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The way up is never a straight line. Hear the country’s most iconic business owners reveal how they overcame the odds. They dug into data, took menu items on trial runs, and eyed razor-thin margins. But they never forgot what matters most.

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Behind the scene
Behind the scene
Behind the scene

Host

"I think listening is a superpower. It's the same in business: It's not what you say; it's how you listen to how people respond."

Named one of the most popular podcasters in history, Guy Raz spent decades taking us into the minds of the world’s most influential entrepreneurs. Now, he's revealing the human side of local business owners, sharing stories that have never been told until now.

Episodes

The Sports Bra play icon

Episode 1 The Sports Bra

21:53 min

Featuring Jenny Nguyen

Jenny started back-of-house. Then, she started a movement. What did it take to turn an untested idea into millions in sales?
Rustler Hat Co. Coming soon

Episode 2Rustler Hat Co.

17:28 min

Featuring Alex Samuels

Coming May 21
When is a hat not just a hat? For Alex, the secret to getting repeat customers comes down to one idea: selling an experience you won’t forget.
Charles Pan-Fried Chicken Coming soon

Episode 3Charles Pan-Fried Chicken

22:10 min

Featuring Chef Charles Gabriel and Chef Quie Slobert

Coming May 28
The best fried chicken you’ll ever taste? Yes, please. But legendary Chef Charles and Chef Quie also cracked a code, sharing pan-fried perfection beyond their Harlem roots.
Vala’s Pumpkin Patch Coming soon

Episode 4Vala’s Pumpkin Patch

23:17 min

Featuring Tim Vala and Kelsey Vala

Coming June 4
Vala’s is a pumpkin patch in the same way The Grand Canyon is a nice view. Sort of true, but also, not even close. How did Tim and Kelsey make a family farm an agri-empire?
Green Apple Books Coming soon

Episode 5Green Apple Books

21:16 min

Featuring Pete Mulvihill

Coming June 11
Running a bookstore is tough enough these days, but Pete has steered Green Apple Books for decades. In the age of big-box stores, how did this independent thrive?
Nixta Taqueria Coming soon

Episode 6Nixta Taqueria

23:03 min

Featuring Chef Edgar Rico and Sara Mardanbigi

Coming June 18
First, Sara slid into Edgar’s DMs. Then came the restaurant, the TV show, and the James Beard Award. But there’s a lot people don’t know about their path to taco domination.

Guy Raz on Staying Curious, Chasing Rabbit Holes, and Dealing With Rejection

What separates a good interview from a great one? Come prepared. But don’t be afraid to go off script. In this exclusive Q&A, Guy Raz explains this approach and the transformational effect it can have on your business.

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Credits

To produce this series, Square partnered with Guy Raz, Even/Odd creative studio, and the inspiring business owners behind The Sports Bra, Rustler Hat Co., Charles Pan-Fried Chicken, Vala’s Pumpkin Patch, Green Apple Books, and Nixta Taqueria.
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