How to Start a Business: Steps to Start Up a Business

How to Start a Business: Steps to Start Up a Business
Curious about how to start a business? Square's guide covers all steps from business plan creation to permits and legal obligations. Read more.
by Square Jan 24, 2023 — 15 min read
How to Start a Business: Steps to Start Up a Business

So you’ve decided to start a business. First off, congrats on taking the plunge — being in business for yourself has personal rewards above and beyond any monetary success you might achieve. You’re joining a growing number of new entrepreneurs over the past year. There’s autonomy and satisfaction in knowing that every milestone is the result of your own blood, sweat, and tears.

But whether this is something you’ve been dreaming about for years or an idea that’s just recently struck, you need to make a plan. This guide walks you through the steps required to start a business.

Before embarking on your entrepreneurial journey, you may want to consider writing your own checklist for starting a business to ensure you don’t miss a step. While your industry and business goals will largely influence this checklist, all owners likely need to do the following before opening their doors for business:

1. Start with a business idea

Begin by solidifying a business idea and doing your market research. Before you start planning, make sure you have a clear idea of what you want your business to be. This is also the time to research your industry to determine trends and identify key competitors and how you can differentiate yourself.

2. Write a Business Plan

A business plan is where you plan out your business’s future objectives and how you will achieve them. Think of it as your guide for success and any potential roadblocks you may face. Your plan should show you’re looking three to five years ahead, and include markers for milestones along the way.

You need a business plan for a couple of reasons. First off, it’s a blueprint for how you’re going to start, run, and then grow your business — something you can look back on for reference and measure yourself against. Secondly, if you’re seeking outside funding, you need a business plan to show that you’ve thought things through carefully.

When it comes to writing a business plan, there’s no one-size-fits-all approach. There is a bounty of resources out there to help entrepreneurs like you get started.

But even though business plans vary, they all typically contain a few key components. When you think about formatting, it’s a good idea to use the below sections as a template — including visuals like graphs and projections where appropriate. Length can also fluctuate depending on what you’re trying to do but, typically, business plans are between 15 and 20 pages long.

Here’s an overview of what your business plan should include:

How to start a business checklist

3. Determine a Business Model to Make Money

As you lay the groundwork for your new business, it’s important to consider the different types of business models you may want to pursue. A business model is the way a company plans to make money with its product or service. It is an explanation for how you will deliver value to your customers and includes who your customer base is, products or services you plan to sell, and costs that will be incurred.

Here are different types of business models to evaluate:

4. Choose Your Business Name

It’s time to make things real: Decide on your business name (an important branding exercise in itself) and register it with the government.

Here are some steps to get you rolling with your business name:

5. Choose Your Business Structure

Each type of business entity — sole proprietorship, partnership, LLC, corporation — has its own unique tax, legal, and structural implications. Because of this, it’s smart to consult a reputable accountant and lawyer before officially deciding on what form of business entity you want to establish. It’s also a good idea to spend some time with the IRS Small Business and Self-Employed Tax Center, as well as the the State and Local Tax Guide.

You need to register your name or DBA (doing business as) name with the county clerk’s office or your state government, depending on where your business is located. But before registering your business name, you have to decide on a business structure. If you’re stuck, the IRS is a good place to start.

Registering your business name is usually part of the process of registering LLCs and corporations. But if you’re starting a sole proprietorship or a partnership operating under a name that isn’t your own (e.g., your name is John Smith but you want your business name to be something else), you may need to file a DBA.

Built in ATL

6. Get Your Licenses and Permits

Most businesses require licenses or permits to operate. If figuring out licensing and permits sounds overwhelming, you might want to think about consulting an attorney in the beginning stages, just to make sure you are compliant with all rules and regulations. Outside of a general business license, and depending on the type of business you’re building, you may need additional licensing and permits.

Now for all the paperwork.


If you’re planning on hiring employees, now is the time to familiarize yourself with all your obligations as an employer. You want to cross your t’s and dot your i’s before you hire your first team member. This is also something you may want to discuss with your lawyer.

7. Determine Your Business Startup Costs

Starting a business does come with a variety of upfront costs that all business owners incur while getting their new venture off the ground. Proactively making allowances for expenses will help you track your working capital or the measure of how much liquidity your business has.

While every business is different, and startup costs vary, there are a few expenses that are common to most businesses:

Overhead costs can be sorted by fixed, variable, and semi-variable. Take a look at where your costs might fall, or calculate a break-even analysis to help forecast future business decisions and stay on top of cost accounting.

As you grow your business, you may want to consider financing. Taking on business financing is a way to provide funds for your business and can take the shape of a traditional loan, line of credit, credit card, and more.

8. Find a Location (or Focus on eCommerce)

Where will you conduct business? This can vary widely based on the type of business you’re running. If you’re a home contractor, for example, you may not even need to rent a physical office. But if you’re opening a salon, on the other hand, you need a space you can use for cutting hair.

Choosing a physical space is one of the most challenging aspects of starting a business. But it’s also one of the most important and requires loads of research and planning. For starters, you have to understand your city’s zoning laws and have a solid grasp on all the financials (like payroll taxes and any hidden costs) associated with renting a space. For help with this, talk with your city and neighborhood councils, or consider bringing on a professional agent to help.

Aside from laws, fees, and regulations, you should also consider your brand image, the safety and accessibility of the neighborhood, your proximity to any suppliers you might need to work with, and any plans for expansion. Talk to fellow business owners in the area and consult free government-provided data on neighborhood and city demographics to help inform your decision.

Don’t need a physical location? Embrace eCommerce with a free online store. As technology blurs the lines between digital and physical commerce, new opportunities to engage with consumers are bubbling up. And consumers are game, according to Square Future of Commerce data: 39% are open to trying virtual experiences or interactive displays, and 37% of consumers do their shopping online rather than in-person. 

9. Set up Your Business Bank Accounts

As you set up your business, you will begin to accept and spend money. Separating your business accounts from your personal accounts will help mitigate risks, and it’s crucial to do this right at the start. By setting up business banking for your newly founded business, you start building a track record of your finances that will help inform your future business decisions and options.

Open a business bank account

Opening a business checking or savings account can help keep your finances separate, protecting both your business and your customers. Not only can starting a business bank account create a place for your company to store money, you can start building business credit. Building business credit is important to maintain if you’d like to consider outside financing in the future. In fact, you will be accruing a business credit score separate from your personal credit score.

Here are different types of bank accounts you may consider opening:

Keep track of your financial statements

By looking at your accounting from the start, you can gain a better sense of your business’s cash inflows and outflows. The three accounting statements you’ll want to keep track of include a cash flow statement, balance sheet, and profit and loss (or income) statement.

These statements are not only a good way for you to have a sense of your business’s financial health, but also to establish a history of your business’s finances.

How to add buy buttons

10. Get Your Business Online

Consumers expect that they can interact with your business on their own terms, any time, and anywhere. And the key channel that customers can use to contact you and learn about your business is your website. Here’s how to get started.

Register a domain name

If you don’t have a website, you need to purchase your domain. Some eCommerce platforms let you buy it directly from them or you can use a domain registrar. Your domain should be your business name if it’s available, or something that fits your brand, products, or services.

A good domain name should be short and easy to share. Avoid using numbers, hyphens, underscores, and symbols that are difficult to remember. Connect the domain name to your business. If your business name isn’t available, add a prefix or suffix. For example, a kayak company located in San Francisco could choose or

Also, be sure to check with your legal counsel to ensure that you don’t run into trouble by choosing a domain name that may be confusingly similar to another business’s brand.

Create a website

There is a wide range of approaches for business websites, from DIY self-hosted services to eCommerce platforms, that make it easy to build a site with no coding required.

Square Online helps you grow your business with a professional, beautiful website. The easy-to-use online store builder allows you to sell online, offer curbside pickup or local delivery, and sell through Facebook, Instagram, and more. And it integrates with your point-of-sale system to keep online and in-person orders, items, and inventory in sync, all in one place.

No matter the path you choose, here are some key tips to optimize your business website:

11. Get Business Insurance

Business insurance can protect your business from possible financial loss. There is a range of different types of business insurance options, but not all of them will be applicable. For some business owners, having insurance can provide protection from paying unexpected costs.

Depending on your type of business, here are a few types of business insurance options to explore:


There are also additional types of business insurance to explore, like data breach insurance, commercial auto insurance, or professional liability insurance. Depending on the industry your business operates in, there may be state mandated business insurance requirements.

12. Create a Brand, Marketing Strategy, and Promotion Plan

While it’s often the last thing new business owners focus on, marketing can be the thing that ensures your new venture is successful.

Build your business and entrepreneurial brand

Your business brand is built around the identity created for your business. You craft a name, mission statement, and vibe. A personal brand is more about what you stand for personally and what you’ve achieved, as opposed to the business side. It’s also what distinguishes you from your competitors. It’s important to work on both.

Develop a marketing strategy

Your marketing strategy gives you and your employees a clear understanding of your marketing and priorities, and what the tactics to achieve your goals are. Setting goals and outlining how you plan to achieve them is the best way to grow your business. From doing your research to determining KPIs, here’s how to get started with a marketing strategy.

Put together a promotion plan

Marketing online can be daunting. It may even sound like something only large companies have the budget to afford. But there are several ways small business owners can connect more easily with their customers online if they’re just starting out. Here are some resources:

employees working in a restaurant

13. Check Business Laws

While you may be an expert in your industry, the business laws that apply to your company might be new territory for you. Here are the types of business laws to be aware of when you’re getting started:

14. Consider Hiring Staff

Not every business needs a team, and that’s okay. But if you do decide to hire employees or contractors, they’re often the people customers interact with on a daily basis and should represent your company well. When looking to bring on new employees, there are a few important factors to consider.

Looking for HR resources? Square HR Manager helps you save time and money with customizable HR document templates, an employee handbook builder, and access to certified HR experts. HR Manager also helps you avoid costly compliance penalties with proactive alerts when employment laws are released or updated.

Industry-Specific Info on Starting a Business

This guide provides general information about how to start a business. But each industry has its own requirements and unique factors that you need to take into consideration when you open up shop. Here are some industry-specific guides to help you get started:

FAQ: How to Start a Business

What do you need to start a business?


How do you start a business from home?


How do you start a business with no money?


How do you start a business online?


The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


Keep Reading

Tell us a little more about yourself to gain access to the resource.

i Enter your first name.
i Enter your last name.
i Enter a valid email.
i Enter a valid phone number.
i Enter your company name.
i Select estimated annual revenue.
i This field is required.

Thank you!
Check your email for your resource.

Results for

Based on your region, we recommend viewing our website in:

Continue to ->