Get Started with Square Online
With Square Online, you can create a professional website to showcase your business online, sell your items, share blog-style Stories and accept payments with Square. With our easy-to-use website builder, spend less time setting up Square Online, and more time focusing on what matters most: your business.
To sell individual items without setting up an entire eCommerce website with Square Online, consider Square Online Checkout links. Checkout links allow you to sell items through email, social media or your blog.
Still not sure if Square Online is the right fit for your business? Learn more and compare our plans to choose the right online store for your needs.
|Want to know more? Join our Seller Community to learn how other merchants are using Square Online for their business.|
If you’ve already signed up for Square, you can get started with Square Online right from your online Square Dashboard by following the directions below:
From your online Square Dashboard, select Online.
Select Get Started.
Choose to either set up a single online ordering page, or a multi-page eCommerce website.
Choose your business type (i.e. what are you selling?), select your preferred order fulfilment method(s) (e.g. shipping, pickup or delivery) and set up other features based on your business needs.
Square Online is a robust platform that covers your website, the items you sell online, online order fulfilment and much more. You can even purchase a new domain name from Square and set up an email address based on that domain.
To learn more, check out how to navigate the Square Online Overview page in Dashboard in order to access the different features within Square Online, or how to navigate the Square Online site editor to create a website that's as robust as your business.
Sell, Manage Orders and Accept Payments Online
When you complete the initial setup, you can start setting up your website to begin selling online, managing online orders with Square, accepting payments and sharing your business with others. Learn more details below.
Syncing between Square and Square Online
When you first set up Square Online, things like products in your Square Item Library will sync over to your Square Online Overview page. After the initial setup, syncing will continue automatically in the background.
Learn more about Square sync in Square Online to find out what does and does not sync between your Square account and Square Online.
Items in Square Online
Items synced to Square Online can be changed to 7 different item types, so feel free to choose an item type that fits your purpose. We help you by providing specific fields and layouts perfectly suited for each item type. Below are the 7 item types found in Square Online:
Physical: Best for basic retail items such as clothing or jewellery. Learn more about selling physical items online.
Digital: Lets you provide a digital file like an eBook or song. Learn more about selling digital items online.
Donation: Allow site visitors to send donations for any cause. Learn how to accept donations online.
Membership: Collect membership dues and registration fees for clubs and classes. Learn how to sell non-physical items like event tickets.
Event: Sell tickets to events, and include location address and times. Learn how to sell non-physical items like event tickets.
Service: Best for services for hire, such as massages and hair styling. Learn how to sell non-physical items like event tickets.
Prepared food and beverage: Best for restaurants and other food venues. Learn more about selling food online.
These items can also be organised with categories to make shopping online even easier for your buyers. Learn more about adding items and categories to Square Online.
Add postage, collection and delivery
Depending on your item types in Square Online, you can set up different fulfilment methods for different item types. Learn more about each fulfilment method below.
Note: Fulfilment type for all items will default to delivery unless otherwise changed in settings.
You can manage orders from both your online Square Dashboard and the Square POS app. You can also understand the different statuses for online orders, and manage online orders from your Square Online Overview page.
Payments and reporting
Once a customer places an order from your Square Online site, Square automatically collects payment before you mark the order as complete. Your customers will receive an email confirmation with their Square Online receipt once they’ve finished the payment flow. Learn more about customising store emails in Square Online to set up your online receipt emails and more.
Payments processed with Square Online will appear in the transaction history on your online Square Dashboard. Your payment history on your Dashboard offers an itemised breakdown of stock sold for both in-store and online sales. Learn more about viewing and downloading your Square payment history online.
If you cancel an item or order, your customer will automatically be refunded. Cancelled orders will reflect as a custom amount refund, and will not update your inventory levels for the included items. Learn more about how to process refunds with Square.
Square Online Fees
Building a site via Square Online is a free service. You can sell unlimited products online and fulfil your orders electronically via pickup, delivery or shipping – all without a subscription fee.
You pay only the transaction fee on the orders you receive. When a customer places an order online, the fee is 1.9% for European cards and 2.9% for non-European cards per transaction for most Square Online hosting plans. You can also reduce that fee to 1.75% for European cards per transaction by upgrading your site to the Premium Plan.
You can also host your site with a free Square subdomain (e.g. mybusiness.square.site). Learn how to use a free subdomain with Square Online.
There are only charges if you want to purchase your own customised domain name or an enhanced service plan. Otherwise, basic service is, and always will be, 100% free and feature-packed.
If you are prompted to pay, it is either because you tried registering a new domain name, or you tried using a feature that is part of one of the paid service plans. All upgrades and customised domains are optional.
Manage Your Square Online Subscriptions and Services
If you sign up for one of the paid-tier versions of Square Online, or purchase a domain or email address, you can manage your subscriptions and services for Square Online directly from the Account settings area of your Square Online Overview page.
Learn how to manage your Square Online subscriptions.
Note: To manage your account settings for your primary Square account, go back to your online Square Dashboard > Account & Settings. The Account settings area of your Square Online Overview page is for Square Online only and does not affect your main Square account or other Square products.
Square Online Domains
A domain, often known as a URL or site address, is what helps users find your website while browsing the Internet. If you think of your website as a house, then a domain is the house's address. Once you have a domain, there are several ways to get your domain associated with your website. We even offer a free option.
To purchase and register a brand new domain name here at Square:
Enter the domain name you want into the search box to start the purchase process.
Learn more about getting started with domains for Square Online.
Square Online Email Addresses
Square partners with Google to provide a complete email solution for domain names, known as Google Workspace. When you have a domain name associated with your website, you can create an email address right from your Square Online Overview page based on that domain.
Once you have your domain set up with Square Online, set up your email address by following the directions below:
Enter the username you want for your email address, and use the dropdown menu to choose the domain you’d like to use.
Create a password, and select the button to begin your trial.
Learn more about getting started with Google Workspace for Square Online.
Use Square Online with your Existing Website
If you have a primary website and would like to add Square Online to it, you can, for instance, build a single ordering page where your buyers can shop from your entire catalogue of products only. Once built, you can then add a link to your Square Online single ordering page to your primary website’s navigation menu.
To build a single ordering page, select Single ordering page when you first sign up for Square Online, or follow these steps:
From your Square Online Overview page, go to Website > Edit site.
In the Square Online site editor, click the Page dropdown menu in the upper left.
Under Category pages > Shop All, select ‘…’ > Make this my homepage.
Delete all other pages by selecting ”…” > Delete page.
Under Category pages, select ‘…’ > Switch template.
Review your options and select Switch. Your options for switching your single ordering page template are Shop All (best for selling retail items) and Order Online (best for selling food for pickup).
Finish setting up your single ordering page.
Publish your site to a domain (URL), and add that domain as a link in your primary website.
Square Online and Other Square Products
With Square Online’s robust tools, it can integrate directly or be used with several other Square products. Learn more details on how below.