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How to Create an Online Holiday Shopping Experience

Holiday shopping will continue to take place online this year. Here’s how to get your site ready for shoppers as customer behavior continues to evolve.

8 Ways Food & Beverage Businesses Can Prepare for This Holiday Season

The food and beverage industry learned a lot from 2020, and the shifts we all saw in consumer behavior are poised to continue. Here are a few ways food and beverage purveyors can prepare for and make the most of this holiday season.

‘Sketching a Business From Scratch’: 3 Businesses Share What Helped Them Grow

Three business owners share snapshots of their entrepreneurial journeys, proving that overnight successes take years of hustle, creativity, and the right tools to support whatever is next.

How Small Businesses can Prepare for a Post-Pandemic Dating Surge

Here are some ideas for how your small business can get ready for the future of dating.

9 Things You Can Do Right Now to Make Your Holiday Sales Skyrocket

Set up your business for holiday success with these tips for boosting sales.

What is AR and VR Shopping? How Retailers Can Jump on This Trend

Some businesses are upleveling the shopping experience by using augmented reality (AR) and virtual reality (VR) technology, allowing customers to virtually interact with products. But what is AR and VR, and how can brands start using this technology?

6 Tips for TikTok Success, From Businesses That Have Seen Results

More and more business owners are finding that TikTok is a game changer for their sales. Here, business owners share their tips for building a following, and turning those followers into customers.

How to Track Your Transfers and See Where Your Money Is

You’ve just finished your first day. So where’s that money?

How to Use Transfers to Manage Your Cash Flow

Healthy cash flow is crucial to a successful business.

Everything You Need to Know to Get Started With Twitter for Your Business

If you’re just getting started using Twitter for your business, here are the top things you should consider.

How Much Does it Cost to Open a Restaurant?

Restaurant startup costs are top of mind for new owners. How much does it really cost to open a restaurant?

How This Entrepreneur Turned a Wisconsin Strawberry Farm into a Wine and Pizza Destination

Ryan Prellwitz turned the strawberry farm where he grew up into something even more fruitful than he could have imagined when he started: a bustling vineyard, complete with Neapolitan pizza and events.

How Do You Get Certified As A Minority-Owned Business?

In the last 10 years, minority businesses have accounted for more than 50% of the two million new businesses started in the U. S. Here’s how to get certified as a minority-owned business and how it can help your business.

Drop Shipping Guide: What is Drop Shipping and How Does it Work?

Drop shipping is a popular inventory method for online businesses. Learn everything about how drop shipping works and decide if it’s right for your business.

8 Creative Ways to Showcase Your Brand's Personality On Your Website

When you own a business, conveying your brand personality is one of the most exciting tasks you get to do. Your website is like a blank canvas just waiting for you to infuse your brand personality. Here are some ideas to get started.

Small Weddings Mean Big Opportunity: How to Get Wedding Clientele for Your Business

With micro weddings and backyard weddings becoming a pandemic-era norm, there’s more opportunity for small businesses to market to wedding clientele. Here are some tips to get started.

Conversational Commerce: What it is and Why it's Booming

Conversational commerce gives brands the ability to connect with and sell to customers via chat and voice technology. Here’s what you need to know about this shopping trend.

The 20 Best Apps for Small Business

If you own a business, you’re on the go a lot, making it crucial to have apps that can help you stay on top of everything. Here are the best apps for your small business.

Paying it Forward: Finding Balance - How to Better Manage Debt

Growing your business or unexpected expenses can mean taking on debt. Listen to Paying It Forward and hear from a small business who is managing its debt.

Paying It Forward: How Small Businesses Are Connecting with Customers Online

Learn how small businesses are connecting with customers online. Listen to Paying it Forward experts and small business owners talk about offline marketing strategies.

7 Features of Successful Restaurant Websites (and Why They Work)

Building or updating your restaurant website? Here are 7 features you should have on your restaurant website to capture people’s attention and turn them into new customers.

How to Start and Grow a Newsletter: 11 Tips

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.

Paying it Forward: The Basics of Pricing for eCommerce

How to set and manage prices of eCommerce products. Listen as Paying it Forward chats with a financial expert and a small business owner pricing for his eCommerce first-business.

How Modi Toys Went from Side Hustle to an International DTC Success Story

After launching their first product, Modi Toys became an overnight hit. Hear how co-founder Avani Modi Sarkar built her DTC toy company from scratch, selling over 40,000 products in 28 countries.

How Businesses Can Market and Sell Branded Merch

Branded merchandise is having a moment. Turn loyal customers into brand ambassadors by selling merch they’re proud to display. Learn how your business can get started.

Creative Ways Businesses Can Use QR Codes

Businesses have come up with innovative ways to use QR codes to engage customers. Here are some creative examples of how retailers and restaurants are using QR codes post-pandemic.

How to Keep Salon Appointments on Schedule When You're Busy

With the right strategies and solutions for keeping appointments running smoothly, salons can avoid running behind — and risking poor customer service — during high-volume times. Here are some ways to ensure effective time management at the salon.

Here Are Need-To-Know Food Truck Costs (and How to Save Money)

Does starting a food truck cost less than a brick and mortar restaurant? Here’s everything you need to know about food truck startup costs!

19 Fall Marketing Ideas That Will Get Your Business Noticed

Fall is an ideal time to promote your business: Summer is winding down, fall-themed decorations are going up, and people are gearing up for the holiday season.

How to Get Media Coverage for Your Business

Media coverage can change the game for your business. Here are basic steps you can take to get noticed by the media, even if you don’t have the resources to hire a PR person.

4 Ways To Optimize Your Accounts Receivable

Cash flow is the life blood of small businesses, but enforcing accounts receivable bills can be difficult. From when to bill to when you should collect, it can be tricky to recoup money you need for your business in time to reinvest it or spend it.

Omnichannel Strategy: What It Is and How to Create One

What is an omnichannel strategy? Learn about what it is and some low-cost ways for you to create an omnichannel strategy that drives business results.

Why 3 Atlanta Small Businesses are Embracing Partnerships and Collaboration

Black-owned businesses are building what comes next — today and every day. Here’s how three companies shaping the future in Atlanta are building off what they’ve learned from the past year as they look ahead.

Break-Even Point Formula and Analysis: How to Calculate BEP for Your Business

Learn how a break-even analysis can help you determine fixed and variable costs, set prices and plan for your business’s financial future.

How Using Buy Buttons Can Help Launch and Grow Your Business

Want to help your customers purchase products and services online quicker and easier? Creating a buy button is key! Read more.

How SMS Can Help Grow Your Business

Learn how text message marketing can help you reach your customers more efficiently and grow your business.