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Reaching Customers

Discover the resources and inspiration you need to reach new customers, wherever they are. Whether it’s building an online store, adding new payment channels like BNPL, or starting a loyalty program, get access to the tools you need to keep your customers coming back for more.

Featured

After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

by Kim Robinson

Nov 20, 2025 — 4 min read
After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

by Kim Robinson

Nov 20, 2025 — 4 min read
Examples of How to Write a Payment Reminder Email to a Client

Examples of How to Write a Payment Reminder Email to a Client

by Paige Newberry

Oct 13, 2025 — 8 min read
Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

by Natalie Zunker

Oct 17, 2025 — 4 min read
How to Increase Gift Card Sales

How to Increase Gift Card Sales

by Square

Apr 21, 2021 — 3 min read
Scaling Loyalty: Data-Driven Insights for Quick-Service Restaurants

Scaling Loyalty: Data-Driven Insights for Quick-Service Restaurants

by Kaitlin Keefer

Sep 05, 2025 — 2 min read
What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

by Alexis Benveniste

Oct 01, 2025 — 7 min read

Collection

Professional Services: The Fundamentals

Whether you work in photography, pet services, or art and design, there are several key elements that can impact your business growth. From getting started to leveling up, this curated selection of articles will help you understand everything from payments and business integrations to how professional services entrepreneurs like you charted their path to success.

See full collection
The Tools That Helped Scale a Modern Camera Store

The Tools That Helped Scale a Modern Camera Store

by Square

Nov 12, 2025 — 6 min read
How To Create an Invoice: Guide for Businesses

How To Create an Invoice: Guide for Businesses

by Deborah Huso

Oct 10, 2025 — 7 min read
How to Start a Photography Business

How to Start a Photography Business

by Square

Feb 19, 2025 — 11 min read
See full collection

Most Popular

Meet the Neighborhood: 3 Cities, 3 Business Owners, 1 Neighbor Day

by Kaitlin Keefer

Sep 15, 2025 — 6 min read

Loyalty Programs: Why They Matter and How to Start One

by Chidinma Nnamani

Apr 04, 2024 — 4 min read

A San Francisco Record Store Is Reimagining Vinyl for the Streaming Age

by Deborah Findling

Aug 15, 2025 — 2 min read

Invoice Examples for Every Kind of Business

by Deborah Huso

Sep 11, 2025 — 7 min read

Most Recent

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How To Sell Products Online: A Step-by-Step Guide

How To Sell Products Online: A Step-by-Step Guide

by Square

Jan 13, 2026 — 17 min read
After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

After the Booth: Your Post-Event Checklist for Turning Booth Visitors Into Customers

by Kim Robinson

Nov 20, 2025 — 4 min read
Shop Local, Earn More: Black Friday and Cyber Monday with Square and Cash App

Shop Local, Earn More: Black Friday and Cyber Monday with Square and Cash App

by Square

Nov 19, 2025 — 2 min read
Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

Atlanta’s NaanStop Shares How to Start a Pop-Up Fundraiser That Builds Community and Drives Business Growth

by Natalie Zunker

Oct 17, 2025 — 4 min read
Examples of How to Write a Payment Reminder Email to a Client

Examples of How to Write a Payment Reminder Email to a Client

by Paige Newberry

Oct 13, 2025 — 8 min read
What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

What Makes a Business Unforgettable? Lessons from NYC’s Curators of Cool

by Alexis Benveniste

Oct 01, 2025 — 7 min read

Contributors and Experts

Maya Rollings

Maya Rollings

Editor, Customer Experience

Mackenzie Born

Mackenzie Born

Editor, Commerce

Chidinma Nnamani

Chidinma Nnamani

Writer

Food industry, digital marketing, technology

Paige Newberry

Paige Newberry

Consultant

Madelyn Young

Madelyn Young

Writer

Alena Courtney

Alena Courtney

Editorial Strategist, Retail

Retail

Tools View all

Let us help you reach your customers with tools created to make your life simpler and easier.

Tax Preparation Guide for RetailersTax Preparation Guide for Retailers

Tax Preparation Guide for Retailers

by Deborah Findling

Nov 12, 2025 — 1 min read
Quick-Service Restaurant Job Descriptions & TemplatesQuick-Service Restaurant Job Descriptions & Templates

Quick-Service Restaurant Job Descriptions & Templates

by Square

Aug 14, 2024 — 1 min read
The Ultimate Social Media Image Size GuideThe Ultimate Social Media Image Size Guide

The Ultimate Social Media Image Size Guide

by Deborah Findling

Jan 21, 2025 — 1 min read

We were here three years before we opened, doing work and talking to people, and that gave us insight into the people who were living around here. And then that informed our approach… When we saw that the people living in the area were going to embrace that kind of concept, it made it a no-brainer."

READ MORE: How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

Podcast Episodes View all

Listen to Square's suite of original podcasts to hear how other entrepreneurs are building relationships with their customers.

Breaking Down Door’s Payments: How DH Pace does Field Payments

Podcasts — SN.01/EP.02 Breaking Down Door’s Payments: How DH Pace does Field Payments

by Square

Mar 05, 2025 — 20 min
How Small Businesses Are Connecting with Customers Online

Paying It Forward — SN.01/EP.06 How Small Businesses Are Connecting with Customers Online

by Deborah Findling

Aug 12, 2021 — 13 min
Connecting The Dots with Technology

Tipped — SN.01/EP.06 Connecting The Dots with Technology

by Kaitlin Keefer

Jun 16, 2022 — 13 min
About Socially Responsible Businesses

Talking Squarely — SN.01/EP.02 About Socially Responsible Businesses

by Square

Sep 24, 2020 — 13 min

Case Studies View all

See how other businesses are using Square tools to innovate, manage, and grow.

How This Arcade Uses Square To Grow, Expand, and Streamline StaffingHow This Arcade Uses Square To Grow, Expand, and Streamline Staffing

Free Play Arcade — How This Arcade Uses Square To Grow, Expand, and Streamline Staffing

by Maya Rollings

Nov 12, 2025 — 3 min read
How Brow Down Studio Uses Square to Manage Clients, Capital, and StaffHow Brow Down Studio Uses Square to Manage Clients, Capital, and Staff

Brow Down Studio — How Brow Down Studio Uses Square to Manage Clients, Capital, and Staff

by Maya Rollings

Nov 18, 2025 — 3 min read
How Yama Sushi Marketplace Grew From Small Market to a Multi-Location MainstayHow Yama Sushi Marketplace Grew From Small Market to a Multi-Location Mainstay

Yama Sushi Marketplace — How Yama Sushi Marketplace Grew From Small Market to a Multi-Location Mainstay

by Maya Rollings

Nov 06, 2025 — 3 min read

Products View all

A suite of trusted tools businesses across the world use to power their business.

Square Marketing

Square Marketing

Reach more customers through email and text.

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Square Loyalty

Square Loyalty

Turn first-time customers into regulars.

See how -/^
Square Customer Directory

Square Customer Directory

A free CRM for lasting customer relationships.

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Square Messages

Square Messages

Send and receive customer texts, emails, and more.

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Websites

Websites

Build a free online store or eCommerce website.

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Square Appointments

Square Appointments

Book more clients with free scheduling software.

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