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Get Started with Square Online Checkout Links

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Use Square Online Checkout links to allow your customers to purchase anything you want to sell online – without creating an eCommerce website.

Send your customers a checkout link through an email campaign, or let your customers purchase at their convenience by posting the link on social media or your blog. There is no monthly fee for using Square Online Checkout links. You’ll only pay Square standard eCommerce processing fee of 2.2% per transaction.

Note: Square Online Checkout links are only available for domestic sales. If you’d like to sell online internationally or create a fully customisable eCommerce website, take a look at Square Online.

Create Online Checkout Links

To create a checkout link from your online Square Dashboard:

  1. Go to Payments > Online Checkout.

  2. Choose to create a link, button or QR code using the buttons.

  3. Under Link purpose, choose to either collect a payment, sell an item or accept a donation.

  4. Enter a name for your link to be displayed to your customer.

  5. If prompted, enter the amount you want to charge.

  6. Add an image by selecting Add Image. Select either an image from your files or from your existing item library. Note: If you’re adding a new image for an item in your library that already has one, the new image will automatically replace the previous image. You can also edit your image by adjusting the zoom.

  7. Choose a Frequency if prompted.

  8. Add a description (optional). The description for each checkout link has a 400-character limit. Note: When creating a new link for a new product in your item library, you can add a brand new description. This description will sync back to your item library for future use. For an existing item in your library, you can use your pre-existing description or create a new description to overwrite the previous one. Managing descriptions is currently only available in the online Square Dashboard.

  9. Select Create link.

  10. Select Copy link to share the link anywhere.

Note: Square Online Checkout links can only be enabled for one location at a time. You can change the location you want to use to track sales and inventory for checkout links in your Square Dashboard by going to your Online Checkout Settings > General and selecting a Primary Location.

See additional resources about creating and managing Checkout Links in-app.

Manage Online Checkout Links

Once you’ve created a checkout link, you’re ready to start accepting payments online. You can manage all of your links from the Online Checkout section of your online Square Dashboard where you can view a list of all your links and the sales generated from each active and inactive link.

You can also access and enable Online Checkout links for items in your Item Library. To do so in your online Square Dashboard:

  1. Go to Items > Item library.

  2. Select the item you want to sell with a checkout link.

  3. Toggle on the Online Checkout option.

  4. Click Save.

When you enable Online Checkout links from your Item Library, you’ll have access to more Online Checkout options to:

  • Enable a shipping fee through Online Checkout Settings

  • Collect shipping information such as an address on the checkout page

  • Enabling online sales tax through Online Checkout Settings.

  • Display a product image on the checkout page

  • Display product variants on the checkout page

Note: The blue chain-link symbol means your Online Checkout link is active. A grey one indicates your Online Checkout link is inactive.

By default, Online Checkout is only available for account owners but can be opened up to all employees via Permissions. Once the account owner enables the Online Checkout feature, employees with online Square Dashboard access can view, create, update and manage settings for Square Online Checkout links.

Accept Notes from Your Customers

Enable your customers to add a comment or note while they check out using Square Online Checkout. This will better help your business to:

  • Collect needed order information from your customers.

  • Track donation details.

  • Customise your customers’ orders.

To get started accepting notes from your customers:

  1. Go to Payments > Online Checkout in your online Square Dashboard.

  2. Go to Settings > General.

  3. Toggle on ‘Note from Customer’.

  4. Click Save.

When your customers pay through a checkout link, they will see a box for an optional note. Any information entered by your customer in the note section at checkout will appear on the order details for each transaction. Simply select Transactions from your Online Checkout dashboard and click on any payment to see your customer note. You will also see this information in your Order Manager.

If you have Square Online set up, you’ll have this option listed under your Online settings rather than your Online Checkout settings.

To turn on customer notes through Square Online:

  1. Go to Online from the Square Online Overview page.

  2. Go to Settings > Checkout or Shared Settings > Checkout and select Advanced Settings.

  3. Tick the box next to Allow customer to leave a note to seller.

  4. Click Save.

Learn more about payment tracking with Square checkout links.

Enable Tipping and Service Charges for Online Checkout

When you’re creating a Checkout link, you can easily allow for tips from your customers. To get started with accepting tips from your customers:

  1. Go to Payments > Online Checkout in your online Square Dashboard.

  2. As you’re creating your checkout link, go to Advanced Settings and tick the box to Enable tipping.

  3. Enter a name for your link and the amount you want to charge.

  4. Click Create link and select Copy link to share the link anywhere.

Your customers will now automatically see tipping settings of 15%, 20% and 25% on their payment link, with a default tip percentage of 15%. 

Note: Tipping is currently not available for links with subscriptions or recurring payments.

You can add extra charges to your checkout page to cover overhead costs. To create service charges and instantly add them to your Online Checkout payment links:

  1. Go to Account & Settings in your online Square Dashboard.

  2. Click Business information > Service charges > Create a service charge.

  3. Select Online Checkout > General > Service charges > Add service charge.

  4. Select the service charges you would like to automatically apply to Square Online Checkout purchases.

  5. Click Save.

Share Online Checkout Links

Once you’ve copied checkout links, you’re ready to share your links anywhere – add a checkout link to an email, your social media page or your blog.

Note: Purchases made with checkout links will not issue a standard customised receipt. Instead, they’ll generate a basic digital receipt.

Accepted payment methods

When a customer clicks the checkout link for an item, they’ll be directed to a single checkout page where they can pay with a card of their choice, or with Apple Pay or Google Pay.

Buy now, pay later with Afterpay is also available for eligible accounts. Learn how to accept payments with Afterpay in our Support Centre.

Create Online Checkout QR Codes

You can download and print a custom QR code to direct your customers to Online Checkout links, offering a simple contactless payment solution that will allow your customers to self-serve.

To create a QR code for an Item:

  1. Go to Payments > Online Checkout in your online Square Dashboard.

  2. Select the Item you want to generate a QR code for.

  3. After you create your checkout link, share your link via QR code by selecting Create under the QR code option.

  4. Download QR Code to your device to print it for use in your business.

You can also learn how to set up and manage a QR Code for Payment in the Square POS app.

Branding

Customise the appearance of your Square Online Checkout links.

Logo and Header

You can choose to have your logo or business name placed in the header of your checkout links. To add a logo to your Square Online Checkout links:

  1. From your Square Dashboard, go to Online Checkout.
  2. Under the Settings menu, select Branding > Logo.
  3. Click +Add a full-width logo to upload your logo. To make sure your image is high resolution, the recommended logo size is 1280x680 px or a 2:1 ratio.
  4. Select and upload an image.

Note: If you have already added a full-width logo in Account Settings > Locations > Location Details, that logo will automatically appear on your checkout page header and apply to the look of your receipts, invoices, appointment bookings and marketing.

Online Checkout_Add Logo

Online Checkout Buy Buttons

Create a buy button and add it to your website as a convenient way to take customers directly to a checkout page. Create your buy button by generating a small piece of HTML code that you can embed on your website, blog, landing page or the body of an email.

Learn more about adding buy buttons to your website with Square Online Checkout.

Online Checkout Reporting

You can easily track the number of sales generated from each Square Online Checkout link. This allows you to track how links are performing. To view the number of sales per checkout link, in your online Square Dashboard, review the sales per link in the Total Sales column.

You can also view all of your sales in your online Square Dashboard in Reports when you filter by Source > Checkout Links.

Deactivate or Delete Online Checkout Links

You can deactivate and delete a checkout link at any time. To disable a checkout link:

  1. Go to Payments > Online Checkout in your online Square Dashboard.

  2. Select the Online Checkout link you want to deactivate or delete.

  3. Click Deactivate or Delete at the bottom of the item details page.

Note: If you’ve previously shared a link with your customers, once you deactivate or delete it, they’ll be unable to complete a transaction via the link.

Subscriptions with Online Checkout Links

Subscription checkout links can be used to accept weekly, monthly, quarterly or annual payments from multiple customers with a single checkout link. For more info on getting started, visit Subscriptions in Square Online Checkout.

Loyalty with Online Checkout Links

With Square Loyalty, you can create a digital rewards program that lets customers earn incentives with each purchase.

With Square Online Checkout, you can set up a checkout link with Square Loyalty enabled. Your customers can sign up for Square Loyalty and earn or redeem rewards using their phone number at checkout. If you’re enrolled in the Square Loyalty program, there is no extra monthly fee for using Square Loyalty with Square Online Checkout links.

If you are setting up a Loyalty program for the first time:

  1. From your online Square Dashboard, go to Customers > Loyalty.

  2. Follow the steps to create your loyalty program.

  3. Once your Square Loyalty account is activated and you create rewards, customers will automatically see the option to sign up, earn or redeem rewards on their checkout links.

If you are already enrolled in a Square Loyalty program, customers will automatically see the option to enrol, earn or redeem rewards on their checkout links created from Square Online Checkout.

Note: Below are some limitations to consider when using Square Loyalty with Square Online Checkout links:

  • Square Loyalty is currently available with Square Online Checkout only on ‘Send payment links’ through the Square Point of Sale: Payment app.

  • Square Loyalty text message notifications are only available for in-store purchases.

Learn more about getting started with Square Loyalty and creating a loyalty program. You can also review the Square Loyalty FAQ.

Enable Buyer-Entered Payments

You have the option to allow your customers to set the price at checkout for Square Online Checkout. This setting is accessible from both the online Square Dashboard and Square POS app. To do so:

  1. Go to Payments > Online Checkout in your online Square Dashboard.

  2. Select Create checkout link > Collect a payment.

  3. Enter the link title, price, frequency and optional description.

  4. In Advanced settings, check the Allow buyer to set the price option.

  5. Complete your checkout link setup and select Create link.

  6. Select Copy link to share the link anywhere.

See additional resources about creating and managing Checkout Links in-app.

Troubleshoot Online Checkout Links

If you or your customer have trouble viewing a Square Online Checkout link, there are some settings or features that could be the cause. Learn how to troubleshoot Square Online Checkout links.

Review answers to frequently asked questions about using Square Online Checkout to learn more.

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