Reaching Customers

Discover the resources and inspiration you need to reach new customers, wherever they are. Whether it’s building an online store, adding new payment channels like BNPL, or starting a loyalty program, get access to the tools you need to keep your customers coming back for more.

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Invoice Examples for Every Kind of Business

Invoice Examples for Every Kind of Business

by Deborah Huso

Sep 11, 2025 — 7 min read

Invoice Examples for Every Kind of Business

Invoice Examples for Every Kind of Business

by Deborah Huso

Sep 11, 2025 — 7 min read

Holiday Retail Playbook: Maximize Sales and Meet Shoppers Everywhere

Holiday Retail Playbook: Maximize Sales and Meet Shoppers Everywhere

by Chidinma Nnamani

Sep 05, 2025 — 6 min read

How to Increase Gift Card Sales

Business Growth

How to Increase Gift Card Sales

Apr 21, 2021 — 3 min read

Best eCommerce Website Designs

Best eCommerce Website Designs

Oct 13, 2012 — 3 min read

How To Sell Products Online: A Step-by-Step Guide

How To Sell Products Online: A Step-by-Step Guide

Aug 21, 2023 — 8 min read

7 (Tactful) Ways to Get Clients to Pay Outstanding Invoices

Business Growth

7 (Tactful) Ways to Get Clients to Pay Outstanding Invoices

by Paige Newberry

Nov 07, 2018 — 4 min read

Collection

Mobile Commerce

The way people are buying and selling items is changing, and mobile commerce is leading the charge. Mobile commerce is a type of eCommerce that enables people to purchase items directly through their mobile devices, like phones and tablets. And purchases are surging, with 59% of consumers saying they bought items directly from social media, according to our latest Future of Commerce report. Use this collection to learn how to get started with mobile commerce so you can reach new customers where they already are.

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What Is Mobile Commerce (and Why It’s a Strategy You Should Care About)?

What Is Mobile Commerce (and Why It’s a Strategy You Should Care About)?

by Tiffany Walden

Oct 25, 2022 — 5 min read

A Beginner’s Guide to SMS Marketing

Marketing

A Beginner’s Guide to SMS Marketing

by Paige Newberry

Jun 24, 2022 — 6 min read

How SMS Can Help Grow Your Business

How SMS Can Help Grow Your Business

by Kaitlin Keefer

May 28, 2021 — 3 min read

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Most Popular

Cash Flow

4 Essential Steps to Get Cleaning Contracts

by Kaitlin Keefer

Dec 31, 2017 — 2 min read

Here’s How You Can Sell CBD Products With Square

Oct 03, 2019 — 1 min read

Technology

What Does Your Square Receipt Look Like to Your Customers?

Aug 24, 2017 — 1 min read

Create a Gift Certificate with Square’s Free Templates

by Alise Bailey

Jun 15, 2018 — 2 min read

Most Recent

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After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

by Kim Robinson

Nov 20, 2025 — 4 min read

Shop Local, Earn More: Black Friday and Cyber Monday with Square and Cash App

Shop Local, Earn More: Black Friday and Cyber Monday with Square and Cash App

Nov 19, 2025 — 2 min read

Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

Business Growth

Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

by Natalie Zunker

Oct 17, 2025 — 4 min read

Examples of How to Write a Payment Reminder Email to a Client

Examples of How to Write a Payment Reminder Email to a Client

by Paige Newberry

Oct 13, 2025 — 8 min read

What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

by Alexis Benveniste

Oct 01, 2025 — 7 min read

Meet the Neighborhood: 3 Cities, 3 Business Owners, 1 Neighbor Day

Meet the Neighborhood: 3 Cities, 3 Business Owners, 1 Neighbor Day

by Kaitlin Keefer

Sep 15, 2025 — 6 min read

Contributors and Experts

Maya Rollings

Maya Rollings

Editor, Customer Experience

Mackenzie Born

Mackenzie Born

Editor, Commerce

Chidinma Nnamani

Chidinma Nnamani

Writer

Food industry, digital marketing, technology

Paige Newberry

Paige Newberry

Consultant

Madelyn Young

Madelyn Young

Writer

Alena Courtney

Alena Courtney

Editorial Strategist, Retail

Retail

Tools View all

Let us help you reach your customers with tools created to make your life simpler and easier.

Quick-Service Restaurant Job Descriptions & Templates

Quick-Service Restaurant Job Descriptions & Templates

Hiring

Quick-Service Restaurant Job Descriptions & Templates

Aug 14, 2024 — 1 min read

The Ultimate Social Media Image Size Guide

The Ultimate Social Media Image Size Guide

The Ultimate Social Media Image Size Guide

by Deborah Findling

Jan 21, 2025 — 1 min read

How to Create a Marketing Budget [+ Free Templates]

How to Create a Marketing Budget [+ Free Templates]

Marketing

How to Create a Marketing Budget [+ Free Templates]

Feb 23, 2024 — 5 min read

Having a strong point of view is what makes a business cool. I always love when I walk into a place and I can see the human touch, whether it’s a menu or a selection of products they’re selling, or even something they’re designing and making themselves."
READ MORE: What Makes a Business Unforgettable? Lessons from NYC's Curators of Cool

Podcast Episodes View all

Listen to Square's suite of original podcasts to hear how other entrepreneurs are building relationships with their customers.

Engineering Enterprise-Grade Payments That Scale Globally

Podcasts — SN.01/EP.01 Engineering Enterprise-Grade Payments That Scale Globally

Mar 03, 2025 — 29 min

How Can Small Business Owners Set Aside Savings?

Paying It Forward — SN.01/EP.08 How Can Small Business Owners Set Aside Savings?

by Deborah Findling

Aug 26, 2021 — 12 min

Training, Managing, and Retaining Staff

Tipped — SN.01/EP.05 Training, Managing, and Retaining Staff

by Kaitlin Keefer

Jun 15, 2022 — 10 min

How Small Businesses Are Connecting with Customers Online

Paying It Forward — SN.01/EP.06 How Small Businesses Are Connecting with Customers Online

by Deborah Findling

Aug 12, 2021 — 13 min

Case Studies View all

See how other businesses are using Square tools to innovate, manage, and grow.

How Salt Hank’s Is Leveraging Square AI To Decode Sales and Customer Trends

How Salt Hank’s Is Leveraging Square AI To Decode Sales and Customer Trends

Salt Hanks — How Salt Hank’s Is Leveraging Square AI To Decode Sales and Customer Trends

by Maya Rollings

Oct 08, 2025 — 4 min read

Black Seed Bagels Meets the Future of Ordering: Order Guide

Black Seed Bagels Meets the Future of Ordering: Order Guide

Black Seed Bagels — Black Seed Bagels Meets the Future of Ordering: Order Guide

by Maya Rollings

Oct 08, 2025 — 3 min read

How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

Destapas — How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

by Maya Rollings

Aug 14, 2025 — 3 min read

Products View all

A suite of trusted tools businesses across the world use to power their business.

Square Marketing

Square Marketing

Reach more customers through email and text.

Square Loyalty

Square Loyalty

Turn first-time customers into regulars.

Square Customer Directory

Square Customer Directory

A free CRM for lasting customer relationships.

Square Messages

Square Messages

Send and receive customer texts, emails, and more.

Websites

Websites

Build a free online store or eCommerce website.

Square Appointments

Square Appointments

Book more clients with free scheduling software.

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