Town Square

How to Start an Online Store in 10 Steps

Thinking about starting an online store? Here are 10 simple steps to start selling today.

Different Types of Credit: Everything You Need to Know

Did you know there are multiple credit types? From installment credit to revolving credit, here is everything to know about the different types of credit.

5 Marketing Automation Examples for Small Businesses

As a small business owner, there are never enough hours in the day. Learn how marketing automation can free up time and help grow your small business.

Payment Links: What They Are and How To Use Them

Here’s what you need to know about payment links, how they work, and how you can use payment links to get paid anywhere you sell.

Juice Press Uses Data and Connected Tools to Master Customer Loyalty

Juice Press worked with GoParrot integration through Square to pivot their kitchen, vendor relationships, and warehouse space.

The Tools That Helped Scale a Modern Camera Store

Photodom, a camera shop and studio in Brooklyn, has embraced seamless technology to grow and innovate.

How to Open a Pop-Up Shop

Pop-up shops can help take a business to the next level, no matter how big or small. Here’s how to start and open a pop-up shop today.

How to Use Conversational Commerce in Your Marketing

These five strategies will help you implement conversational commerce tools into your marketing and business plan.

How The Plating Society Scaled Private Events With Personal Touches

Once in the Square ecosystem, Jessica and Darian Bryant realized how much they could streamline their operations for invoicing, payments, scheduling and more.

What Is a Carbon Offset and How Does It Work?

For businesses looking to invest in sustainability, carbon offsets may be one path to carbon neutrality. Here is what carbon offsets are and how businesses may employ them to achieve their sustainability goals.

5 Financial Ratios Business Owners Should Look Into

Financial ratios are one of many tools business owners can use to gain insights into their business. Different ratios can offer visibility into how profitable, efficient, or liquid a business is. Here are five financial ratios to consider.

10 eCommerce Holiday Planning Tips: How to Prepare Your Online Store for Holiday Sales

Now is the time to start planning for eCommerce holiday sales. Here are our top tips to prepare your online store for a successful holiday shopping season.

How Businesses Can Survive Inflation and Recession

According to the U.S. Chamber of Commerce’s Q4 2021 Small Business Index survey, 71% of owners report that rising prices have significantly impacted their business in the past year.

What Is Conversational Commerce? Everything You Need to Know

Conversational commerce gives brands the ability to connect with and sell to customers via chat and voice technology. Here’s what you need to know about this shopping trend.

How to Increase Orders Through Your eCommerce Website

Directing customers to your eCommerce website can increase sales, provide insights, and grow your brand reach. Learn how to get started with Square Online.

Retail Subscription Ideas: 7 Ways to Unlock Incremental Growth

Subscription-based businesses have been growing at a rapid pace, spanning a variety of formats and catering to a range of consumer interests.

8 Things to Try if Your Business Growth Has Stagnated

There are plenty of small business growth strategies you can use to jumpstart your business back to life and restore the momentum of your growth.

Increase Online Orders Through Your Restaurant Website

Learn how to easily accept online orders to improve margins and build customer loyalty.

Sustainable Business Certifications You May Want to Consider

From carbon neutral to cruelty-free, businesses are committing to business practices that are sustainable, eco-friendly, and they are certifying them. Here are the sustainable business certificates you may want to consider applying to for your business.

How This Bakery Used Technology to Evolve Like a Big Business

Trina Gregory-Propst credits her restaurant’s unexpected success to its high food quality, commitment to customer service, and willingness to embrace new technology that allows her staff to operate at a high level.

Your Essential Full-Service Restaurant Equipment Checklist

Creating a list of equipment that meets the requirements of your restaurant’s menu ensures everything will be in place ahead of the big opening day.

How to Add a Second Location: 6 Cost-Effective Tips

Considering expanding but unsure where to start? Here are tips for planning, staffing, soft opening, and marketing a second business.

How to Scale a Baking Business

Through 20 years operating Piononos, Maria Luisa Benavides has learned the ins and outs of running a bake shop and a team.

How to Break Into the Headshot Photography Business

Six years into her successful new career, Malena Vasquez shares her tips for connecting with clients and growing a professional services business.

The 100-Year Journey That Led to Miami's Cerveceria La Tropical

Manny Portuondo is bringing a modern Miami audience a product and an experience reminiscent of La Tropical’s original Cuban location, with plans to expand globally.

How To Write a Business Report: 3 Types of Business Reports

To find useful insight into how your business is performing, you need to analyze all this data. Learn how to create meaningful business reports for managing your business.

How Much Does It Cost to Start a Business?

What does it cost to start a business? We’ll break down how much you’ll spend to get your small business up and running, along with the types of expenses for starting a new business.

Using Contactless Payments to Build Customer Connections

Businesses and customers alike are embracing new ways to pay in-store and online. Here are ways these business owners are changing the way they do business with new payment technologies.

What Young Entrepreneurs and Influencers are Focused on in 2022

Here’s a compilation of tips and predicted trends from a range of Gen Z and Millennial experts that can help business owners shape their approaches to work in 2022.

How to Optimize Your Bookings on Social Media

Whether you’re a spa, salon or personal trainer, social media booking — and Instagram booking specifically — is a high-growth area to consider investing in and optimizing.

How Selling on TikTok Saved This Mission-Driven Business

When Jessica Thompson had to quickly pivot her zero-waste eco-friendly shop, Bee Joyful, to primarily online, selling on TikTok helped turn her store into a sensation.

From Inventory to Payroll, Here Are Areas Business Owners Are Automating This Year

From invoices and inventory to payroll and email automations, here are some of the ways small business owners optimized their business operations this year.

How to Set Up a Loyalty Program that Works

Loyalty programs are a great way to build customer loyalty and grow revenue. Use these tips to set up one for your small business.

As the Labor Shortage Continues, Businesses Look to Automation

The pandemic has been an inflection point for businesses across industries for many reasons. This includes the current labor shortage — which is proving to be an ongoing reality. One solution many businesses are turning to is automation for everyday tasks.

How to Test and Promote New Revenue Streams

Small businesses, from beauty salons to restaurants to retail stores, have a wide range of options for adding auxiliary revenue streams. Here’s what to consider if you want to expand your offerings.

How to Grow Your Personal Training Business

Here are some tips and tools for standing out across platforms, increasing your reach, and booking new fitness clients.