Reach your customers on Instagram

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Square Appointments

A “Book” button on your Instagram Profile powered by Square Appointments.

Make it easy to get discovered and book more appointments at no additional cost to you. Meet your customers where they are, allowing them to book with your business, without ever leaving the Instagram app.

Why Instagram?

As the world’s fastest-growing social network it’s a great place to build your community, promote your services, and grow your business.

Find new customers

Over 70% of appointments booked on Instagram through Square Appointments are from new customers.

Build a following

200 million people on Instagram visit a Business Profile daily, and 80% follow businesses.

Setup is quick, easy, and 100% free.

Check your page

Ensure your online customer booking site within Square Appointments is turned on.

Add the link

Add your online customer booking site link to Instagram. See full instructions >

All set!

You now have a “Book” button on your Instagram Profile.

Get started for free today

Square appointments is 100% free for individuals and comes with a free online customer booking site so your customers can book appointments with you 24/7.

Pricing plans

Flexible plans for businesses of all sizes. No hidden fees. Change or cancel any time. Custom pricing available for qualifying businesses.

Download the Square Appointments app

It’s free and manages all your payment and booking needs.