Episode 5

Square AI | How Keva Juice Is Using Square AI To Maximize Seasonal Sales

Gary Thomas, owner of Keva Juice, explains how Square AI has helped the business reduce costs and maximize seasonal sales.
by Square Dec 12, 2025 — 1 min read

Starring

Starring

Gary Thomas is the owner and CEO of Keva Juice, a smoothie, açaí, and juice bar business located in Reno, NV.

About this video series

Square AI: Better Data for Bolder Business Decisions

Square AI: Better Data for Bolder Business Decisions

Learn how businesses are using Square AI to uncover new insights that help them streamline menus, reduce costs, deepen customer engagement, and more. Get inspired and unlock efficiencies in your own business using the power of AI.
See full series

Transcript

Gary Thomas: Square AI is like having an assistant right at your beck and call. It allows small businesses to compete with billion dollar brands.

I'm Gary Thomas, I'm the owner and CEO of Keva Juice. We have to do all of the things that those major companies have to do, and it's just us, and so we have to wear all these crazy hats.

Prior to Square AI, we had to export all of our data onto a spreadsheet. We can go in now, and we can with a matter of seconds, see what our most popular season items are. Based on that data, we can decide how and when to execute those items. So in the case of the Smashing Pumpkin, we rolled that out a month earlier and this resulted in hundreds of thousands of dollars in sales.

But not only that, we were able to calculate how much pumpkin we needed. We were able to bring in almost two pallets of pumpkin before the season even started, and saved almost 40% on the cost of goods on that item. All businesses, in order to survive over the long term, have to be innovative.

There is a huge demand for protein-type items in the marketplace right now. Using Square AI, we determined in a matter of seconds that we had 90,000 upgrade shots of protein last year, and we were also able to look at the data and determine that that's going to grow by 25% next year. And so now we're able to forecast on a larger volume what we can purchase, and we were able to roll out four new protein smoothies. And that was all done through Square AI.

This technology is truly going to allow all business owners to live a better quality of life. It's going to give you your time back. It is going to allow you to grow your business, maintain your business, and sustain your business for as long as you decide to have it.

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Credits

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Alex Schiff, Product Manager for Square AI, shares how Square AI was developed by working closely with real businesses and how it can unlock valuable insights for you.

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