Best Practices for Local Delivery with Square Online
Your Square Online single ordering page is a critical hub for your online business. Taking advantage of your online ordering channel allows you to remarket to customers, and drive repeat business without paying third-party marketplace commissions.
Considering the high brand awareness of third-party marketplaces and the abundance of competing restaurants, promoting your direct local delivery channels of In-House Delivery or On-Demand Delivery can seem daunting. With this comprehensive article, you can learn how to increase traffic to your online ordering page so business remains directly between you and your customers. Learn more details below.
Leverage Your Delivery Settings, Features, and Fees
What you charge for delivery plays an important part in how often customers order directly from you instead of using delivery apps or ordering from your competitors. Here are some tips on how to set up your delivery settings, features, and fees to maximize your order volume while protecting your profits.
Create a Successful Experience with Your Online Menu
Without in-person staff to explain the menu, or transport items from your kitchen to a table, your customers will need additional, personalized support and information to ensure they choose the perfect meal, and that it gets to their destination just as the chef intended. Here are some tips on setting up the food on your online menu.
Drive Awareness of Your Ordering Options
One of the major barriers for restaurants increasing their direct online ordering traffic is that customers are simply unaware of the ordering options available from their favorite restaurants. Many customers might also be in the habit of ordering from familiar third-party marketplaces without considering the commissions that are charged to the restaurant.
The good news is that you already have a number of marketing channels available that can be used to educate and make customers aware of your direct delivery service. Here are some tips for making customers aware of your delivery offerings.
Expand Your Presence on Social Media
Social media is another touchpoint where you can inform and interact with your customers. Ensure you have a direct link to your online ordering page on your Instagram or Facebook profile pages to give customers another way to access your business online.
Here are some tips for expanding your social media presence. You can also download the social media toolkit below to help you get started.Download social media toolkit >
Create Promotions and Incentives
Encouraging your loyal customers to order directly from you can be easy to do, but competing with third-party delivery apps with massive consumer awareness and promotional engines can pose quite a challenge. While not an easy task, here are a few suggestions to encourage customers to order directly from you.