6 Square Online Marketing Tools to Drive More Restaurant Orders

6 Square Online Marketing Tools to Drive More Restaurant Orders
Maximize online orders for your restaurant with the newest marketing features in Square Online.
Feb 13, 2023 — 2 min read
6 Square Online Marketing Tools to Drive More Restaurant Orders

Square Online allows business owners to offer convenient fulfillment and payment options so you can serve customers where, when, and how they want — opening up new revenue streams.

On top of these core online ordering experiences, Square Online’s latest enhancements help you expand your business’s reach to attract new customers, all while serving loyal customers in delightful new ways to keep them coming back.

Check out Square Online’s new customer acquisition and retention tools below, and learn how to make the most of these features to drive even more online orders.

Order with Google

Square Online now seamlessly integrates with Google to help you drive more pickup and delivery orders. If you’re a food and beverage business that offers pickup or delivery through Square Online and you’ve claimed your Google Business Profile, an Order Online button will automatically appear on your listing in Google Search and Maps, directing customers to your ordering page. Don’t forget to set Square Online as your preferred pickup and delivery link so you can maximize online orders without the high marketplace fees.

Get more tips on how to set up and optimize your Google Business profile.

Order with Google in Square Online

Facebook Food Ordering

Square Online also launched an integration with Facebook and Instagram this year, enabling you to add “Order Food” buttons to your profiles and stories. This integration helps you attract more customers from social media, where they’re already spending their time and seeking new dining options.

When orders take place on your Square Online ordering page instead of a third-party marketplace, you own the customer relationship, and can launch targeted marketing campaigns to keep customers coming back.

Facebook Food Ordering - Square Online


New campaign options in Square Marketing

Speaking of marketing campaigns, Square Marketing has new automations to help you drive more online orders. Abandoned-cart reminders prompt customers to finish placing an order after they’ve navigated away, while purchase reminder automations prompt them to place a second order with your business to build loyalty.

If you haven’t yet, start a free trial of Square Marketing to experience the growth that email and text message marketing can bring to your business.

Square Marketing Automated Campaigns

Customer accounts and personalized onsite experiences

Sellers on paid Square Online plans can now allow customers to create accounts and log in on their sites for a more tailored experience. Not only can customers manage their payment and fulfillment preferences from their account for a speedier checkout, they’ll also get a more personalized experience the next time they visit the site.

Launch a personalized order screen to display past orders, item recommendations, exclusive offers, and loyalty and reward status. Sellers using customer accounts and personalized order screens have seen reorder rates 46% higher than average.

Square Online Customer Accounts and Personalized Order Screens

Square Pro Shop for print materials

The Square Online team is committed to helping sellers not only with digital tactics, but also with print marketing to increase orders both online and in-house. With the Square ProShop, you can order print materials like stickers and inserts for pickup and delivery bags as well as window clings from our trusted partners so you always get the highest quality for the best price.

Include a QR code on print materials pointing to your online ordering page to boost customer awareness and encourage repeat purchase behavior.

Lastly, if you’re a food & drink business with over online five orders, you can now view recommended marketing strategies directly from your Square Online overview page. Recommendations span site visibility, customer engagement, and customer retention, and include all the features covered in this article so you can work on implementing strategies at your own pace.

Square Online Growth Hub

We look forward to seeing your business grow as you take advantage of these new marketing tools. Learn more in our full guide to increasing online orders, and connect with sellers like you in the Square Seller Community Food and Beverage Group.


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