tracking your team’s hours at a glance.
  • Automate your team’s tip pooling process.
  • Assign your team commission rates for services and sales.
  • Easily track task management

Customer experience software

Customer relationship management, also known as CRM, is a major component of brand identity and success.

Square offers a number of CRM tools that can keep your customers and clients happy:

  • Advanced customer service and support
  • Custom loyalty programs
  • Customer feedback and directory management
  • Appointment management

Square business solutions

Square offers a number of robust cloud-based business applications to help you hit the ground running and upkeep that momentum over days, months, and years. Explore our comprehensive suite of services built to help your business thrive.

Need additional capabilities or applications? Check out our partner integrations from accounting software to ERP.

Enterprise business resources

It’s essential to keep in mind scalability as you grow and adapt. Whether you’re just starting out as a small business owner, or starting to see significant evolution within your business, Square can offer industry-standard business management software and technology that can evolve as you do.

These tools are future-focused, customized and comprehensive, offering your business the opportunity to thrive even as business and customer needs change from small businesses to enterprises.

From CRM to data automation and accounting, it’s important to think ahead when it comes to deciding on essential enterprise software. See how Square offers a number of large business resources to help you scale as you grow.

Business resources for growth & success

Square is here to help you succeed — whether you’re just starting out as a small business, or you’ve been in the game for years. That’s why we’ve taken the time to compile a multitude of resources to help you get where you need to go.


  • Does Square keep track of business expenses?

    With Square and Hurdlr you can now seamlessly track all of your income streams, business expenses, and tax deductions in real-time, on the go — saving you valuable time and maximizing your profit.

  • What information is stored in Square's CRM Software?

    By default, Square’s Customer Directory stores customer contact info such as email address, physical address, and phone number that will be turned on for your team. You can also create customized profiles with information on customer cards on file, coupons & rewards, appointments, and recent activity.

  • Is Square Team Management Software really free?

    Offering both a free plan and paid plan, Team Management allows you to decide how you’d like to run your business — across locations, devices, and job functions. Team Management software paid plan offers the capability to track multiple wage rates, cash tip tracking, detailed sales reporting by team member, and an unlimited set of permissions for your entire staff.