Square Online

The online store that’s made to order.

Make every aspect of eCommerce easier for you and your customers.

Square Online accepts and manages orders, both online and in-store from and mobile showroom to stockroom, for today and tomorrow.

New website themes give your design a head start.

Whatever your brand, whatever your business, there’s a theme waiting for you.

Explore themes

Customer data

Track customer data like sales history, loyalty points, gift cards and more – for both online and in-store channels – in one central directory. Integrate that data with Square Marketing and Square Loyalty to drive repeat business.



Manage online orders from all your locations on a single website.


Sync items and more

Sync online and in-store inventory, items and orders so you’re never oversold. Learn more about Square for Retail.


Staff management

Give selected employees admin access to your online store with team-based permissions.


Sync all sides of your business.

Seamless integration between Square Online and any Square POS means you can efficiently manage online and in-store sales from a single unified system.

“In a matter of only one week, we got online and started offering shipping to our customers. The inventory was directly tied to the inventory of each store, which made payment processing extremely quick and efficient.”

Karl Magnone
President and Co-Founder
Tite Frette

Deliver an unparalleled online shopping experience.

Personalize and drive more sales

Let customers create accounts to track orders and save payment info. Show personalized recommendations to returning customers to encourage purchases

Offer an app-like shopping experience

Customers can quickly access your online store from mobile – just like an app. Mobile-first design makes it easy to scroll, shop and pay on a phone’s browser.

Point customers to specific products

Use special components to highlight new products, top sellers, sale items or related items to help drive shoppers to the precise inventory you want to move.

Plan and hype sales events in advance

Schedule product drops, discounts and flash sales to launch automatically. Add banners and pop-up alerts to build excitement as the drop date gets closer.


Businesses saw a 97% increase in sales with Square Online.

Launch a mobile-ready site in just minutes.

Explore themes →

Build, style and launch – fast

Choose from a variety of tools to automate creating your item catalogue and launching your online store.

Save on shipping, in-store pickup and delivery.


Offer customers best-in-class shipping discounts. Create and print shipping labels directly from your Square dashboard. A real-time shipping rate calculator ensures you’re always charging the right amount.

Free in-store pickup

With free in-store pickup, you can give your local customers the flexibility to conveniently pick up online orders in person at your store’s location.

Local delivery

Provide the convenience of professional third-party local delivery and pay no commissions. Or offer delivery by your own staff.

So many ways to pay

Payment methods

Accept Square Pay, Apple Pay and Google Pay for faster checkout.

Offer buy now, pay later with Afterpay

Square Online comes with Afterpay built-in. Let your customers pay in four interest-free instalments, while you get paid in full right away.

Reach more customers, make more sales.

Take orders on social

Turn your feed into a store by easily linking your Square Online site with Shopping on Instagram or Facebook, letting customers shop from wherever they are online.

Start for free, upgrade at any time.

All paid plans come with a free custom domain – that’s a $25.95 value.

Free plan


Includes every feature you need to start selling online.


Unlock advanced features for growing your business.


2.9% + 30¢

Pay only when you make a sale. Square processing fee is just 2.9% + 30¢ per online transaction. Discounted processing available on the paid Premium plan.

Fashion boutiques Gift shops Nurseries Toy stores Pet shops Outdoor outfitters Antique book sellers New age art galleries Wine merchants Music shops Memorabilia vendors Vintage record stores

  • How do I start my online store for free?

    Here’s a quick step-by-step overview on what you need to do. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to get your online store built right away. Use our easy-to-use online store builder to design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website and then customize your order fulfilment methods. Now you’re ready to add your products or automatically sync them from your Square point of sale system and start selling. No monthly fees or start-up costs, just pay a processing fee when you make a sale.

  • How can I use Square Online for my retail store?

    Using our powerful store builder, you can go from setup to selling on your online store in no time. With our eCommerce website builder, you can create a professional new website – no coding experience necessary. Customize elements like colours, fonts, image shapes and more to match your brand and style. List unlimited products, and add multiple photos, product descriptions and size variations. Our built-in shipping tools will help you set up your rates, print shipping labels and more.

    Not ready for a full online store? No worries – our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your own online store in minutes.

    With Square Online and a Square POS, your brick-and-mortar store and online store stay in sync. You can automatically import your items into your online store. Then, all your orders, inventory and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.

  • Can I use my online store to sell on social media?

    Yes. You get access to a number of built-in integrations to connect your online store with popular social media sites. Drive new customers to your online shopping site when you integrate Square Online with Instagram and Facebook Shops. You can also take Instagram posts from your Instagram feed and turn them into a single-page eCommerce website with a user-friendly checkout and payment gateway from Square. With Square Marketing’s easy-to-customize templates, you can create custom email campaigns. And with our social media integration, post your campaign on Facebook at the same time you send your emails.