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Get Started with Square Online

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With Square Online, you can create a professional website to showcase your business online, sell your items, share blog-style Stories and accept payments with Square. With our easy-to-use website builder, spend less time setting up Square Online and more time focusing on what matters most: your business.

To sell individual items without setting up an entire eCommerce website with Square Online, consider Square Online Checkout links. Checkout links allow you to sell items through email, social media or your blog.

Still not sure if Square Online is a right fit for your business? Learn more about choosing the right online store for your business.

Set Up Your Square Online Site

If you’ve already signed up for Square, you can get started with Square Online right from your online Square Dashboard by following these steps:

  1. In your online Square Dashboard, go to Online.

  2. Select Get Started.

  3. Choose to either set up a single online ordering page or a multi-page eCommerce website.

  4. Choose your business type (i.e. what are you selling?), select your preferred order fulfilment method(s) (e.g. shipping, pickup, etc.) and set up other features based on your business needs.

Square Online is a robust platform that covers your website, the items you sell online, online order fulfilment and much more. You can even purchase a new domain name from Square and set up an email address based on that domain.

To learn more, check out how to navigate the Square Online Overview page in Dashboard in order to access the different features within Square Online, or how to navigate the Square Online site editor to create a website that’s as robust as your business.

Square Online Pricing and Fees

Building a website via Square Online is a free service. You can sell unlimited products online and fulfil your orders electronically – all without a subscription fee. You can even host your site with a free Square subdomain (e.g. “”). Learn how to use a free subdomain with Square Online.

You’ll only pay the transaction fee for orders placed on your website, or for any optional upgrades or services. Learn more below.


There are only charges if you want to purchase your own custom domain name, email address or an enhanced service plan. Otherwise, basic service is, and always will be, 100% free and feature-packed. If you are prompted to pay, it is either because you tried registering a new domain name, purchasing an email address or using a feature that is part of one of the paid service plans. All site upgrades, custom domains and email addresses are optional.

To learn more about website pricing, check out the Square Online hosting plans, or head over to your Square Online Overview page
and select the Upgrade link at the top.

You can also learn more about getting started with domains for Square Online or getting started with Google Workspace for Square Online for more information about those services and pricing.

Transaction fees

You’ll only pay the transaction fee on the orders you receive. When a customer places an order online, you’ll pay the following:

  • A 2.2% per transaction fee for most website hosting plans (including the Free plan)
  • A 1.9% per transaction fee when you upgrade your website to the Premium plan

Sell Items, Manage Orders and Accept Payments Online

When you complete initial setup, you can start setting up your website to begin selling online, managing online orders, accepting payments and sharing your website with others. Learn more details below, or check out the Square Online Platform topic page in our Support Centre for even more help topics.

Sync items between Square Item Library and Square Online

When you first set up Square Online, products from your Square Item Library will sync over to your Square Online Overview page. After the initial setup, syncing will continue automatically in the background.

Learn more about Square Online item sync to find out what does and doesn’t sync between your Square Item Library and Square Online.

Create items in Square Online

Items synced to Square Online from your Square Item Library can be changed to 7 different item types, so feel free to choose an item type that fits your purpose. We help you by providing specific fields and layouts perfectly suited for each item type.

These items can also be organised with categories to make shopping online easier for your customers. Learn more about adding items and categories to Square Online.

Set up fulfilment methods

Depending on your item types in Square Online, you can set up different fulfilment methods for different item types. Learn more about each fulfilment method below.

Note: Fulfilment type for all items in Square Online will default to shipping unless otherwise changed in settings.

Manage your online orders

You can manage orders from both your online Square Dashboard and the Square POS app. You can also manage online orders from your Square Online Overview page.

Collect and track your payments

You can set up your website to collect payments online with several options and settings. Learn more about accepting payments on Square Online and about your checkout options.

Once a customer places an order from your website, Square automatically collects payment before you mark the order as complete. Your customers will receive an email confirmation with their Square Online receipt once they’ve finished the payment flow. Learn more about customising store emails in Square Online to set up your online receipt emails and more.

Payments processed with Square Online will appear in the transaction history in your online Square Dashboard. The payment history in your Dashboard offers an itemized breakdown of stock sold for both in-store and online sales. Learn more about viewing your Square payment history.

If you cancel an item or order, your customer will automatically be refunded. Cancelled orders will reflect as a custom amount refund and won’t update your inventory levels for the included items. Learn more about how to process refunds with Square.

Review your reporting

You can see reports and statistics to have an in-depth look at your website and commerce statistics. You can also view and compare your traffic and sales performance over a time period of your choice. Learn more about Square Online reports.

Manage Your Square Online Subscriptions and Services

If you sign up for one of the paid-tier versions of Square Online, or purchase a domain or email address, you can manage your subscriptions and services for Square Online directly from the Account settings area of your Square Online Overview page.

Learn more about how to manage your Square Online subscriptions.

Note: To manage your account settings for your primary Square account, go back to your Account & Settings page in Dashboard. The Account settings area of your Square Online Overview page is for Square Online only, and does not affect your main Square account or other Square products.

Square Online Domains

A domain, often known as a URL or site address, is what helps users find your website while browsing the Internet. If you think of your website as a house, then a domain is the house’s address. Once you have a domain, there are several ways to get your domain associated with your website. We even offer a free option.

Learn more about getting started with domains for Square Online.

Square Online Email Addresses

Square partners with Google to provide a complete email solution for domain names, known as Google Workspace. When you have a domain name associated with your website, you can create an email address right from your Square Online Overview page based on that domain.

Learn more about getting started with Google Workspace for Square Online.

Use Square Online with an Existing Website

Many sellers who learn about Square Online may have a site already built with a different website host (e.g. GoDaddy, WiX, Google, etc.), but may not necessarily have a simple way to display the products they sell on their primary website. With our robust tools, you can create a simple page to display your products and link to it within your existing primary website.

Learn more about how to use Square Online with an existing website.

Use Square Online with Other Square Products

With Square Online’s robust tools, it can integrate directly or be used with several other Square products. Learn more details on how below.

Square Appointments

With Square Online, you can create a professional website to offer a seamless way to receive appointment bookings on your Square Appointments calendar. To create an online booking page using Square Online:

  1. In your Square Online site editor, select +Add > Page.
  2. Select Appointments. Customise your new online booking page as needed.
  3. Publish your site to see your changes live.

To making your online booking page your entire website, simply delete all other pages. If you’re already using an online booking page from Square Appointments, you can replace your current page with the new online booking page powered by Square Online. If you choose to do so, the old URL will forward to your new one automatically.

Learn more about adding an online booking page to Square Online. You can also check out this FAQ for more information on using Square Online with Square Appointments, or learn more about getting started with Square Appointments.

Note: Your online booking page can be powered by Square Online, but you may also still be using an older booking page powered by Square’s previous booking software. Additionally, you can embed booking buttons and widgets on a website built outside of Square. For additional information on building your online booking page using Square Online and other tools, learn more about how to set up online bookings with Square Appointments.

Square Gift Cards

Using Square Gift Cards with Square Online lets your customers redeem gift cards when shopping on your website or in person. Learn more about Square Gift Cards overall, or specifically about Square eGift Cards.

To enable gift cards and add them to your Square Online site:

  1. In your Square Gift Cards Overview page, go to eGift Cards > Configure.
  2. Toggle on Sell eGift Cards Online and select Save.
  3. In your Square Online Overview page, go to Items > Gift Cards or Shared Settings > Gift Cards.
  4. Tick the box to Add link to gift card purchase page to site navigation.
  5. Publish your site from the Square Online site editor to see the changes live.

Customers can then purchase gift cards through a stand-alone page at the URL provided by Square. A link to this page will be automatically added to your site’s navigation to make it easier for customers to purchase gift cards.

Square Invoices

If you already use Square Invoices and Square Online, you can use a contact form on a Square Online website to allow your buyers to contact you and request custom quotes for the services they would pay for with your invoices.

To add a contact form for custom quotes to your Square Online site:

  1. In your Square Online site editor, open the page you want to add a contact form to.
  2. Select +Add > Section, and select Forms. Choose the template for custom quotes.
  3. To add more fields to the form, select the form in the editor and select +Add a question in the menu.
  4. Adjust other aspects of the form using the menu, and Publish the site to see the changes live.

Note: Data submitted via the contact form is not secure. Please do not request or collect any sensitive personal information with contact forms.

Learn more about adding a contact form to your Square Online site.

Square Loyalty

With Square Loyalty, you can create a digital loyalty rewards program that will keep your customers coming back again and again – all with incentives they can earn with each purchase.

For Square Online, points can be earned or redeemed by loyalty program members when they complete transactions on your website. The buyer will need to enter their phone number, and any rewards they decide to use for their purchase will be automatically applied. The rewards used for the transaction will also appear on their digital receipt.

To set up Square Online with Square Loyalty:

  1. In your Square Loyalty Overview page, subscribe and follow the steps to create your loyalty program.
  2. Ensure that Loyalty is enabled for your location(s) being used by Square Online.

Learn more about getting started with Square Loyalty and creating a loyalty program. You can also review the Square Loyalty FAQ.

Note: Below are some limitations to consider when using Square Loyalty with your Square Online site:

  • Category-based rewards can’t be redeemed in Square Online, but item-based rewards can.
  • When customers enrol in Loyalty via Square Online, customers won’t receive text message notifications or receive their Loyalty status until they’ve made a purchase through Square POS.
  • Customers can still redeem their Loyalty rewards even if your business is unsubscribed from Square Loyalty.

Square Marketing

It’s easy to create a Square Marketing campaign for your customers with a discount voucher code for Square Online. First create a voucher for Square Online, then follow these steps:

  1. In your Square Marketing Overview page, select Create Campaign > Email.
  2. Under the one-time campaigns, select Offer a voucher. Select Next to continue.
  3. Select the voucher section of your campaign.
  4. In the editing panel, select Use existing.
  5. Enter the voucher code you created in your Square Online Overview page. Add a title, description and call to action to be used as part of your email campaign, and use the same expiration dates (or select that there isn’t one) as you entered in your Square Online Overview page. Note: voucher details do not sync between this area of the Square Marketing Overview page and the voucher area of your Square Online Overview page. If you need to edit any details for your voucher, visit your Square Online Overview page.
  6. Once you’ve finished setting up your voucher marketing campaign, select Select Audience.
  7. Choose your voucher campaign audience. You can also choose to share your campaign on Facebook with free posts or paid advertising to expand your audience.
  8. After reviewing your campaign, select Send Now.

With your campaign sent, customers will receive an email with your Square Online voucher code (which is only redeemable online).

Learn more about getting started with Square Marketing.

Note: Square Marketing vouchers that are redeemed online will not appear in reporting until the corresponding order is marked complete.

Square Online Checkout links

Square Online does not have a native subscription feature for items on your website, but you can use Square Online Checkout links to create a subscription item for a service or donation, and then add it to your website with a few available methods.

Note: Subscriptions with Square Online Checkout have a processing fee of 2.2% per transaction. Customers will be automatically billed on the date of their purchase.

To set up subscription payments on Square Online with Square Online Checkout links:

  1. In your online Square Dashboard, go to Online Checkout.
  2. Select Create checkout link.
  3. Choose the type of link you want to create. The Collect a payment option is best for services, and the Accept a donation option is best for collecting recurring donations. These are the only options that allow you to create a subscription. Select Continue when you’ve made your choice.
  4. Enter your link’s information like name and description, select Advanced settings for additional options for each link type, and choose a payment frequency for subscriptions (e.g. weekly, monthly, etc.).
  5. When finished, select Create link.
  6. Add the new checkout link to your website in the Square Online site editor.

You can add the checkout link to Square Online by either creating a link on your site (copy and save the checkout link’s URL by selecting Copy link), or embedding the link onto your site (copy and save the embed code by selecting Copy under Website button code). Both of these options can be done in the Square Online site editor.

Note: Remember that you can enable Square Online Checkout links to allow your customers to purchase from an item checkout page without creating a full, eCommerce website with Square Online. Learn more about Square Online Checkout links.


If you don’t see your Square Online site online for any reason, there are several troubleshooting measures you can take related to your domain. Learn more about how to troubleshoot your domain to bring your website back online.


To learn more about Square Online, check out these FAQ articles.

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