“When I told them I was opening a hat store, people would say, ‘How many hats does one person really need?’ And my response is, ‘But it’s not about the hat. It’s about the experience and the memories.’ Then you start thinking, well, if it’s not about the hat, you could have a million experiences. And so that’s been the coolest part, watching people continue to come back for their fifth, sixth, seventh. I mean, we’ve had people that probably have 15 hats from us.” — Alex Samuels, founder and CEO of Rustler Hat Co.
Rustler Hat Co. was compensated for their time and participation by Square.
