Get Started with Square Online Store
With Square Online Store, you can create a professional website to showcase your business online, sell your items, and accept payments with Square. With our easy-to-use website builder, spend less time setting up your Online Store and more time focusing on what matters most: your business.
|Setting up a website for the first time? Check out this webinar.|
If you need to start processing payments right away, you can skip account verification and complete it later with provisional activation.
To sell individual items without setting up an Online Store, consider Square Online Checkout Links. Checkout Links allow you to sell items through email, social media, or by hosting them on your blog.
Still not sure if Square Online Store is right fit for your business? Learn more about choosing the right online store for your business.
If you’ve already signed up for Square, you can get started right from your Square Dashboard:
- Navigate to your Square Dashboard > select Online Store.
- Click Get Started.
- You can choose to either set up a single online ordering page or a multi-page eCommerce website.
- Lastly, choose your business type (i.e. what are you selling?), and order fulfillment method (e.g. shipping, pickup, or delivery).
Note: Categories in Square Online Store are used to organize the products and services available in your online store.
Build and expand your Square Online Store with these additional features:
- Learn to navigate the editor for multi-page sites.
- Learn about adding items and categories to your Online Store, and understand what syncs between Square and the Online Store.
- Learn about accepting payments and your checkout options.
Items in your Online Store
Items synced to your Square Online Store can be changed to 7 different item types, so feel free to choose an item type that fits your purpose. We help you by providing specific fields and layouts perfectly suited to each item type.
Physical - Best for basic retail items such as clothing or jewelry.
Digital - Lets you provide a digital file for download.
Donation - Allow site visitors to send donations for any cause.
Membership - Collect membership dues and registration fees. Great for clubs and classes.
Event - Sell tickets to events, and include location address and times.
Service - Best for services for hire, such as massages and hair styling.
Prepared food and beverage - Best for restaurants or other food venues.
Add Shipping, Pickup, and Local Delivery
Depending on your item types in your Online Store, you can set up different fulfillment methods for different item types. Learn more about each fulfillment method below.
Note: Fulfillment type for all items will default to shipping.
You can manage orders from both your Square Dashboard and the Square app.
Note: In order to cancel an online order, you’ll need to do so from the Online Store dashboard.
When a customer places an order online, you’ll pay a 2.9% + $0.30 per transaction fee for most Online Store hosting plans. You can also reduce that fee to 2.6% + $0.30 per transaction by upgrading your Online Store to the Premium Plan.
Syncing Between Square and the Online Store
When you first set up your Online Store with Square, products in your Square Item Library will sync over to your Online Store dashboard. After the initial set up, syncing will continue automatically in the background.
What doesn’t sync?
Payments and Reporting
Once a customer places an order from your Online Store, Square automatically collects payment before you mark the order as complete. Your customers will receive an email confirmation with their Online Store receipt once they’ve finished the payment flow.
Payments processed with your Online Store will appear in the transaction history on your Square Dashboard. Your payment history on your Dashboard offers an itemized breakdown of stock sold for both in-store and online sales. Learn more about viewing and downloading your Square payment history online.
If you cancel an item or order, your customer will automatically be refunded. Canceled orders will reflect as a custom amount refund, and will not update your inventory levels for the included items.
Learn more about how to process refunds with Square.
Manage Your Subscription
If you sign up for one of the paid-tier versions of the Online Store, you can manage your subscription directly from your Online Store dashboard. Simply click the site name in the upper right corner > Account settings.
You can read more about managing your subscription.
Change Your Online Store’s Domain
To change your Online Store’s domain name (URL):
- Go to your Online Store dashboard
- Select Website > General Settings > Site Address.
Use Online Store with your Existing Website
If you have a primary website and would like to add Square Online Store to it, you can build a single ordering page where your buyers can shop your entire catalogue of items only. Once built, you can then add a link to your Square Online Store to your primary website’s navigation menu.
To build a single ordering page, select Single ordering page when you first sign up for Square Online Store, or follow these steps:
- Go to your Online Store dashboard.
- Select Website > Edit Website.
- In the site editor, click the Page dropdown menu in the upper left.
- Under Category pages > Shop All, select ”…” > Make this my homepage.
- Delete all other pages by selecting ”…” > Delete page.
- Under Category pages, select ”…” > Switch template.
- Review your options and select Switch.
- Finish setting up your single ordering page.
- Publish your site to a domain (URL), and add it to your primary website
Note: Your options for switching your template are Shop All (best for selling retail items), and Order Online (best for selling food for pickup).