Town Square

The Most Popular Businesses for Gen Z Entrepreneurs

The entrepreneurial mindset is booming with the next generation entering the workforce. Here are the types of ventures that are quickly becoming the most popular.

8 Ways Food & Beverage Businesses Can Prepare for This Holiday Season

The food and beverage industry learned a lot from 2020, and the shifts we all saw in consumer behavior are poised to continue. Here are a few ways food and beverage purveyors can prepare for and make the most of this holiday season.

‘Sketching a Business From Scratch’: 3 Businesses Share What Helped Them Grow

Three business owners share snapshots of their entrepreneurial journeys, proving that overnight successes take years of hustle, creativity, and the right tools to support whatever is next.

How Small Businesses can Prepare for a Post-Pandemic Dating Surge

Here are some ideas for how your small business can get ready for the future of dating.

9 Things You Can Do Right Now to Make Your Holiday Sales Skyrocket

Set up your business for holiday success with these tips for boosting sales.

Why Retailers Are Preparing For a Holiday Beset by Supply Chain Pain

Before gifts can make it under holiday trees this year, they are going to have to pass through one of the largest-scale traffic jams modern supply chains have ever experienced.

How QR Code Ordering Is Improving Guest Experience and Your Bottom Line

Digital menus streamline operations and bring a better customer experience might be the future. QR codes have become a leader in the way customers order and pay at restaurants.

Staff Scheduling: How to Make Employee Work Schedules

Employee scheduling may be harder because of COVID-19. Learn expert staff scheduling techniques that can keep your business moving in unpredictable times.

What is AR and VR Shopping? How Retailers Can Jump on This Trend

Some businesses are upleveling the shopping experience by using augmented reality (AR) and virtual reality (VR) technology, allowing customers to virtually interact with products. But what is AR and VR, and how can brands start using this technology?

The Future of Omnichannel For Restaurants

Restaurants are shifting towards an omnichannel approach to their business, to make sure that no matter where their customers are, or what their comfort level is with in-person dining, they can still experience their cuisine. 

How eCommerce Businesses Can Be More Sustainable

Embracing sustainability doesn’t require you to change everything about your business, but it does require you to evolve your practices in ways that can make a difference. Here are some ways to improve sustainability at your eCommerce company.

Nostalgia Marketing and How Brands Recreate a Time From the Past

Nostalgia marketing can be an excellent way to help your customers relive simpler times and be part of their return to normalcy. Here’s how to do it right.

6 Tips for TikTok Success, From Businesses That Have Seen Results

More and more business owners are finding that TikTok is a game changer for their sales. Here, business owners share their tips for building a following, and turning those followers into customers.

How to Use Transfers to Manage Your Cash Flow

Healthy cash flow is crucial to a successful business.

How to Track Your Transfers and See Where Your Money Is

You’ve just finished your first day. So where’s that money?

Everything You Need to Know to Get Started With Twitter for Your Business

If you’re just getting started using Twitter for your business, here are the top things you should consider.

Why You Should Separate Your Business and Personal Finances

Whether you’re just starting out as a new business owner or you need to reevaluate your business structure, separating your business and personal finances is a must.

Get Your Money in Seconds — 24/7 — with Instant Transfer

Get your money faster than ever before.

Here’s How 4 Small Business Owners Are Thinking About Cost of Goods Sold

When it comes to managing the cash flow for your small business, staying on top of costs related to production is critical. Square spoke to four small business owners in different industries. Here is how they keep track of their cost of goods sold

How Much Does it Cost to Open a Restaurant?

Restaurant startup costs are top of mind for new owners. How much does it really cost to open a restaurant?

How This Entrepreneur Turned a Wisconsin Strawberry Farm into a Wine and Pizza Destination

Ryan Prellwitz turned the strawberry farm where he grew up into something even more fruitful than he could have imagined when he started: a bustling vineyard, complete with Neapolitan pizza and events.

How Much Does a Business License Cost in Every State?

Curious how much a business license cost in your state? Here is what you can expect to pay state by state. Read about the costs and resources for the state your business is operating in.

How Well-Performing Retailers Navigated the Pandemic — And Best Practices for the Years Ahead

From eCommerce to business financing, retailers that survived the pandemic had a few critical things in common. Learn about the retail best practices that can help your business adapt and stay competitive.

5 Email Marketing Best Practices

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips & tricks by Square.

How Do You Get Certified As A Minority-Owned Business?

In the last 10 years, minority businesses have accounted for more than 50% of the two million new businesses started in the U. S. Here’s how to get certified as a minority-owned business and how it can help your business.

What Is an Invoice? Small Business Invoicing Guide

Curious what an invoice is? This guide walks you through the ins and outs of invoicing—everything from templates and workflow to handling late-paying clients.

Drop Shipping Guide: What is Drop Shipping and How Does it Work?

Drop shipping is a popular inventory method for online businesses. Learn everything about how drop shipping works and decide if it’s right for your business.

4 Ways to Make Marketing More Effective in a Cautious World

How can you make your marketing efforts more effective as the pandemic continues? Get insights on how to use the right messaging and tactics to connect with consumers’ changing attitudes of cautious optimism.

The Art of the Line: 5 Ways to Turn a Wait into a Better Experience

Because customers’ expectations for time spent in line are low, business owners can use it as an opportunity to increase brand loyalty. Here are five ways business owners can turn waiting in line into a positive experience.

8 Creative Ways to Showcase Your Brand's Personality On Your Website

When you own a business, conveying your brand personality is one of the most exciting tasks you get to do. Your website is like a blank canvas just waiting for you to infuse your brand personality. Here are some ideas to get started.

Is Your Business Prepared for Holiday Online Shopping? A Checklist

Last year’s opportunities were around pivoting to eCommerce and managing trends. This year, it’s all about aligning with these new online shopping habits. Here’s a checklist of strategies to try so your business is ready for the 2021 holiday season.

How to Source Production Materials and Match with Manufacturers

How do you protect your ideas, find a manufacturer in a specific niche, and create the right documents before production? Here are some guidelines to help bring your product to life.

Invoice Examples for Every Kind of Business

Getting paid on time is crucial to keeping your cash flow healthy. Read this article to get examples and tips for creating a number of different invoice types.

How to Start a Business: Steps to Start Up a Business

Curious about how to start a business? Square’s guide covers all steps from business plan creation to permits and legal obligations. Read more.

It’s A Booming Time for These Backyard Businesses

With limited travel opportunities, many people focused on creating memories closer to home. A number of new business opportunities and trends have emerged from this environment — here’s a look at what they are.

Small Weddings Mean Big Opportunity: How to Get Wedding Clientele for Your Business

With micro weddings and backyard weddings becoming a pandemic-era norm, there’s more opportunity for small businesses to market to wedding clientele. Here are some tips to get started.