The U. S. gift and incentive card market is projected to cross $221 Billion by 2024 despite COVID-19 challenges, according to a new study by Research and Markets. eGift cards saw a substantial boost with signs of continued success through 2021.
Supply chain issues have caused businesses to rethink what it takes to recover, adapt, and grow. For many, the response has been to reorganize operations, and in light of growing eCommerce activity, optimizing inventory location is a key factor.
Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking, sales, and contactless payments. These are the trends they’re looking at to take their business to the next level.
What does a creative unboxing experience look like? Learn what unboxing means and how small businesses are using it to make their brands come to life.
From minimizing packaging to asking your diners to opt into using less plastic, here are the ways you can balance cost and demand challenges to incorporate more eco-friendly strategies.
Despite the pressures of the pandemic, sustainable packaging has emerged as a top priority as consumers show more interest in their environmental footprint and that of the overall food system.
Customers also want to order directly from you. Here’s how to ensure those customers have a great delivery experience from end to end, and add your business to their list of favorite places to order from.
There is little precedent to help us understand how COVID-19 might shape consumer trends. Now that the end of the tunnel is in sight, here are some emerging trends expected through 2021 and beyond.
With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.
Retailers are turning to livestreaming on social media and other platforms to recreate the sense of connection customers feel when shopping inside a physical store. Learn why it’s getting more popular and get tips for livestream selling your own products.
Many consumers are eager to resume in-person shopping as social distancing guidelines ease and vaccinations increase. Here are 5 ways retailers can take advantage of the new spring shopping frenzy.
Looking to make your store’s packaging more eco-friendly? There are plenty of retail packaging strategies you can put into place to reduce your store’s carbon footprint. Here are a few ideas to get you started.
If you’re thinking about starting a pop-up restaurant, read this.
Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here’s what you need to know to create a marketing strategy for your business.
Your customer interactions may feel automated and impersonal during social distancing, but you can still humanize the experience and stay approachable through text and email. Here’s how.
Deanna Ranlett will never let MudFire’s community ethos disappear. Learn how setting up an online store and embracing tools like appointment scheduling software has given Ranlett the space to focus on her mission.
Online shopping is here to stay, but there’s also a palpable joy people get during the in-store shopping experience. In fact, our Future of Retail report found that 92% of consumers still miss shopping in person.
With the holiday season now behind us, we caught up with Beau to talk about running a seasonal business when business is not as usual. He also lets us in on his modern to age-old tradition that helped Papa Noel have their best year yet.
Tips and tricks to get the most buzz around your business with word-of-mouth marketing.
To create an enjoyable customer experience that builds customer connections and a sense of community, Craft + Carry uses tools like Loyalty, Marketing , and Square Gift Cards.
As businesses plan ahead for 2021, they are all taking with them the lessons they have learned over the course of this year, and the importance of customer experience is going to take center-stage in the post-pandemic recovery process.
Dr. Gonzalez started his practice, Desert Wellness, to provide a better experience for his patients where he could really focus on helping them.
How do you let customers safely try on merchandise now? From augmented reality to sample boxes, here are the try-before-you-buy trends retailers are using to help shoppers make more informed purchase decisions.
Summertime was a bust in a lot of ways this year. While consumers took advantage of better weather to find ways to enjoy life, a lot of opportunities for travel and entertainment were closed to them. That could be a boon to retailers this holiday season.
Consumers, comfortable at home and browsing from smartphones, may forgo the typically frenzied shopping event.
Some creative and easy Thanksgiving marketing ideas to help your small business make as many sales as possible around the holiday.
Did someone add one of your items to their online shopping cart? Fantastic. But that only takes you a fraction of the way to a sale. Here are a few of the biggest strategies established eCommerce businesses use to grow their sales.
Your store design and layout probably looks different now. Here are eight ways to rethink your retail space layout to allow for social distancing and a quicker shopping experience.
A seamless omnichannel experience starts with your team. Here’s how to train your employees to engage with shoppers across five important channels.
Restaurants and cafes are looking to sales of apparel and branded merchandise to bolster their sales and make up for the closures and ongoing operational limitations.
Here are some ideas for brick-and-mortar retailers looking for ways to apply their core customer service practices to their online store.
Black Friday 2020 won’t look familiar. From selling online to extending the date, here’s how to get the most out of Black Friday this year.
Experience is becoming increasingly more important to where and how customers choose to shop. Learn more about how companies are approaching and curating experiences that meet their customer’s needs.
Small businesses are turning to outdoor services and shopping to continue serving customers. Here’s advice on how to make the transition to selling outside.
Keeping customers coming back is a must for survival. Here’s how to do it.
Even when the pandemic is over, consumers will continue to buy online and mix internet and in-store purchases. Here are the three questions retailers are asking about the 2020 holiday season.