Episode 3 Why Competition Is Good for Business

Scarr Pimentel is the owner of Scarr’s Pizza and Emmett Burke owns Emmett’s, another NYC fav. In this episode, they talk about why competition is important and what it takes to make it in the city.
Apr 18, 2024 — 2 min read



Scarr Pimentel is the owner of Scarr's Pizza in Manhattan, New York City.

About this video series

I Made This

I Made This

Scarr Pimentel is the owner of Scarr’s Pizza, ranked as one of the best slices in NYC. With a focus on community and organic ingredients, his slice was declared the best in the city by Bon Appetit. In this series, he shares how he made his business.

See full series


Scarr Pimentel: Can we curse or no? You got ridiculed a lot for opening up a deep dish pizzeria in New York.

Emmett Burke: We still do. It's sacrilege.

Scarr Pimentel:When you told me the first time, I was like, wow, that's actually really fucking cool. I was like, I would love to see this happen.

Emmett Burke: That's right, man. You got to represent. I mean, opening up any business in New York is an achievement on its own. Right?

Scarr Pimentel: The people that say that it's easy are the ones with a lot of finances behind them. Either they're born rich or convince someone that has a lot of money to invest in business. Yeah, because it's not easy. No, it's not easy. It's not easy.

Emmett Burke: All one of the better decisions we both made was to start small. I think a lot of people try to get a big space and fill it that way, but with us, I think we focused on the fundamentals, work out all the kinks, kind of learn the business a little bit.

Scarr Pimentel: A lot of people think we want to open up in these small spots to piss 'em off. Like they say, Rome wasn't built in a day.

Emmett Burke: That's right.

Scarr Pimentel: Brick by brick.

Emmett Burke: Yeah. I think you and I have always gotten along because the quality of what we're doing is the most essential paramount thing versus anything else. I think a lot of people try to build business on profit margin or whatever, where I think you and I just try to create a good product.

Scarr Pimentel: Great product, good community. Can't complain. Very fortunate. Especially with a lot of competition out there.

Emmett Burke: Yeah. No shortages of pizza competition.

Scarr Pimentel: No.

Emmett Burke: That's what it's all about.

Scarr Pimentel: So how do you feel about all these pizzerias opening up the last couple years

Emmett Burke: I mean, hopefully they're making good pizza. I think that's the whole idea, right? I mean, there's a lot of hype out there, but I don't know. I think the cream rises at the top.

Scarr Pimentel: I think goggles will cut this thing up.

Emmett Burke: There's a lot of old school spots, but we've kind of established a community and people who have a, like-mindedness with what we're doing.

Scarr Pimentel: You can't help others unless you help yourself first and then you help people around you.

Emmett Burke: It's more organic that way anyways, you know.

Scarr Pimentel: I come from a family of hustlers. We all got to, they taught me from a young age to hustle. You got to work hard.

Emmett Burke: Yeah. We've always treated people the way that we'd want to be treated.

Scarr Pimentel: Surround yourself with good people always, you know. 

Emmett Burke: Yeah. We got plenty more.

Scarr Pimentel: I'm completely stuck. He could eat a whole pie by himself. Nobody eats more pizza, burgers and hot dogs than him, all day.

Products mentioned

Square Restaurant POS

Square Restaurant POS

Get an all-in-one restaurant POS system.

Learn more -/^
Square Restaurant KDS

Square Restaurant KDS

A KDS that manages orders from anywhere.

Learn more -/^
Square Loyalty

Square Loyalty

Turn first-time customers into regulars.

See how -/^


A competitive analysis helps you uncover the insights you need to create your own marketing strategies. Here's how to get started.

More from this video series

Tell us a little more about yourself to gain access to the resource.

i Enter your first name.
i Enter your last name.
i Enter a valid email.
i Enter a valid phone number.
i Enter your company name.
i Select estimated annual revenue.
i This field is required.

Thank you!
Check your email for your resource.

Results for

Based on your region, we recommend viewing our website in:

Continue to ->