Use Square Online Checkout to allow your customers to purchase anything you want to sell online without creating an ecommerce website.
Create and Manage Square Online Checkout Links
Send your customers a checkout link through an email or Square Marketing campaign, or let your customers purchase at their convenience by posting the link on social media or your blog. There is no monthly fee for using Square Online Checkout links. You’ll only pay Square standard eCommerce processing fee of 2.9% + 30¢ per transaction.
Note: Square Online Checkout links are only available for domestic sales. If you’d like to sell online internationally or create a fully customizable ecommerce website, take a look at Square Online.
You can start accepting payments with Online Checkout through your online Square Dashboard or Square App. You can create checkout links for the following options:
Collect a payment to accept money for any reason.
Sell an item to accept money for items in your Square Item Library.
Accept a donation to allow a donor to enter an amount of their choice.
Sell classes or tickets to host an online or in-person class or event.
Choose to create a link, button, or QR code using the buttons.
Under Link purpose, choose to either collect a payment, sell an item, or accept a donation.
Enter a name for your link to be displayed to your customer.
If prompted, enter the amount you want to charge.
Add an image by selecting Add Image. Select either an image from your files or from your existing item library. Note: If you’re adding a new image for an item in your library that already has one, the new image will automatically replace the previous image. You can also edit your image by adjusting the zoom.
Choose a Frequency if prompted.
Add a description (optional). The description for each checkout link has a 400 character limit. Note: When creating a new link for a new product in your item library, you can add a brand new description. This description will sync back to your item library for future use. For an existing item in your library, you can use your pre-existing description or create a new description to overwrite the previous one. Managing descriptions is currently only available in the online Square Dashboard.
Select Create link.
Select Copy link to share the link anywhere.
Note: Square Online Checkout links can only be enabled for one location at a time. You can change the location you want to use to track sales and inventory for checkout links in your Square Dashboard by going to your Online Checkout Settings > General and selecting a Primary Location.
See additional resources about creating and managing Checkout Links in app.
Once you’ve created a checkout link, you’re ready to start accepting payments online. You can manage all of your links from the Online Checkout section of your online Square Dashboard where you can view a list of all of your links and the sales generated from each active and inactive link.
You can also access and enable Online Checkout links for items in your Item Library. To do so:
Note: The blue chainlink symbol means your Online Checkout link is active. A gray one indicates your Online Checkout link is inactive.
By default, Online Checkout is only available for account owners but can be opened up to all employees via Permissions. Once the account owner enables the Online Checkout feature, employees with online Square Dashboard access can view, create, update, and manage settings for Square Online Checkout links.
Once you’ve copied checkout links, you’re ready to share your links anywhere. Add a checkout link to an email, your social media page, or your blog. Additionally, you can send out a customizable Square Marketing campaign to a targeted customer group. Note: Purchases made with checkout links will not issue a standard customized receipt. Instead, they’ll generate a basic digital receipt.
When a customer clicks the checkout link for an item, they’ll be directed to a single checkout page where they can pay with a card of their choice, with Apple Pay or Google Pay, or using Cash App Pay.
Under Automatic settings, toggle on Apply sales tax to calculate taxes based on seller and buyer location for “Sell an item,” “Accept a payment,” and “Sell classes and tickets” links. Taxes will not be applied to “Accept a donation” links.
If you have a Square Online account, you can adjust your tax settings by going to Online > Settings > Sales Taxes > Order Level Tax Rates in your Square Dashboard. Note: Square Online taxes do not currently apply to “Accept a payment” links. Taxes set up in Square settings through Account & Settings > Business information > Sales tax will not impact Online Checkout links created in Dashboard.
As you’re creating your checkout link, go to Advanced Settings and check the box to Enable tipping.
Enter a name for your link and the amount you want to charge.
Click Create link and select Copy link to share the link anywhere.
Your customers will now automatically see tipping settings of 15%, 20%, and 25% on their payment link, with a default tip percentage of 15%. Note: Tipping is currently not available for links with subscriptions or recurring payments.
When your customers pay through a checkout link, they will see a box for an optional note. Any information entered by your customer in the note section at checkout will appear on the order details for each transaction. Simply select Transactions from your Online Checkout dashboard and click on any payment to see your customer note. You will also see this information in your Order Manager.
If you have Square Online set up, you’ll have this option listed under your Online settings rather than your Online Checkout settings. To turn on customer notes through Square Online, from your Square Online Overview page, go to Settings > Checkout or Shared Settings > Checkout and select Advanced Settings. Check the box next to Allow customer to leave a note to seller and select Save when finished.
Click +Add a full-width logo to upload your logo. To make sure your image is high resolution, the recommended logo size is 1280x680 px or a 2:1 ratio.
Select and upload an image.
Note: If you have already added a full-width logo in Account Settings > Locations > Location Details, that logo will automatically appear on your checkout page header and apply to the look of your receipts, invoices, appointment bookings, and marketing.
Create a buy button and add it to your website as a convenient way to take customers directly to a checkout page. Create your buy button by generating a small piece of HTML code that you can embed on your website, blog, landing page, or the body of an email.
Subscription checkout links can be used to accept weekly, monthly, quarterly, or annual payments from multiple customers with a single checkout link. For more info on getting started, visit Subscriptions in Square Online Checkout.
With Square Loyalty, you can create a digital rewards program that lets customers earn incentives with each purchase.
With Square Online Checkout, you can set up a checkout link with Square Loyalty enabled. Your customers can sign up for Square Loyalty and earn or redeem rewards using their phone number at checkout. If you’re enrolled in the Square Loyalty program, there is no extra monthly fee for using Square Loyalty with Square Online Checkout links.
If you are setting up a Loyalty program for the first time:
From your online Square Dashboard, go to Customers > Loyalty.
Follow the steps to create your loyalty program.
Once your Square Loyalty account is activated and you create rewards, customers will automatically see the option to sign up, earn, or redeem rewards on their checkout links.
If you are already enrolled in a Square Loyalty program, customers will automatically see the option to enroll, earn, or redeem rewards on their checkout links created from Square Online Checkout. Note: Below are some limitations to consider when using Square Loyalty with Square Online Checkout links:
Square Loyalty is currently available with Square Online Checkout only on “Send payment links” through the Square Point of Sale > Payment app.
Square Loyalty SMS notifications are only available for in-store purchases.
Customers can apply the coupons you create with Square Marketing to the Square Online Checkout payment links you share with them. Your customers will need to enter the coupon code in the designated field in your payment link’s checkout screen for the discount to apply. One coupon can be applied per payment link.
Online Checkout Reporting
You can easily track the amount of sales generated from each Square Online Checkout link. This allows you to track how links are performing. To view the amount of sales per checkout link, in your online Square Dashboard, review the sales per link in the Total Sales column.
You can also view all of your sales in your online Square Dashboard in Reports when you filter by Source > Checkout Links.
Deactivate or Delete Online Checkout Links
You can deactivate and delete a checkout link at any time. To disable a checkout link: