Square loyalty

Thank your regulars with a customer loyalty programme.

Start your free trial

Free for 30 days. No long-term commitments.

Square Loyalty

Build a customer loyalty programme straight from your Square Dashboard or Square Online website

Start a programme without extra devices or hassles.

Enrol and reward customers directly from your POS system or Square Online. No additional hardware or software are needed.

Only pay more when you earn more.

Monthly costs start at €39 + VAT and adjust based on each location’s total loyalty visits per month.

Increase repeat visits to your business.

Sellers who use Square Loyalty see a 40% increase in customer visit frequency. (Based on US Loyalty stats)

Turn walk-ins into repeat business.

Replace your old paper punch cards with a digital punch-card experience and drive even better customer loyalty.

Treat more customers like regulars.

View returning customers’ points and reward histories and provide a more personalised experience for each customer with a loyalty programme.

Track sales and see the impact of Square Loyalty in one place.

Your existing Square Dashboard tracks data such as total loyalty customers, loyalty rewards and top loyalty customers. You can even compare average spend and visits from loyalty versus non-loyalty customers.

How does it work? It’s as easy as enrol, engage, reward.

Enrol at checkout.

Customers sign up at checkout by entering their phone number. Contactless enrolment is available via QR code or by enrolling on your Square Online web page.

Engage automatically.

Customers get an automated text message when they earn points or rewards, keeping them up to date and your business top of mind.

Reward from your POS or Square Online store.

Reward customers directly through the point-of-sale system or via online store checkout. Enter a customer’s phone number to apply rewards.

See a demo of Square Loyalty.

See all the ways you can customise, promote and manage your customer loyalty programme.

See what a customer loyalty programme can do.

Customers who enrol in a Square Loyalty rewards programme spend an average of 43% more. For example, here’s a coffee shop that’s open five days per week and serves 100 customers per day, based on US data.


You should only pay for a loyalty programme when it’s working for you and your customers. With Square Loyalty the monthly cost adjusts based on each location’s total loyalty visits per month.

More locations or visits
Our sales team can help you simplify operations and get you set up with the right solution to meet your business needs.

Start your free trial

Free for 30 days. Easy setup. No long-term commitments.

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