Square Online

The online store that’s made to order.

Make every aspect of eCommerce easier for you and your customers.

Square Online accepts and manages orders, both online and in store from and mobile showroom to stockroom, for today and tomorrow.

Customer data

Track customer data like sales history, loyalty points, gift cards and more – for both online and in-store channels – in one central directory. Integrate that data with Square Marketing and Square Loyalty to drive repeat business.



Manage online orders from all your locations on a single website.


Sync items and more

Sync online and in-store inventory, items and orders so you’re never oversold. Learn more about Square for Retail.


Staff management

Give selected employees admin access to your online store with team-based permissions.


Sync all sides of your business.

Seamless integration between Square Online and any Square POS means that you can efficiently manage online and in-store sales from a single unified system.

‘Square Online has made the website-building experience very simple for me. It’s very intuitive, from getting customers to look at your website to guiding them through to checkout’.

Tamp & Stitch, Dublin

Deliver an unparalleled online shopping experience.

Offer an app-like shopping experience

Customers can quickly access your online store from mobile – just like an app. Mobile-first design makes it easy to scroll, shop and pay on a phone’s browser.

Point customers to specific products

Use special components to highlight new products, top sellers, sale items or related items to help drive shoppers to the precise inventory that you want to move.

Plan and promote sales events in advance

Schedule product drops, discounts and flash sales to launch automatically. Add banners and pop-up alerts to build excitement as the drop date gets closer.

Sell subscriptions easily

Promote a recurring revenue stream by selling subscriptions with Square Online. Perfect for offerings like ‘Product of the Month’ clubs or ‘Subscribe & Save’ programmes.


Businesses saw a 97% increase in sales with Square Online.

Launch a mobile-ready site in just minutes.

Explore site styles →

Build, style and launch – fast

Choose from a variety of tools to automate creating your item catalogue and launching your online store.

Save on shipping, in-store collection and local delivery.


Set up shipping rules straight from your Square Online dashboard. A built-in shipping calculator sets up rates based on product price, number of items in an order and weight of an order. You can also set a flat rate.

Free click and collect

With free click and collect, you can give your local customers the flexibility to conveniently collect online orders in person at your shop’s location.

Local delivery

Provide more fulfilment options for your customers by offering local delivery powered by your in-house staff.

So many ways to pay

Payment methods

Accept Square Pay, Apple Pay and Google Pay for faster checkout.

Reach more customers, make more sales.

Built-in SEO tools and integrations with Google and Meta

Maximise sales from search and social by showing up everywhere your customers spend time online.

Personalised promos and vouchers

Promote repeat business by sending email promos with voucher codes for special savings.
Learn more about Square Marketing ->

Loyalty programmes

Build your own loyalty programme to reward repeat customers and encourage future visits.
Learn more about Square Loyalty ->

Square Gift Cards

Sell eGift cards for your business directly on your website.
Learn more about Square Gift Cards ->

Start for free, upgrade at any time.

All paid plans come with a free custom domain worth €19.95.

Free plan


Includes every feature you need to start selling online.


Unlock advanced features for growing your business.


1.4% + 25c/2.9% + 25c

Pay only when you make a sale. The Square processing fee is just 1.4% + 25c for EU and EEA cards and 2.9% + 25c for non-EEA cards per online transaction. Discounted processing is available on the paid Premium plan.

Fashion boutiques Gift shops Garden centres Toy shops Pet shops Outdoor outfitters Antique booksellers New-age art galleries Wine merchants Music shops Memorabilia vendors Vintage-record shops

  • How do I start my online store for free?

    Here’s a quick step-by-step overview of what you need to do. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to get your online store built straight away. Use our easy-to-use online store builder to design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multipage eCommerce website and then customise your order fulfilment methods. Now you’re ready to add your products or automatically sync them from your Square point-of-sale system and start selling. No monthly fees or startup costs, just pay a processing fee when you make a sale.

  • How can I use Square Online for my retail store?

    Using our powerful store builder, you can go from setup to selling on your online store in no time. With our eCommerce website builder, you can create a professional new website – no coding experience necessary. Customise elements like colours, fonts, image shape and more to match your brand and style. List unlimited products, add multiple photos, product descriptions and size variations.

    Not ready for a full online store? No worries – our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your own online store in minutes.

    With Square Online and a Square POS, keep your brick-and-mortar shop and online store in sync. You can automatically import your items into your online store. Then, all your orders, inventory and customer information will automatically sync. Manage both sides of your business, your online store and your physical shop, all in one place.

  • How can I promote my online store?

    Square’s built-in tools and integrations make it easy to attract customers. Every Square Online site is search engine optimised, with SEO settings you can adjust to improve your rankings. You also get access to integrations that help you connect your online store with Facebook and Instagram to drive more online orders.

    You can use Square Marketing to create one-time and automated email and Facebook campaigns. Plus, use Square Loyalty to offer rewards that keep customers coming back.