How Tools and Data from Square Make It Easy for This Chef to Grow Revenue

Chef Amante Domingo opened The Russell in Kansas City, MO, to pay homage to his childhood on the family farm. With Square for Restaurants and Square Online as the backbone of his operation, he's used data to hone his menu, grow his catering business, and increase revenue.
Apr 18, 2024 — 1 min read



Chef Amante Domingo is the owner of The Russell in Kansas City, MO.


Amante Domingo: And we’d have funny sayings in there, like nice rack of lamb. I'm Amante Domingo and you're at The Russell Restaurant in Kansas City.

So The Russell is a story about growing up on the farm and bringing some of those heritage pieces, cooking with wood fire, I wanted to make a rustic and warm environment with minimal concern about the operation side. We have about 25 employees, and The Russell could see anywhere from 200 to 500 people a day. The productive workdays are what make us successful and Square for Restaurants is one of the best tools for that.

Honestly, the easiest part about the pandemic was using the Square software to help create my curbside orders. Square online is the most important part of our business. Sometimes we unlock the door and we have over 250 box lunches. Like in the flip of a switch, we could add double the business hours, we could add openings and caterings.

Some of the most important things to running a great restaurant is getting a great metric. When we started using the data from our Square system to make direct emailers, we saw a direct return on investment. Whenever we opened our second restaurant. All of that marketing and stuff we were able to take onto our new concept. We were able to really translate our look that we created and duplicate it there.

Whenever you have numbers and data in one place, you can efficiently do your job on a daily basis. I can have a cup of coffee in the morning and really map out my day with Square per restaurant and the data that it provides. We couldn't ask for a better partner in business.

Products mentioned

Square Restaurant POS

Square Restaurant POS

Get an all-in-one restaurant POS system.

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Square Online

Square Online

Build a free online store or eCommerce website.

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Square Marketing

Square Marketing

Reach more customers through email and text.

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Choosing a restaurant POS is one of the most important decisions you can make for your business. Prioritize understanding the differences and the payment processing features that can best support your needs, your staff, and your customers.

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