Get your loyalty program up and running in minutes.

Drive repeat sales with a customer rewards program that integrates seamlessly with all sides of your business.

Customize quickly.

Choose whether customers earn points by visits, amount spent or items or categories purchased to help you reach specific business goals.

Enrol easily.

Customers can sign up at your point of sale, through your Square Online site, via Square Invoices or with a shareable signup link.

Engage automatically.

Transactional text notifications are automatically sent when a customer earns points or rewards, so your business stays top of mind.

Reward seamlessly.

It’s convenient for customers to redeem rewards in-store or online – and just as simple for your staff.

Keep customers engaged with your business.

Run promotions to bring customers back with bonus points. It’s easy to create limited-time or recurring promotions to boost loyalty engagement.

Card displaying the points system for loyalty.

Get to know your customers better with 360° data.

Rewarding for every kind of business.

Customers enrolled in a Square Loyalty program spend 53% more and visit 40% more often

Based on global Square Loyalty 2022 data.

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third-party apps.

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These businesses were fairly compensated by Square for their time.

Simple, transparent pricing.

Your monthly cost depends on two things: your number of store locations and the number of loyalty visits that month. A loyalty visit includes when a customer enrols in your program, earns a loyalty point or redeems a reward. There are no long-term contracts required.

0–500 loyalty visits


per month, per location

501–1,500 loyalty visits


per month, per location

1,501+ loyalty visits


per month, per location

Try Square Loyalty free for 30 days.

Promote your loyalty program with email marketing.

Square Loyalty integrates directly with Square Marketing so you can send engaging campaigns to keep your customers coming back.

Explore Square Marketing


  • What is a customer loyalty program?

    A customer loyalty program is a digital loyalty rewards program that will keep your customers coming back again and again, through incentives they earn from each purchase. They can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item.

  • How do customer loyalty programs work?

    Your customers earn points for every purchase they make – even when they use cash – from your Square Point of Sale app, Square Invoices or your Square Online site. Your customers can earn rewards per visit, per amount spent, per item or by category. Points are accumulated until the customer decides they want to redeem a reward.