Square Text Message Marketing

Connect with your customers directly.

Text messaging is effective, personal, and trackable.

Square Text Message Marketing

Text Message Marketing is simple for you and your customers.

Once your customers enroll in your program, you can send them a text message in seconds. When they click links, you see the results of your marketing campaigns in real time.

Another way to quickly get the word out.

Our Text Message Marketing software is a great addition to Square Marketing. It lets you keep customers posted about sales and new arrivals, send coupons, and more.

Sending text campaigns takes no time at all.

Preset text message campaigns

There are existing campaign types, like birthdays or lapsed customers, that let you get started in just a few taps.

Save time with automation

Set up automated text messages so they go out at just the right time for your customers (like on their birthday) without you needing to remember to hit send.

Build your list from anywhere

Customers can enroll in your Text Message Marketing program at checkout, or by texting your unique phone number, sharing via social media, through email, or at your physical location.

A more complete marketing strategy.

All built together

Text marketing is also built into the POS, so you don’t have to deal with third-party programs, or additional logins or contracts.

See results right away

You can keep track of how much your text and email campaign is bringing in the door in real time. No need to compare notes or sync your data, it’s all there.

Pay for what you use

We only charge for the text messages you send. If you don’t send any, you don’t pay anything. Pricing start as low as $10 for 250 texts, which helps keep costs in check while growing your list.

On average, Square sellers who use SMS marketing messages have seen an average of $2.52 in attributable sales per marketing text sent.

Make it personal (in a good way).

There’s a timeliness and exclusivity that comes with text messaging that’s different from email. When used together, they can be a great way to take customers from interested to sold.


Pay for the text messaging campaigns you send—there are no other monthly fees. The more you send, the more you save.

Planning on sending more than 25,000 text messages per month? View pricing.

There is no long-term contract, so if you don’t send any text messages in a month, you don’t pay anything for that month.

Connect with your customers in a whole new way with Text Message Marketing.

The first campaign is on us.


What do I need to do to connect text campaigns to my account?
There are no integrations necessary. Your text message (or SMS) marketing is all automatically connected to your account so you can just start texting anyone who has opted in to your Text Message Marketing program and see results in real time in your Dashboard.

How often should I be texting?
For best results, align the frequency of your text messages with your customers’ expectations and make sure that each text you send out will be valuable. Because your customers can unsubscribe at any time, you’ll want to make sure you only text information and offers they will want to see.

Do I need to download any extra SMS marketing software to start texting?
No, it’s all built into Square Marketing, right in your Point of Sale.

Do I need to pay monthly for Text Message Marketing software?
For every month that you send texts, Text Message Marketing is available for as little as $10 per month. However, with our Text Message Marketing (or SMS marketing) campaigns, you only pay based on what you use, just like when you process your transactions with Square. So if you don’t send any texts one month, you can still keep your subscription without incurring a fee for that month.

Square has more ways to help you run your business.

We make it easy to plug and play, and integrate the tools you need directly at the Point of Sale. Get personalized recommendations for tools that can help your business by answering a few quick questions.