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Get Started with Square Online

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Building an online presence to effectively showcase your business, brand identity or purpose can take years of hard work and design experience just to get started.

With Square Online, getting online has never been easier. Show the world who you are, what you sell or the problems you’re here to solve, all while seamlessly accepting payments with Square. With our easy-to-use website builder, spend less time setting up your website and more time focusing on what matters most: your business.

Square Online is a robust platform that covers your website, items, order fulfilment, customers and much more. To learn more, check out the Square Online Platform topic page in our Support Centre, or get informed on pricing and features. You can even purchase a domain from Square and set up an email address based on that domain.

Note: To sell individual items without setting up a complete eCommerce website, consider Square Online Checkout. Online Checkout links allow you to quickly sell items through email, social media or your blog. Learn more about getting started with Square Online Checkout links.

Set Up Your Square Online Site

To get started with Square Online:

  1. From your online Square Dashboard, go to eCommerce > Online.

  2. Select Start for free.

  3. Choose to either set up a single ordering page or a multi-page website. Select Next to continue.

  4. Choose your business and fulfilment types to import your items and start creating your website.

When finished, you can navigate the Square Online Overview page in Dashboard in order to access the different features within Square Online, or navigate the Square Online site editor to create a website that’s as robust as your business.

Square Online Pricing and Fees

Building a website with Square Online is a free service. You can sell unlimited products online and fulfil your orders electronically – all without a subscription fee. You can even host your site with a free Square subdomain (e.g. ‘mybusiness.square.site’).

You’ll only pay the transaction fee for orders placed on your website, or for any optional upgrades and services.

Pricing

There are only charges if you want to purchase your own custom domain name, email address or an enhanced service plan. Otherwise, basic service is, and always will be, 100% free and feature-packed. If you are prompted to pay, it is either because you tried registering a new domain name, purchasing an email address or using a feature that is part of one of the paid service plans. All site upgrades, custom domains and email addresses are optional.

To learn more about website pricing, check out the Square Online hosting plans, or head over to your Square Online Overview page
and select the Upgrade link at the top.

You can also learn more about getting started with domains for Square Online or getting started with Google Workspace for Square Online for more information about those services and pricing.

Transaction fees

You’ll only pay the transaction fee on the orders you receive. When a customer places an order online, you’ll pay the following:

  • A 2.9% + $0.30 per transaction fee for most website hosting plans (including the Free plan)
  • A 2.6% + $0.30 per transaction fee when you upgrade your website to the Premium plan

Manage Your Square Online Subscriptions and Services

If you sign up for one of the paid-tier versions of Square Online, or purchase a domain or email address, you can manage your subscriptions and services for Square Online directly from the Account settings area of your Square Online Overview page. Learn more about how to manage your Square Online subscriptions.

Note: To manage account settings for your Square account, go back to your Account & Settings page in Dashboard. The Account settings area of your Square Online Overview page is for Square Online only, and doesn’t affect your Square account or other Square products. Learn how to edit your Square account settings.

Sell Items, Manage Orders and Accept Payments Online

When you complete initial setup, start setting up your website to sell online, manage online orders, accept payments and share your website with others.

Sync items between Square Item Library and Square Online

When you first set up Square Online, products from your Square Item Library will sync over to your Square Online Overview page. After the initial setup, syncing will continue automatically in the background.

Learn more about Square Online item sync to find out what does and doesn’t sync between your Square Item Library and Square Online.

Create items in Square Online

Items synced to Square Online from your Square Item Library can be changed to 7 different item types, so feel free to choose an item type that fits your purpose. We help you by providing specific fields and layouts perfectly suited for each item type.

These items can also be organized with categories to make shopping online easier for your customers. Learn more about adding items and categories to Square Online.

Set up fulfilment methods

Depending on your item types in Square Online, you can set up different fulfilment methods for different item types. Learn more about each fulfilment method below.

Note: Fulfilment type for all items in Square Online will default to shipping unless otherwise changed in settings.

Manage your online orders

You can manage orders from both your online Square Dashboard and the Square POS app. You can also manage online orders from your Square Online Overview page.

Collect and track your payments

You can set up your website to collect payments online with several options and settings. Learn more about accepting payments on Square Online and about your checkout options.

Once a customer places an order from your website, Square automatically collects payment before you mark the order as complete. Your customers will receive an email confirmation with their Square Online receipt once they’ve finished the payment flow. Learn more about customizing store emails in Square Online to set up your online receipt emails and more.

Payments processed with Square Online will appear in the transaction history in your online Square Dashboard. The payment history in your Dashboard offers an itemized breakdown of stock sold for both in-store and online sales. Learn more about viewing your Square payment history.

If you cancel an item or order, your customer will automatically be refunded. Cancelled orders will reflect as a custom amount refund and won’t update your inventory levels for the included items. Learn more about how to process refunds with Square.

Review your reporting

You can see reports and statistics to have an in-depth look at your website and commerce statistics. You can also view and compare your traffic and sales performance over a time period of your choice. Learn more about Square Online reports.

Square Online Domains

A domain, often known as a URL or site address, is what helps customers and visitors find your website while browsing the internet. There are several ways to get a domain associated with your website, and we even offer a free option to make setup easy. Learn more about getting started with domains for Square Online.

Square Online Email Addresses

Square partners with Google to provide a complete email solution for domain names known as Google Workspace. When you have a domain name associated with your website, you can create an email address based on that domain. Learn more about getting started with Google Workspace for Square Online.

Manage Square Online from Square Point of Sale

You can manage your website with Square Online directly from your Square Point of Sale. Whether you’re at your store or on the go, edit and manage your website with the Online add-on directly from your Square Point Of Sale app. Learn more about managing Square Online from Square Point of Sale.

Use Square Online with Other Square Products

With robust features in Square Online, your website can integrate directly or be used with several other Square products. Create a powerful site that takes advantage of Square’s suite of tools and services to streamline everything your business needs. Learn more about how to use Square Online with other Square products.

Use Square Online with Afterpay

Afterpay gives your customers the flexibility to pay for their orders in four interest-free instalments over six weeks while you get paid right away. Learn more about accepting payments with Afterpay on Square Online.

Use Square Online with an Existing Website

Many sellers who learn about Square Online may have a site already built with a different website host (e.g. GoDaddy, WiX, Google, etc.), but may not necessarily have a simple way to display the products they sell on their primary website. With our robust tools, you can create a simple page to display your products and link to it within your existing website.

Learn more about how to use Square Online with an existing website.

Troubleshooting

  • Domains: If you don’t see your Square Online site online for any reason, there are several troubleshooting measures you can take related to your domain. Learn more about how to troubleshoot your domain to bring your website back online.

  • Items: If your items display as Unavailable or don’t appear at all on your Square Online site, there are a few things to consider that could be the cause. Learn more about troubleshooting non-visible items in Square Online.

FAQ

To learn more about Square Online, check out these FAQ articles.

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