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Marketing during times of economic hardship should strike a delicate balance in order to appeal to cash-strapped customers. Understand how to maximize your marketing efforts to keep your business top of mind for shoppers.

Why Your Coffee Shop Needs a Loyalty Program (and Tips for How to Start One)
How The Laya Center Expands Its Customer Base With a Multihyphenate Business Model
How to Build Customer Loyalty in Your Liquor or Wine Store
4 small business owners say a low-cost advertising strategy called ‘co-marketing’ has helped them save time and money and build more authentic campaigns
3 steps small-business owners can take to build successful (and affordable) influencer collaborations
5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends
Customers Are Pushing Back on Price Increases. How Can Businesses Work With Suppliers to Ease Costs?
How This Growing QSR Uses Tech to Handle Restaurant Craziness
TikTok Takeover: Marketing Strategies for Your Business
Social Media as Search Engines: What Does It Mean for Your Business?
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