Square Loyalty
Turn walk-ins into regulars with a customer loyalty program.
Try Square Loyalty free for 30 days.
Get your loyalty program up and running in minutes.
Drive repeat sales with a customer rewards program that integrates seamlessly with all sides of your business.
Customize quickly.
Choose whether customers earn points by visits, amount spent, or items or categories purchased to help you reach specific business goals.
Enroll easily.
Customers can sign up at your point of sale, through your Square Online site, via an invoice.
Engage automatically.
Transactional text notifications are automatically sent when a customer earns points or rewards, so your business stays top of mind.
Reward seamlessly.
It’s convenient for customers to redeem rewards in-store or online — and just as simple for your staff.
Keep customers engaged with
your business.
Run promotions.
Bring customers back with bonus points. Create limited-time or recurring promotions to boost loyalty engagement.
Offer digital loyalty passes.
Customers can add your digital loyalty pass to their Apple Wallet to track their points and rewards.
Customize VIP tiers.New
Let your most loyal customers earn rewards faster the more often they visit. Customize the name and structure of each tier to fit
your business.
Bronze
1.5x points
Silver
2x points
Gold
3x points
Get to know your customers better with 360° data.
See the sales impact.
Get instant access to data, like top loyalty customers, loyalty-attributed sales, and the average spend of loyalty customers versus non-loyalty customers.
Track customer activity.
Square Loyalty integrates with free built-in CRM tools so you can quickly view a customer’s loyalty status to provide a more personalized experience.
Optimize your promotions.
Track the performance of your loyalty promotions right from Square Dashboard to learn what’s resonating with your customers and optimize future promotions.
Rewarding for every
kind of business
Customers enrolled in a Square Loyalty program spend 53% more and visit 40% more often
Based on global Square Loyalty 2022 data.
Keep the sales coming.
Kyoo
Kiosk Buddy
Craver
PoppinPay
SpeedETab
Flash Order
Pepper
Incentivio
KIOS
Grubbrr
“As a business owner, I don’t want to have to think about anything else. The loyalty program runs on its own.”
— Chai Saechao
Owner, Plant Therapy
“There is a pretty clear correlation between our Square Loyalty program and a significant increase in average ticket price and average revenue.”
— Thomas Warmath
CEO, La Barba
“We have about 40,000 customers in our loyalty program. Whenever they reach 5 stars, they get all excited — they’re thinking about what they’re going to get; they love it.”
— Andrea Aguirre
Co-founder, The Art of Donut
“The Square Loyalty program does a great job in keeping us connected with our customers. It keeps them motivated to come in again and again and make purchases.”
— Dieter Seelig
Owner, Craft + Carry
“Our loyalty program is very easy to use. Customers can type in their phone number and get points automatically when they check out.”
— Elana Livneh
Co-owner, Liv Breads
These businesses were fairly compensated by Square for their time.
Simple, transparent pricing.
Your monthly cost depends on two things: your number of store locations and number of loyalty visits that month. A loyalty visit includes when a customer enrolls in your program, earns a loyalty point, or redeems a reward. There are no long-term contracts or hidden fees.
0-500 loyalty visits
$45
per calendar month, per location
501-1,500 loyalty visits
$75
per calendar month, per location
1,501-10,000+ loyalty visits
$105
per calendar month, per location
Try Square Loyalty
free for 30 days.
Promote your loyalty
program with email and
text message marketing.
Square Loyalty integrates directly with Square Marketing so you can send engaging campaigns to keep your customers coming back.
FAQ
A customer loyalty program is a digital loyalty rewards program that will keep your customers coming back again and again, with incentives they earn from each purchase. They can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item.
Your customers earn points for every purchase they make — even when they use cash — from your Square Point of Sale App, Square Invoices, or your Square Online site. Your customers can earn rewards per visit, per amount spent, per item, or by category. Points are accumulated until the customer decides they want to redeem a reward.