The Viral Effect
The Viral Effect is a series that follows viral businesses in order to help business owners apply learnings and navigate vigorous growth.
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At Square’s Spring Releases event, brands like Bluestone Lane, The Epicurean Trader, and Roaming Goat shared how they're using technology to create meaningful moments, from handwritten notes to personalized rewards.
The Viral Effect is a series that follows viral businesses in order to help business owners apply learnings and navigate vigorous growth.
Utilizing a marketing budget template can help keep you organized, track your marketing efforts, and manage your finances. Read on to understand how to use a template and download your own.
Chef Edgar Rico, a James Beard Award winner and TIME100 recipient, aims to transform the landscape of what Mexican-American cuisine can be by providing imaginative creations that are steeped in technique, history, and a maíz revolution. Chef Rico's love of food began at the age of 10 when he cooked his family's Thanksgiving meal. His culinary background is extensive — Craft (LA), Sqirl (LA), Son of a Gun (LA), Trois Mec (LA), and Pujol (Mexico City). Aside from his cooking chops, he's got a legendary whistle that can command a room's attention in mere seconds.
See all articles ->Known as the “NYC Acne Whisperer”, Sofie Pavitt is a pioneering skincare expert and licensed esthetician rethinking the way we care for problematic skin. After 15 years in the fashion industry, Pavitt found herself drawn to skincare, studying the detailed Korean beauty aisles in her downtime during regular work trips to Seoul. She’s since become the go-to facialist for high profile models, editors, and celebrities, including Zendaya and Lorde, specializing in concerns like cystic acne and lackluster skin. Sofie is dedicated to treating clients between her two namesake skincare studios, on Grand Street downtown NYC and in Williamsburg, Brooklyn, as well as at Center Aesthetic and Dermatology in Manhattan where she’s able to provide advanced facial services using the latest in micro needling and laser technology. In March 2023, the Sofie Pavitt Face skincare line was born with the ethos that fewer, better products, and proper education are the key to your best skin yet.
See all articles ->Kristen Hawley is a freelance journalist and founder of Expedite, an independent newsletter about restaurant technology and the future of hospitality. She doesn’t hate QR codes.
See all articles ->Paco de Leon is the author and illustrator of Finance for the People, and host of the podcast, Weird Finance. She is the founder of The Hell Yeah Group, a financial firm dedicated to inspiring creatives to engage with their personal and business finances and Hell Yeah, Bookkeeping, a bookkeeping agency for creative businesses. Her career experiences in small business consulting, financial planning, and wealth management have informed her financial philosophies. She is a TED speaker and her work has been published or featured in The New York Times, Bloomberg, PBS, TIME, Good Morning America on other publications, and on NPR. She lives in Los Angeles with her wife.
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