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Loyalty Drive repeat sales with loyalty rewards
Build your loyalty program in minutes
Get your loyalty program up and running right from your point of sale or dashboard.
Customize your program
Choose how customers earn points and the types of rewards they receive — a dollar amount, percentage off, or free item.
Enroll customers from anywhere
Customers can join by entering their phone number at your POS, at checkout online, or via invoices.
Redeem rewards seamlessly
Customers receive texts automatically when they’ve earned a reward. It’s just as simple to redeem in person or online.
+53% higher spend
higher spend from customers who are part of a Square loyalty program1
+40% more visits
from customers who are part of a Square loyalty program1
Give customers more reasons to come back
Try out new ways to bring customers back to your store again and again — and see what sticks.
Run loyalty promotions
Create limited-time or recurring promotions to bring customers on specific days or at specific times.
Add VIP tiers
Customize each tier so your most loyal customers earn rewards faster the more often they visit.
Offer digital loyalty passes
Customers can add your digital loyalty pass to their Apple Wallet to track points and rewards.
"The Square loyalty program does a great job in keeping us connected with our customers. It keeps them motivated to come in again and again and make purchases."
Dieter Seelig
Craft + Carry
New York, NY
See what’s working
Make more confident decisions that bring you closer to your customer base.
Track the sales boost
View top loyalty customers and see the average spend of loyalty customers versus non-loyalty customers.
Understand your customers
Easily see a customer’s loyalty status at checkout and segment customers by loyalty status with built-in CRM tools.
Fine-tune your promotions
Track the performance of your loyalty promotions to learn what’s working and adjust for the future.
"There is a pretty clear correlation between our Square loyalty program and a significant increase in average ticket price and average revenue."
Thomas Warmath
La Barba
Salt Lake City, UT
Get one plan to run your entire business
Loyalty is only available with Square Plus and Square Premium plans.
More ways to engage customers with Square
Run marketing campaigns
Create automated email and text message marketing campaigns to drive repeat sales.
Store important info
Keep track of customer contacts, sales history, and preferences in a single directory.
Bring in new customers
Sell physical and digital gift cards from your point of sale or online store.
More ways to manage staff with Square
Run marketing campaigns
Create automated email and text message marketing campaigns to drive repeat sales.
Store important info
Keep track of customer contacts, sales history, and preferences in a single directory.
Bring in new customers
Sell physical and digital gift cards from your point of sale or online store.
FAQ
What is a customer loyalty program?
A customer loyalty program lets customers earn points and rewards with each purchase. Customers can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item. Loyalty programs encourage repeat business and help you build a stronger customer base.
How do customer loyalty programs work?
Your customers earn points for every purchase they make — even when they use cash — from your Square Point of Sale app, Square invoices, or your Square website. Your customers can earn rewards per visit, per amount spent, per item, or by category. Points are accumulated until the customer decides they want to redeem a reward.
How does loyalty integrate with other Square tools?
Loyalty integrates directly with Square Point of Sale for enrollment and redemption at checkout, your Square website and online ordering profile, Square marketing for targeted loyalty campaigns, and Square invoices for earning points on invoice payments.
How much does loyalty cost?
Loyalty is included in Square Plus ($49 per month per location) and Square Premium ($149 per month per location). Square Plus and Square Premium also include access to advanced tools for every industry, staff management, marketing, and more.
Can customers use my loyalty program online and in store?
Yes, customers can enroll in your loyalty program and redeem rewards both in store through your Square Point of Sale and online through your Square website or online ordering profile, creating a seamless omnichannel experience.
What are VIP tiers and how do they work?
VIP tiers let your most loyal customers earn rewards faster the more often they visit. You can customize the name and structure of each tier to fit your business, such as Bronze (1.5x points), Silver (2x points), and Gold (3x points).
How do digital loyalty passes work?
Customers can add your digital loyalty pass to their Apple Wallet to track their points and rewards. This keeps your business top of mind and makes it convenient for customers to check their loyalty status anytime.
Roll out your loyalty program
1Based on global Square loyalty data from 2022.