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Most Popular

Reaching Customers

Discover the resources and inspiration you need to reach new customers, wherever they are. Whether it’s building an online store, adding new payment channels like BNPL, or starting a loyalty program, get access to the tools you need to keep your customers coming back for more.

Featured

How To Sell Products Online: A Step-by-Step Guide

How To Sell Products Online: A Step-by-Step Guide

by Square

Jan 13, 2026 — 17 min read
How To Sell Products Online: A Step-by-Step Guide

How To Sell Products Online: A Step-by-Step Guide

by Square

Jan 13, 2026 — 17 min read
13 Email Marketing Best Practices That Get Results

13 Email Marketing Best Practices That Get Results

by Square

Oct 26, 2022 — 6 min read
10 Creative Event Ideas To Grow Revenue and Build Community

10 Creative Event Ideas To Grow Revenue and Build Community

by Chidinma Nnamani

Jun 17, 2025 — 7 min read
Ice Cream Social Serves up Scoops and Swag as They Enter the Events Space

Ice Cream Social Serves up Scoops and Swag as They Enter the Events Space

by Deborah Findling

Sep 05, 2023 — 3 min read
Local Support Led to National Acclaim at Nixta Taqueria: Here’s How You Can Uplift Your Community

Local Support Led to National Acclaim at Nixta Taqueria: Here’s How You Can Uplift Your Community

by Sara Mardanbigi

Jun 18, 2025 — 5 min read
Examples of How to Write a Payment Reminder Email to a Client

Examples of How to Write a Payment Reminder Email to a Client

by Paige Newberry

Oct 13, 2025 — 8 min read

Collection

Rooted in Community: Support Your Neighborhood With Your Business

The neighborhood is not just where your business is located, it’s the community that makes it thrive. When you go beyond just selling and start giving back to help others, your business will be supported in return. Whether you're just starting out or running an established company, connecting with your community can drive sustainable growth, customer loyalty, and positive social impact. Here you’ll find expert advice and stories from real business owners like yourself on how they grew their businesses while fostering community connections, nurturing neighborhood relationships, and supporting their customers and staff.

See full collection
3 Ways New York City Employers Retain and Empower Their Teams

3 Ways New York City Employers Retain and Empower Their Teams

by Shaye Weaver

Sep 05, 2025 — 4 min read
How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

Destapas — How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

by Maya Rollings

Aug 14, 2025 — 3 min read
How Swamp Rabbit Cafe & Grocery Built a Local Food Movement

Swamp Rabbit Café & Grocery — How Swamp Rabbit Cafe & Grocery Built a Local Food Movement

by Chidinma Nnamani

Jul 31, 2025 — 4 min read
See full collection

Most Popular

A Beginner’s Guide to SMS Marketing

by Paige Newberry

Jun 24, 2022 — 6 min read

Invoice Examples for Every Kind of Business

by Deborah Huso

Sep 11, 2025 — 7 min read

Is It Time to Add a Customer Loyalty Program?

by Niema Jordan

Jul 10, 2019 — 2 min read

From Cocktails to Mocktails: Restaurants Are Adapting to Alcohol-Free Trends

by Alex Woodward

Dec 11, 2024 — 3 min read

Most Recent

Filter by topics

How Baker St Cafe Keeps 1 in 7 Locals Ordering Direct With Neighborhoods on Cash App

Baker St Cafe — How Baker St Cafe Keeps 1 in 7 Locals Ordering Direct With Neighborhoods on Cash App

by Chidinma Nnamani

Jun 02, 2026 — 4 min read
How 4 Local Businesses Turn New Customers Into Regulars

How 4 Local Businesses Turn New Customers Into Regulars

by Chidinma Nnamani

Jun 02, 2026 — 6 min read
How Reformation Brewery Uses Square Loyalty to Drive Growth

Reformation Brewery — How Reformation Brewery Uses Square Loyalty to Drive Growth

by Laura Scholz

Mar 23, 2026 — 4 min read
The Square Local Economy Report

The Square Local Economy Report

by Square

Mar 18, 2026 — 15 min read
5 Restaurant Marketing Ideas That Work

5 Restaurant Marketing Ideas That Work

by Maya Rollings

Feb 05, 2026 — 4 min read
How To Sell Products Online: A Step-by-Step Guide

How To Sell Products Online: A Step-by-Step Guide

by Square

Jan 13, 2026 — 17 min read

Contributors and Experts

Maya Rollings

Maya Rollings

Mackenzie Born

Mackenzie Born

Editor, Commerce

Chidinma Nnamani

Chidinma Nnamani

Writer

Food industry, digital marketing, technology

Paige Newberry

Paige Newberry

Consultant

Madelyn Young

Madelyn Young

Writer

Alena Courtney

Alena Courtney

Tools View all

Let us help you reach your customers with tools created to make your life simpler and easier.

How to Create a Marketing Budget [+ Free Templates]How to Create a Marketing Budget [+ Free Templates]

How to Create a Marketing Budget [+ Free Templates]

by Square

Feb 23, 2024 — 5 min read
Is Dynamic Pricing Right for Your Restaurant?Is Dynamic Pricing Right for Your Restaurant?

Is Dynamic Pricing Right for Your Restaurant?

by Deborah Findling

Jan 28, 2025 — 7 min read
How to Use a Business Model Canvas to Test New IdeasHow to Use a Business Model Canvas to Test New Ideas

How to Use a Business Model Canvas to Test New Ideas

by Stephanie Vozza

Mar 18, 2021 — 4 min read

Reaching customers is about more than bringing people through the door. It’s about creating memorable experiences, building relationships, and giving customers a reason to come back."

READ MORE: My Favorite Local Marketing Tips From Businesses That Are Always Packed

Podcast Episodes View all

Listen to Square's suite of original podcasts to hear how other entrepreneurs are building relationships with their customers.

About Financial Decision-Making and Survival

Podcasts — SN.01/EP.03 About Financial Decision-Making and Survival

by Square

Oct 22, 2020 — 13 min
Engineering Enterprise-Grade Payments That Scale Globally

Podcasts — SN.01/EP.01 Engineering Enterprise-Grade Payments That Scale Globally

by Square

Mar 03, 2025 — 29 min
How Can Small Business Owners Set Aside Savings?

Paying It Forward — SN.01/EP.08 How Can Small Business Owners Set Aside Savings?

by Deborah Findling

Aug 26, 2021 — 12 min
Training, Managing, and Retaining Staff

Tipped — SN.01/EP.05 Training, Managing, and Retaining Staff

by Kaitlin Keefer

Jun 15, 2022 — 10 min

Case Studies View all

See how other businesses are using Square tools to innovate, manage, and grow.

How OAKBERRY Expanded to 700 Locations and Became a Top Açaí BrandHow OAKBERRY Expanded to 700 Locations and Became a Top Açaí Brand

OAKBERRY — How OAKBERRY Expanded to 700 Locations and Became a Top Açaí Brand

by Square

Apr 16, 2026 — 3 min read
The Booking Reboot That Streamlined Success for Hot Tub BoatsThe Booking Reboot That Streamlined Success for Hot Tub Boats

Hot Tub Boats — The Booking Reboot That Streamlined Success for Hot Tub Boats

by Maya Rollings

Jun 23, 2025 — 3 min read
How Reformation Brewery Uses Square Loyalty to Drive GrowthHow Reformation Brewery Uses Square Loyalty to Drive Growth

Reformation Brewery — How Reformation Brewery Uses Square Loyalty to Drive Growth

by Laura Scholz

Mar 23, 2026 — 4 min read

Products View all

A suite of trusted tools businesses across the world use to power their business.

Square Marketing

Square Marketing

Reach more customers through email and text.

Learn more -/^
Square Loyalty

Square Loyalty

Turn first-time customers into regulars.

See how -/^
Square Customer Directory

Square Customer Directory

A free CRM for lasting customer relationships.

See how -/^
Square Messages

Square Messages

Send and receive customer texts, emails, and more.

Learn more -/^
Websites

Websites

Build a free online store or eCommerce website.

See how -/^
Square Appointments

Square Appointments

Book more clients with free scheduling software.

Learn more -/^
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