Seller Spotlights

How This Fast-Casual Restaurant Concept Plans to Double in 18 Months

Nate Hybl, the owner of gusto! in Atlanta, shares how he's grown hi...

Going All In: This Entrepreneur Ditched Her 9-5 to Start Microblading

A conversation at a BBQ sparked led Jacqueline Perry to a leap into...

How a Snow Cone Franchisee Grows Her Business and Prepares for the Busy Season

What started out as a seasonal business is now Mary's full-time job...

Small Business Cent$: Volume One

Meet our new series, where we ask business owners to share what the...

Good Karma and Work-Life Balance: How These Sisters Run Juxtapose

Kallie and Lindsay Wesley, sisters and co-owners, opened their Hyde...

Finding Their Own Way: How New Owners Reimagine a Small Business’s Legacy

Sustaining a small business’s legacy is no easy feat. Success requi...

Through Good Times and Bad: How Small Businesses Serve Their Communities and Build a Lasting Legacy

Small businesses are more than the products and services they sell ...

Meet the Winners of the Square Storefront Makeover Sweepstakes

Meet the winners of Square's Storefront Sweepstakes.

From Tea Cart to Brick and Mortar and Beyond: Teaspressa’s Growth Story

Here’s how Allison Devane grew Teaspressa from a tea cart to four d...

Here’s What an Average Day Looks Like for This Shark Tank Alum

Here’s how Allison DeVane spends the day, managing four different b...

The Nicest Place in America Shares How to Ensure Your Business Is a Nice Place, Too

Meet Square seller, Yassin’s Falafel - winner of The Nicest Place i...

How Veteran Business Owners Are Empowering Other Veterans [VIDEO]

Exit12 is a dance company founded by Iraq war veteran Roman Baca, w...

How Square Sellers Are Preparing for the Holidays

We chatted with some of our favorite Square retailers across the U....

Rudy's Flower Truck Shares How to Grow Your Business with Partnerships

We sat down with the owner of Rudy's Flower Truck to talk about how...

5 Reasons to Be Thankful You’re a Business Owner

The holiday season is a time for reflection and giving thanks. Here...

Nonprofit Uses Extreme Sports to Build Community for Veterans

In honor of Veterans’ Day, one the Veterans on Square’s team sat d...

Hero Merchants: How Veterans Run Their Businesses

Meet some of our favorite veteran Square sellers and hear about the...

How Next Level Burger is Reimagining Its Customer Experience with Kiosks

Next Level Burger, the first plant-based burger joint partnering wi...

Square + ☕️☕️☕️ = ❤️

We dug into coffee shop orders across the US to uncover the most-or...

How the Square Payroll App Helps 5 Business Owners Manage their Businesses from Anywhere

Learn how 5 Square sellers are using the Square Payroll app to mana...