In today’s digital and social age, it can be easy to fall into the trap of comparing yourself to other entrepreneurs who appear to have mastered the art of business. However, what often remains hidden behind curated social media posts are the sleepless nights and financial hurdles that many entrepreneurs face. This report aims to debunk some of those cash flow myths and to provide valuable insights and strategies from successful small-business owners across various industries, including retail, food and beverage, and beauty.
We surveyed hundreds of business owners and combined their experiences with Square first-party data. The findings were both surprising and reassuring. They revealed that concerns about cash flow are widespread among entrepreneurs but not insurmountable.
From the importance of separating personal and business bank accounts to the number of applications business owners submitted before being approved for a loan, the insights shared here are designed to help business owners manage cash flow better and achieve their financial goals.