Business Resource Center

How Modi Toys Went from Side Hustle to an International DTC Success Story

After launching their first product, Modi Toys became an overnight hit. Hear how co-founder Avani Modi Sarkar built her DTC toy company from scratch, selling over 40,000 products in 28 countries.

How Businesses Can Market and Sell Branded Merch

Branded merchandise is having a moment. Turn loyal customers into brand ambassadors by selling merch they’re proud to display. Learn how your business can get started.

Creative Ways Businesses Can Use QR Codes

Businesses have come up with innovative ways to use QR codes to engage customers. Here are some creative examples of how retailers and restaurants are using QR codes post-pandemic.

How to Keep Salon Appointments on Schedule When You're Busy

With the right strategies and solutions for keeping appointments running smoothly, salons can avoid running behind — and risking poor customer service — during high-volume times. Here are some ways to ensure effective time management at the salon.

Here Are Need-To-Know Food Truck Costs (and How to Save Money)

Does starting a food truck cost less than a brick and mortar restaurant? Here’s everything you need to know about food truck startup costs!

How to Get Media Coverage for Your Business

Media coverage can change the game for your business. Here are basic steps you can take to get noticed by the media, even if you don’t have the resources to hire a PR person.

4 Ways To Optimize Your Accounts Receivable

Cash flow is the life blood of small businesses, but enforcing accounts receivable bills can be difficult. From when to bill to when you should collect, it can be tricky to recoup money you need for your business in time to reinvest it or spend it.

Why 3 Atlanta Small Businesses are Embracing Partnerships and Collaboration

Black-owned businesses are building what comes next — today and every day. Here’s how three companies shaping the future in Atlanta are building off what they’ve learned from the past year as they look ahead.

Break-Even Point Formula and Analysis: How to Calculate BEP for Your Business

A break-even analysis can help you determine fixed and variable costs, set prices and plan for your business’s financial future.

How Using Buy Buttons Can Help Launch and Grow Your Business

Want to help your customers purchase products and services online quicker and easier? Creating a buy button is key! Read more.

How SMS Can Help Grow Your Business

Learn how text message marketing can help you reach your customers more efficiently and grow your business.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

The Ultimate SEO Guide for Any Stage Business

Search engine optimization (SEO) is key to helping customers discover your business online. This guide takes you step-by-step through what you need to know to get started.

Tips to Help You Speed Up Hiring — Without Sacrificing Quality

With a candidate shortage and hiring spree in full effect, the traditional hiring process can take even longer now. Cut down your time to hire, while still prioritizing the right fit, using these 6 strategies.

Livestream Shopping Is Having A Moment: How You Can Get Started

Retailers are turning to livestreaming on social media and other platforms to recreate the sense of connection customers feel when shopping inside a physical store. Learn why it’s getting more popular and get tips for livestream selling your own products.

Why Alcohol Delivery Will Still Be A Big Opportunity Post-Pandemic

There’s been huge growth in online ordering and delivery of alcohol. Learn why there’s still an opportunity for restaurants, bars, breweries, and retailers to offer alcohol delivery even as customers return on premise, and how you can get started.

A Comprehensive Guide to Business Loans

Learn about small business loans, funding, and credit options in our guide to business loans. We cover business loan types, eligibility, and how to apply.

Loyalty Programs: Why They Matter And How To Start One

42% of restaurant owners and managers plan to offer new or expanded loyalty programs in 2021. This is why you should consider creating a loyalty program for your restaurant business and here’s how to get started.

Why Starting An Online Store Is More Important Than Ever

Customers have embraced online shopping, and starting an online store is increasingly important for a business’s success. If you’re looking to capitalize on this trend here’s everything to know.

Successful Entrepreneurs Share 4 Tips for Scaling Your Business

What does it take to scale a business? Square’s head of sales, Ashley Grech, and Forbes senior editor, Maneet Ahuja, talked to four founders who are finding new ways to innovate, grow, and showcase their business resilience. 

How to Create a Marketing Strategy for Your Business

Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here’s what you need to know to create a marketing strategy for your business.

How The Kebab Shop's Digital Strategy is Fueling Growth and Resilience

The Kebab Shop weathered COVID-19 and is growing thanks to the digital strategy of its founders. Co-owner Wally Sadat shares how their business evolved for digital success.

Harlem Business Company's Story of Business Resilience

Chef Melvin “Boots” Johnson started out selling chicken and biscuits from his garage. He and his business partner share how they turned that pivot into a thriving business.

How Maison Danel Thrives with Small Business Resilience

Maison Danel tea salon opened just before the pandemic. The owners share the lessons learned as a small business and how they learned to connect with the community in a whole new way.

How MudFire Is Increasing Access in the Ceramics Community

Deanna Ranlett will never let MudFire’s community ethos disappear. Learn how setting up an online store and embracing tools like appointment scheduling software has given Ranlett the space to focus on her mission.

How Civil Alchemy Created a Family of Brands

Civil Alchemy has built a business resilience strategy through their family of brands — from what they sell to how they sell it — creating post-pandemic opportunities.

How The T-Shirt Lady & Son is Building a Legacy for Their Family

The T-Shirt Lady, a mother and son printing agency, offers customized promotional products with print methods ranging from screen printing to embroidery. The business counts Hertz, Disney, Ikea, Target, and Netflix amongst its high-profile customers.

How 3 Small Businesses Are Reinvesting Their Profits

Reinvesting profits in your business can help your company grow. This reinvesting can take many forms: marketing, purchasing new equipment, paying off debt or hiring.

What is Drop Shipping? A Guide to Order Fulfillment

Drop shipping is a popular inventory method online businesses are implementing. Learn about how drop shipping works and decide if it’s right for your business.

How Online Sales and Delivery Helped Papa Noel Have Their Best Season Yet

With the holiday season now behind us, we caught up with Beau to talk about running a seasonal business when business is not as usual. He also lets us in on his modern to age-old tradition that helped Papa Noel have their best year yet.

How to Make the Most of Word-of-Mouth Marketing

Tips and tricks to get the most buzz around your business with word-of-mouth marketing.

The Benefits of SEO for Small Businesses

SEO is the key to making your business visible and searchable for your target audience. Here’s what you need to know about investing in an SEO strategy, and 6 benefits for small businesses that make it worth the effort.

How This NY Bottle Shop Grew Its Loyalty Program

To create an enjoyable customer experience that builds customer connections and a sense of community, Craft + Carry uses tools like Loyalty, Marketing , and Square Gift Cards.

6 Tips To Grow Your Business In 2021

Here are six growth tips from social media expert, Luke Lintz, to up your social media and sales game in 2021.

Talking Squarely About Ways to Pivot Your Business and Adapt to Change

As the world changes, businesses of all sizes are looking for ways to stay creative in what and how they sell to customers. Listen to this Talking Squarely episode to hear how businesses have adapted.

10 Ways to Change Your Business Model

Having a business model is an important part of building a successful company. Here are 10 different types of business models that may be worth exploring as you adapt to new realities.