My City: Los Angeles ft. Roy Choi

Follow along as Roy Choi introduces us to three of his favorite Los Angeles business owners who are as dedicated as he is to building community and their businesses.

5 episodes

➪ Play first episode



Roy Choi is Korean-American chef, author, serial entrepreneur, and owner of the popular Korean-Mexican taco truck, Kogi.


Growing a Small Business & Community Impact play icon

Episode 1 Growing a Small Business & Community Impact

Roy Choi is a chef and entrepreneur. He started the successful Korean-Mexican taco truck Kogi in 2008 with the goals of bringing "affordable good food to the people" and growing his community impact. In Square's entrepreneurship series, My City, hear individual stories and learn how small businesses impact the community.
POT Ceramics Studio in Los Angeles play icon

Episode 2 POT Ceramics Studio in Los Angeles

In Episode 2, we meet Mandy Kohlani, minority small business owner and founder of the full-service pottery studio POT in Echo Park LA. Mandy is Iranian and as a POC business owner, she tries to provide a pottery studio experience tailored to the long-time residents of her neighborhood. Mandy tailors pottery classes, pricing, and access to people of her neighborhood.
Hector “Hek” Valdez & The Tattoo Gallery in Huntington Beach play icon

Episode 3 Hector “Hek” Valdez & The Tattoo Gallery in Huntington Beach

In Episode 3, we meet Hector 'Hek' Valdez, a tattoo artist in Huntington Beach at The Tattoo Gallery. Hek describes his pivot from looking forward to starting art school to a formal tattoo apprenticeship on his journey to become one of the best tattoo artists in Los Angeles. Modest and hard-working, Hek's passions are his art expressed through tattoos, and serving and building his
Elysian Barbershop in Los Angeles play icon

Episode 4 Elysian Barbershop in Los Angeles

In Episode 4, we meet Victor Bañuelos, founder of the classic-style Elysian Barbershop in East Hollywood. Growing up in a family of Mexican immigrants, Victor learned how to help run the family's small business. After going on to manage a classic-style barber shop in Los Angeles, Victor decided to take on the new challenge of starting his own barbershop to provide his own unique blend of a traditional barber shop culture, skills, and hospitality.
Small Business Success play icon

Episode 5 Small Business Success

In Episode 5, we hear from small business owners Victor Bañuelos, Mandy Kohlani, and Hector Valdez on running a small business and connecting with neighborhoods to support community resilience. We learn how each business owner defines their own unique view of success.
Results for

Based on your region, we recommend viewing our website in:

Continue to ->