Paco de Leon is the author and illustrator of
Finance for the People, and host of the podcast,
Weird Finance. She is the founder of The Hell Yeah Group, a financial firm dedicated to inspiring creatives to engage with their personal and business finances and
Hell Yeah, Bookkeeping, a bookkeeping agency for creative businesses. Her career experiences in small business consulting, financial planning, and wealth management have informed her financial philosophies. She is a TED speaker and her work has been published or featured in The New York Times, Bloomberg, PBS, TIME, Good Morning America on other publications, and on NPR. She lives in Los Angeles with her wife.