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Get Started with Square Online

With Square Online, you can create a professional website to showcase your business online, sell your items, share blog-style Stories and accept payments with Square. With our easy-to-use website builder, spend less time setting up Square Online and more time focusing on what matters most: your business.

To sell individual items without setting up an entire eCommerce website with Square Online, consider Square Online Checkout links. Checkout links allow you to sell items through email, social media or your blog.

Still not sure if Square Online is a right fit for your business? Learn more about choosing the right online store for your business.

Get Started

If you’ve already signed up for Square, you can get started with Square Online right from your online Square Dashboard by following the directions below:

  1. In your online Square Dashboard, select Online.

  2. Select Get Started.

  3. Choose to either set up a single online ordering page, or a multi-page ecommerce website.

  4. Choose your business type (i.e. what are you selling?), select your preferred order fulfilment method(s) (e.g. shipping, pickup or delivery) and set up other features based on your business needs.

Square Online is a robust platform that covers your website, the items you sell online, online order fulfilment and much more. You can even purchase a new domain name from Square and set up an email address based on that domain.

To learn more, check out how to navigate the Square Online Overview page in Dashboard in order to access the different features within Square Online, or how to navigate the Square Online site editor to create a website that’s as robust as your business.

Square Online Pricing and Fees

Building a website via Square Online is a free service. You can sell unlimited products online, and fulfil your orders electronically via pickup, delivery or shipping – all without a subscription fee. You can even host your site with a free Square subdomain (e.g. mybusiness.square.site). Learn how to use a free subdomain with Square Online.

You’ll only pay the transaction fee for orders placed on your website, or for any optional upgrades or services. Learn more below.

Pricing

There are only charges if you want to purchase your own custom domain name, email address or an enhanced service plan. Otherwise, basic service is, and always will be, 100% free and feature-packed. If you are prompted to pay, it is either because you tried registering a new domain name, purchasing an email address or using a feature that is part of one of the paid service plans. All site upgrades, custom domains and email addresses are optional.

To learn more about website pricing, check out the Square Online hosting plans, or head over to your Square Online Overview page
and select the Upgrade link at the top.

You can also learn more about getting started with domains for Square Online, or getting started with Google Workspace for Square Online for more information about those services and pricing.

Transaction fees

You pay only the transaction fee on the orders you receive. When a customer places an order online, you’ll pay a 2.9% + $0.30 per-transaction fee for most Square Online hosting plans. You can reduce that fee to 2.6% + $0.30 per transaction by upgrading your site to the Premium Plan.

Sell, Manage Orders and Accept Payments Online

When you complete the initial setup, you can start setting up your website to begin selling online, managing online orders with Square, accepting payments and sharing your business with others. Learn more details below.

Item syncing between Square and Square Online

When you first set up Square Online, things like products in your Square Item library will sync over to your Square Online Overview page. After the initial setup, syncing will continue automatically in the background.

Learn more about Square item sync in Square Online to find out what does and does not sync between your Square account and Square Online.

Create items in Square Online

Items synced to Square Online from your Square Item library can be changed to seven different item types, so feel free to choose an item type that fits your purpose. We help you by providing specific fields and layouts perfectly suited for each item type. To add a new item to your website, go to your Square Online Overview page and select Items > Site Items. Then select Create new item.

Below are the seven item types found in Square Online:

Item types

  • Physical: Best for basic retail items such as clothing or jewellery. Learn more about selling physical items online.
  • Digital: Lets you sell a digital file like an ebook or song. Learn more about selling digital items online.
  • Donation: Allow site visitors to send donations for any cause. Learn more about accepting donations online.
  • Membership: Collect membership dues and registration fees for clubs and classes. Learn more about selling non-physical items like memberships online.
  • Event: Sell tickets to events, and include location address and times. Learn more about selling non-physical items like event tickets online.
  • Service: Best for services for hire such as massages and hair styling. Learn more about selling non-physical items like services online.
  • Prepared food and beverage: Best for restaurants and other food venues. Learn more about selling food and beverage items online.

These items can also be organized with categories to make shopping online even easier for your buyers. Learn more about adding items and categories to Square Online.

Set up fulfilment methods

Depending on your item types in Square Online, you can set up different fulfilment methods for different item types. Learn more about each fulfilment method below.

Note: Fulfilment type for all items will default to shipping unless otherwise changed in settings.

Manage orders

You can manage orders from both your online Square Dashboard and the Square POS app. You can also understand the different statuses for online orders, and manage online orders from your Square Online Overview page.

Payments and reporting

Once a customer places an order from your Square Online site, Square automatically collects payment before you mark the order as complete. Your customers will receive an email confirmation with their Square Online receipt once they’ve finished the payment flow. Learn more about customizing store emails in Square Online to set up your online receipt emails and more.

Payments processed with Square Online will appear in the transaction history on your online Square Dashboard. Your payment history on your Dashboard offers an itemized breakdown of stock sold for both in-store and online sales. Learn more about viewing and downloading your Square payment history online.

If you cancel an item or order, your customer will automatically be refunded. Cancelled orders will reflect as a custom amount refund, and will not update your inventory levels for the included items. Learn more about how to process refunds with Square.

Manage Your Square Online Subscriptions and Services

If you sign up for one of the paid-tier versions of Square Online, or purchase a domain or email address, you can manage your subscriptions and services for Square Online directly from the Account settings area of your Square Online Overview page.

Learn how to manage your Square Online subscriptions.

Note: To manage your account settings for your primary Square account, go back to your online Square Dashboard > Account & Settings. The Account settings area of your Square Online Overview page is for Square Online only and does not affect your main Square account or other Square products.

Square Online Domains

A domain, often known as a URL or site address, is what helps users find your website while browsing the Internet. If you think of your website as a house, then a domain is the house's address. Once you have a domain, there are several ways to get your domain associated with your website. We even offer a free option.

To purchase and register a brand new domain name here at Square:

  1. Go to Domain in your Square Online Overview page.

  2. Select Register.

  3. Enter the domain name you want into the search box to start the purchase process.

Learn more about getting started with domains for Square Online.

Square Online Email Addresses

Square partners with Google to provide a complete email solution for domain names, known as Google Workspace. When you have a domain name associated with your website, you can create an email address right from your Square Online Overview page based on that domain.

Once you have your domain set up with Square Online, set up your email address by following the directions below:

  1. Go to Google Workspace in your Square Online Overview page.

  2. Enter the username you want for your email address, and use the dropdown menu to choose the domain you’d like to use.

  3. Create a password, and select the button to begin your trial.

Learn more about getting started with Google Workspace for Square Online.

Use Square Online with an Existing Website

Many sellers who learn about Square Online may have a site already built with a different website host (e.g. GoDaddy, WiX, Google, etc.), but may not necessarily have a simple way to display the products they sell on their primary website. With our robust tools, you can create a simple page to display your products, and link to it within your existing primary website.

Learn more about how to use Square Online with an existing website.

Square Online and Other Square Products

With Square Online’s robust tools, it can integrate directly or be used with several other Square products. Learn more details on how below.

Square Appointments

With Square Online, you can create a professional website to offer a seamless way to receive appointment bookings on your Square Appointments calendar. To create an online booking page using Square Online:

  1. In your Square Online site editor, select +Add > Page.
  2. Select Appointments. Customize your new online booking page as needed.
  3. Publish your site to see your changes live.

To making your online booking page your entire website, simply delete all other pages. If you’re already using an online booking page from Square Appointments, you can replace your current page with the new online booking page powered by Square Online. If you choose to do so, the old URL will forward to your new one automatically.

Learn more about adding an online booking page to Square Online. You can also check out this FAQ for more information on using Square Online with Square Appointments, or learn more about getting started with Square Appointments.

Note: Your online booking page can be powered by Square Online, but you may also still be using an older booking page powered by Square’s previous booking software. Additionally, you can embed booking buttons and widgets on a website built outside of Square. For additional information on building your online booking page using Square Online and other tools, learn more about how to set up online bookings with Square Appointments.

Square Gift Cards

Using Square Gift Cards for Square Online lets your customers redeem gift cards when shopping on your website or in person. If you haven’t already enabled gift cards and added them to your site:

  1. In your online Square Dashboard, go to Gift Cards > eGift Cards > Configure.
  2. Toggle on Sell eGift Cards Online, then select Save.
  3. In your Square Online Overview page, go to Items > Gift Cards or Shared Settings > Gift Cards.
  4. Check the box for Add link to gift card purchase page to site navigation.

From your Square Online site editor, you can also set up or sync your Square eGift Cards by selecting +Add > Page > Gift Cards. You’ll then be prompted to sync your existing Square Gift Cards account, or set one up.

Learn more about Square Gift Cards overall, or specifically about Square eGift Cards.

Square Invoices

If you already use Square Invoices and Square Online, you can use a contact form on a Square Online website to allow your buyers to contact you and request custom quotes for the services they would pay for with your invoices.

To add a contact form for custom quotes to your Square Online site:

  1. In your Square Online site editor, open the page you want to add a contact form to.
  2. Select +Add > Section, and select Forms. Choose the template for custom quotes.
  3. To add more fields to the form, select the form in the editor and select +Add a question in the menu.
  4. Adjust other aspects of the form using the menu, and Publish the site to see the changes live.

Note: Data submitted via the contact form is not secure. Please do not request or collect any sensitive personal information with contact forms.

Learn more about adding a contact form to your Square Online site.

Square Loyalty

With Square Loyalty, you can create a digital loyalty rewards program that will keep your customers coming back again and again – all with incentives they can earn with each purchase.

For Square Online, points can be earned or redeemed by loyalty program members if they are completing a transaction on your website. The buyer will need to enter in their phone number, and any rewards they decide to use for their purchase will be automatically applied. The rewards used for the transaction will also appear on their digital receipt.

To get started with Loyalty:

  1. In your online Square Dashboard, go to Loyalty.
  2. Follow the steps to create your Loyalty Program.
  3. Ensure that Loyalty is enabled for your location(s) being used by Square Online.

Learn more about Loyalty by taking a look at the Square Loyalty Overview, understanding steps for creating an entire loyalty program and reviewing the Loyalty FAQ.

Note: Below are some limitations to consider when using Square Loyalty via Square Online:

  • Category-based rewards cannot be redeemed in Square Online, but item-based rewards can.
  • When customers enrol in Loyalty via Square Online, customers will not receive SMS notifications, or be sent their Loyalty Status, until they’ve made a purchase through Square POS.
  • Customers are still able to redeem their Loyalty rewards even if your business is unsubscribed from Square Loyalty.

Square Online Checkout links

Square Online does not have a native subscription feature for items on your website, but you can use Square Online Checkout links to create a subscription item for a service or donation, and then add it to your website with a few available methods.

Note: Subscriptions with Square Online Checkout have a processing fee of 3.4% + 15¢ per transaction. Customers will be automatically billed on the date of their purchase.

To set up subscription payments on Square Online with Square Online Checkout links:

  1. In your online Square Dashboard, go to Online Checkout.
  2. Select Create checkout link.
  3. Choose the type of link you want to create. The Collect a payment option is best for services, and the Accept a donation option is best for collecting recurring donations. These are the only options that allow you to create a subscription. Select Continue when you’ve made your choice.
  4. Enter your link’s information like name and description, select Advanced settings for additional options for each link type, and choose a payment frequency for subscriptions (e.g. weekly, monthly, etc.).
  5. When finished, select Create link.
  6. Add the new checkout link to your website in the Square Online site editor.

You can add the checkout link to Square Online by either creating a link on your site (copy and save the checkout link’s URL by selecting Copy link), or embedding the link onto your site (copy and save the embed code by selecting Copy under Website button code). Both of these options can be done in the Square Online site editor.

Note: Remember that you can enable Square Online Checkout links to allow your customers to purchase from an item checkout page without creating a full, eCommerce website with Square Online. Learn more about Square Online Checkout links.

Square for Restaurants

If you’re a restaurant or food vendor business, and are ready to bring your business online, then Square Online is a great way to get started.

To learn more, check out this video that explains the basics of our Square Online site editor. You might also want to see what features come with all of our plans, or check out this FAQ if you’re already using Square for Restaurants.

Once you’ve got the basics down, you can then learn about creating and modifying your food and beverage items, as well as some basics on enabling pickup and delivery.

Square for Retail

If you’re a retail business selling items such as clothing, electronics or home goods, and are ready to bring your business online, then Square Online is a great way to get started.

To learn more, check out this video that explains the basics of our Square Online site editor. You can also see what features come with all of our plans, or check out this FAQ if you’re already using Square for Retail.

Once you’ve got the basics down, you can then learn about creating and modifying your retail items, as well as some basics on how shipping works.

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