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The Essential List of Multihyphenate Businesses

A salon that doubles as a cafe. A restaurant with a successful merch line. We all recognize a Square business when we walk into one, it’s just a little different. So what do you call this new breed of businesses with more than one offering? We call them multihyphenates. With multiple revenue streams, they need multiple hyphens to describe the wildly creative ways they bring value to customers’ lives.

Multihyphenate businesses are made possible by Square, opening up any entrepreneur to try something new. This series celebrates these ambitious entrepreneurs who found success with their out-of-the-box business models. We hope learning about them inspires you to build on what you do, your way.

Featured

The Most Surprising Multihyphenate Mashups in the U.S.The Most Surprising Multihyphenate Mashups in the U.S.
Operating Your Business

The Most Surprising Multihyphenate Mashups in the U.S.

Jun 04, 2024 — 4 min read
The Top Multihyphenate Restaurants That Also Have a Successful Merch ShopThe Top Multihyphenate Restaurants That Also Have a Successful Merch Shop
Reaching Customers

The Top Multihyphenate Restaurants That Also Have a Successful Merch Shop

Jun 03, 2024 — 4 min read

Trending Business Models

Karaoke restaurant + Dog park
Seoul Food Meat Company

Seoul Food Meat Company

Charlotte, North Carolina Restaurant, bar, karaoke, dog park, playground
Spa + Taproom
Oakwell Beer Spa

Oakwell Beer Spa

Denver, CO Day spa, taproom, events
Deli + Catering
Gioia’s Deli

Gioia’s Deli

St. Louis, MO; Creve Coeur, MO; Maryland Heights, MO; Valley Park, MO Deli, catering, wholesale, nationwide dropshipping
Gallery + Plant store
Public Land

Public Land

Sacramento, CA Retail, art gallery, lecture events, vendor markets
Salon + Cafe + Playspace
The Lullabar

The Lullabar

Carlsbad, CA Coffee shop, nail salon, temporary childcare, events, classes
Cat cafe + Merch
MAUHAUS Cat Cafe and Lounge

MAUHAUS Cat Cafe and Lounge

Maplewood, MO Cafe, merch, cat adoption center
Organic restaurant + Wine club
GOODONYA Organic Eatery

GOODONYA Organic Eatery

Encinitas, CA Restaurant, wine club, market, online store
Adventure park + Events
Quarry Park Adventures

Quarry Park Adventures

Rocklin, CA Adventure park, camps, field trips, birthday parties, retail
Boba tea + Restaurant
Lazi Cow

Lazi Cow

Sacramento, CA; Davis, CA; Folsom, CA; Roseville, CA Desserts, events, game rentals
Vintage store + Cafe
Archive

Archive

Charlotte, North Carolina Vintage store, cafe, events
Cereal bar + Games
Cerealism

Cerealism

Sacramento, CA Desserts, events, game rentals
Salon + Wine bar
Lili and Cata Nail Saloon

Lili and Cata Nail Saloon

Brooklyn, NY Nail salon, cafe, wine bar
Cafe + Classes + Subscriptions
Pachamama Coffee

Pachamama Coffee

Sacramento, CA; Davis, CA; Placerville, CA Coffee shop, classes, events, subscriptions

Spotlight

Meet the Multihyphenates

The businesses below are one part restaurant, salon, brewery, store, and more — and 100% loved by customers. Explore some of the creative multihyphenates profiled in this series.

Nong’s Khao Man Gai

Nong’s Khao Man Gai

Nong’s Khao Man Gai is multi-location restaurant in Portland, Oregon that sells packaged meal kits, merchandise, and more.

Hyphens: Restaurant, merchandise, catering

Read more ->
Gioia’s Deli

Gioia’s Deli

Gioia's Deli is a century-old sandwich shop run by husband-and-wife duo Amanda and Alex Donley, that also offers catering, wholesale, and dropshipping services.

Hyphens: Deli, catering, wholesale, nationwide dropshipping

Read more ->
The Lullabar

The Lullabar

The Lullabar is a one-of-a-kind business in San Diego, California that features a cafe, nail salon, and a kid’s play space.

Hyphens: Coffee shop, nail salon, temporary childcare, events, classes

Read more ->
Rockwell Beer Co.

Rockwell Beer Co.

Rockwell Beer Co. is a 15-barrel brewery, taproom, and beer garden that also offers event hosting and doubles as one of the community's favorite hangout spots

Hyphens: Taproom, brewery, beer garden, events

Read more ->
Seoul Food Meat Company

Seoul Food Meat Company

Seoul Food Meat Company is a restaurant, a bar, and a karaoke space with two locations across Charlotte.

Hyphens: Restaurant, bar, karaoke, dog park, playground

Read more ->
Broad Street Oyster Co.

Broad Street Oyster Co.

Broad Street Oyster Co. is a food truck-turned-restaurant with six locations across Northern and Southern California

Hyphens: Restaurant, events, merchandise

Read more ->
Grace Meat + Three

Grace Meat + Three

Grace Meat + Three is a restaurant based in St. Louis, Missouri, that caters and also sells spice sets, meat rubs, seasonings, and other items.

Hyphens: Restaurant, catering, merch

Read more ->

The Future of Multihyphenate Businesses: 2024 Report

Browse by themes

City roundups

The Top Multihyphenate Businesses To Visit in Charlotte
Operating Your Business

The Top Multihyphenate Businesses To Visit in Charlotte

May 31, 2024 — 4 min read
The Top Multihyphenate Businesses to Visit in St. Louis
Operating Your Business

The Top Multihyphenate Businesses to Visit in St. Louis

May 21, 2024 — 6 min read
The Top Multihyphenate Businesses to Visit in Sacramento
Operating Your Business

The Top Multihyphenate Businesses to Visit in Sacramento

May 01, 2024 — 5 min read

Industry roundups

The Top Multihyphenate Restaurants That Also Have a Successful Merch Shop
Reaching Customers

The Top Multihyphenate Restaurants That Also Have a Successful Merch Shop

Jun 03, 2024 — 4 min read
The Top Multihyphenate Salons and Spas That Are Also Bars and Cafes
Operating Your Business

The Top Multihyphenate Salons and Spas That Are Also Bars and Cafes

Jun 06, 2024 — 4 min read
The Most Surprising Multihyphenate Mashups in the U.S.
Operating Your Business

The Most Surprising Multihyphenate Mashups in the U.S.

Jun 04, 2024 — 4 min read

When we started a wine club, it surprised me how much there was to learn. It surprised me how much fun I had diving in and learning something new. It’s been 24 years, so doing something new has kept us in business."

Read more: The Most Surprising Multihyphenate Mashups in the U.S.

Explore more series

Future of Commerce

Future of Commerce

Square partnered with Wakefield Research to survey consumers, restaurant owners, and retail owners in the United States, Canada, the United Kingdom, and Australia to uncover insights about the 2024 commerce landscape.
Digging In

Digging In

Digging In is a series that covers deep dives on industry topics from Ming-Tai Huh, multi-restaurant owner and Square Head of Product, Food & Beverage.
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