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Get started with Square Online

With Square Online, getting online has never been easier. Show the world who you are, what you sell or the problems you’re here to solve, all while seamlessly accepting payments with Square. With our easy-to-use website builder, spend less time setting up your website and more focusing on what matters most: your business.

Square Online is a robust platform that covers your website, items, order fulfilment, customers and much more. To learn more, check out the Square Online Platform topic page or get informed on pricing and features. You can even purchase a domain from Square and set up an email address based on that domain.

Note: to sell individual items without setting up a complete ecommerce website, consider Square Online Checkout. Payment Links allow you to quickly sell items through email, social media or your blog. Learn more about getting started with Square Payment Links.

Start selling online

To get started with Square Online:

  1. from your online Square Dashboard, go to Online > Online.

  2. Click the button to get started.

  3. Choose one of multiple themes to quickly design your new site.

  4. Enter any applicable business and fulfilment information, and complete the setup steps to finish.

When complete, you can navigate the Square Online Overview page in Dashboard in order to access the different features within Square Online, or navigate the Square Online site editor to start building your website.

Pricing and fees

Building a website with Square Online is a free service. You can sell unlimited products online and fulfil your orders electronically – all without a subscription fee. You can even host your site with a free Square subdomain (eg ‘mybusiness.square.site’).

You’ll only pay the transaction fee for orders placed on your website or for any optional upgrades and services.


There are only charges if you want to purchase your own custom domain name, email address or an enhanced service plan. Otherwise, basic service is, and always will be, 100% free and feature-packed. If you are prompted to pay, it is either because you tried registering a new domain name, purchasing an email address or using a feature that is part of one of the paid service plans. All site upgrades, custom domains and email addresses are optional.

To learn more about pricing and features, head over to Square Online in your Dashboard and select the Upgrade link at the top.

You can also learn more about getting started with domains for Square Online or getting started with Google Workspace for Square Online for more information about those services and pricing.

Transaction fees

You’ll only pay the transaction fee on the orders you receive. When a customer places an order online, you’ll pay the following:

  • A 1.4% + €0.25 + VAT per transaction fee for EU and EEA cards and a 2.9% + €0.25 per transaction fee for UK and non-EEA cards for most website hosting plans (including the Free plan)
  • A 1.4% + €0.15 + VAT per transaction fee for EU and EEA cards and a 2.9% + €0.15 per transaction fee for UK and non-EEA cards when you upgrade your website to the Premium plan

Other fees

Other services within the platform may have additional or separate fees, including certain fulfilment methods or third-party apps from the Square App Marketplace that can integrate with your site. Be sure to review information on those features and services for fee information.

Manage Square Online subscriptions and services

If you upgrade your Square Online subscription, or purchase a domain or email address, you can manage your subscriptions and services for Square Online directly from your Square account. Learn more about how to manage your Square Online subscriptions.

Set up your website

When you complete initial setup, start setting up your website to sell online, manage online orders, accept payments and share your website with others.

Create, organise and sell items

For any eCommerce website, it’s important to create your items and organise them with categories so selling them online is an easy experience for customers.

Set up fulfilment methods

Set up fulfilment methods for the items in your Square account to make sure customers receive what they pay for. Fulfilment methods include:

Manage online orders

You can manage different types of online orders (such as collection and local delivery) from the Order Manager in both Dashboard and POS.

For more information, check out these orders FAQs or learn about orders in Square POS.

Review website reporting

Review reports to have an in-depth look at your website and eCommerce statistics. You can also view and compare your traffic and sales performance over a time period of your choice. Learn more about Square Online reports.

Design your website

When customers open a website for the first time, everything from colours, fonts and shapes can affect how they respond to its content. Learn more about designing and customising your Square Online site for more information on all your site design options.

Set up website SEO

Customise how your website, webpages, items and categories from your Square Online site are displayed on search engines to help make your website visible online. Learn how to optimise your website pages for more information.


A domain, often known as a URL or site address, is what helps customers and visitors find your website while browsing the internet. There are several ways to get a domain associated with your website, and we even offer a free option to make setup easy. Learn more about getting started with domains for Square Online.

Email addresses

Square partners with Google to provide a complete email solution for domain names known as Google Workspace. When you have a domain name associated with your website, you can create an email address based on that domain. Learn more about getting started with Google Workspace for Square Online.

Manage Square Online from Square Point of Sale

You can manage your website with Square Online directly from your Square Point of Sale. Whether you’re at your store or on the go, edit and manage your website with the Online add-on directly from your Square Point Of Sale app. Learn more about managing Square Online from Square Point of Sale.

Use Square Online with other Square products

With robust features in Square Online, your website can integrate directly or be used with several other Square products. Create a powerful site that takes advantage of Square’s suite of tools and services to streamline everything your business needs. Learn more about how to use Square Online with other Square products.

Use Square Online with an existing website

Many sellers who learn about Square Online may have a site already built with a different website host (eg GoDaddy, WiX, Google, etc), but mightn’t necessarily have a simple way to display the products they sell on their primary website. With our robust tools, you can create a simple page to display your products and link to it within your existing website. Learn more about how to use Square Online with an existing website.


  • Domains: if you don’t see your Square Online site online for any reason, there are several troubleshooting measures you can take related to your domain. Learn more about how to troubleshoot your domain to bring your website back online.

  • Items: if your items display as Unavailable or don’t appear at all on your Square Online site, there are a few things to consider that could be the cause. Learn more about troubleshooting items not visible on your Square Online site.


To learn more about Square Online, check out these FAQs articles.

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