Square loyalty

Thank your regulars with a customer loyalty program.

Start your free trial

Free for 30 days. No long-term contracts.

Build a customer loyalty program straight from your Square Dashboard or Square Online website

No extra devices or hassle

Enroll and reward customers directly from your POS or Square Online. No additional software or hardware needed.

Only pay more when you earn more

Monthly costs start at $45 and adjust based on each location’s total loyalty visits per month.

Increase repeat visits to your business

Sellers who use Square Loyalty see a 40% increase in customer visit frequency.

Turn walk-ins into repeat business.

Replace your old paper punch cards with a digital loyalty punch card experience and drive even better customer loyalty.

Treat more customers like regulars

View returning customers’ points and reward history in a quick glance and provide a more personalized experience for each customer with a loyalty program.

Track sales and see the impact of Square Loyalty in one place

Your existing Square Dashboard tracks data like total loyalty customers, loyalty rewards, and top loyalty customers. You can even compare average spend and visits from loyalty versus non-loyalty customers.

How does it work? Well, it’s as easy as enroll, engage, reward.

Enroll at checkout

Customers sign up at checkout in just a few seconds by entering their phone number.

Engage automatically

Customers get an automated text message when they earn points or rewards, keeping them up to date and your business top of mind.

Reward from your POS or Square Online

Reward customers directly through the point of sale or via your online website checkout. Just enter the customer’s phone number to apply rewards.

See a demo of Square Loyalty

See all the ways you can customize, promote, and manage your customer loyalty program.

See what a customer loyalty program can do.

Customers who enroll in a Square Loyalty rewards program spend an average of 43% more. For example, here’s a coffee shop that’s open five days per week and serves 100 customers per day.


You should only pay for a loyalty program when it’s working for you and your customers. With Square Loyalty, the monthly cost adjusts based on each location’s total loyalty visits per month.

0–500 loyalty visits


Per location

501–1,500 loyalty visits


Per location

1,501–10,000 loyalty visits


Per location

More locations or visits
Our Sales team can help you simplify your operations and set you up with the right solution to meet your business needs.

Contact Sales

Start your free trial

Free for 30 days. Easy setup. No long-term contracts.

Square has more ways to help you run your business.

We make it easy to plug and play, and integrate the tools you need directly at the Point of Sale. Get personalized recommendations for tools that can help your business by answering a few quick questions.

Numbers are based on data collected by Square of Square sellers enrolled in Loyalty in the U.S. On average, 30% of U.S. customers enroll in Square Loyalty.