Business Resource Center

5 Thanksgiving Marketing Ideas for Small Businesses

Some creative and easy Thanksgiving marketing ideas to help your small business make as many sales as possible around the holiday.

19 Fall Marketing Ideas That Will Get Your Business Noticed

Fall is an ideal time to promote your business: Summer is winding down, fall-themed decorations are going up, and people are gearing up for the holiday season.

Branded Merchandise: Helping Retailers Through Uncertain Times

Restaurants and cafes are looking to sales of apparel and branded merchandise to bolster their sales and make up for the closures and ongoing operational limitations.

How to Translate Your Brand Values to a Digital Experience

Here are some ideas for brick-and-mortar retailers looking for ways to apply their core customer service practices to their online store.

5 Ways to Reimagine Black Friday

Black Friday 2020 won’t look familiar. From selling online to extending the date, here’s how to get the most out of Black Friday this year.

Fun Halloween Marketing and Promotion Ideas for Every Business

Spooky or sweet, but always fun! We’ve got Halloween marketing ideas to bring the spirit into your social media strategy, storefront displays, and advertising campaigns.

Return Customers Are Often The Most Profitable. Here's How To Foster Loyalty In Your Brand, No Matter The Size Of Your Business.

Keeping customers coming back is a must for survival. Here’s how to do it.

How to Use Marketing to Communicate Your Retail Reopening

Whether you’re in the planning stages of reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.  

How to Create an Online Holiday Gift Guide

One of the best ways to boost your eCommerce sales during the holiday season is by creating a well-rounded digital gift guide. Read on to learn how.

9 Ideas for Creating a Virtual Holiday Window Display

Bring the festive lights and the magic of a holiday window display to your digital storefront this year.

Why Businesses Should Embrace an Omnichannel Retail Strategy This Holiday Season

As consumers embrace multiple channels this holiday season, sellers need to meet their customers where they are with a clear omnichannel retail strategy.

How to Create an Online Holiday Shopping Experience

More so than ever, holiday shopping will be online this year. Here’s how to get your site ready for shoppers during an unprecedented year for eCommerce.

How to Sell Excess Inventory During the Holidays

The COVID-19 pandemic has left many businesses with a surplus of excess inventory. Here are eight tips to help sell those extra goods this holiday season. 

Free Adobe Spark Trial: Create Content To Connect With Customers Online

To help Square sellers communicate with their customers, we’ve partnered with Adobe to provide Square sellers with free access to Adobe Spark for a two-month trial.

7 Tips for Businesses Making the Shift to Delivery

Here’s how to seamlessly make the shift to delivery.

How to Promote eGift Cards for Your Business

With eGift Cards, your customers can support your business, even if your doors are temporarily closed.

How a Vegan Bakery Franchise Found Sweet Success

With the help of Square, Cinnaholic has been able to keep a focus on its recipe for growth success.

How To Collect Customer Reviews for Facebook

It’s important to have good reviews on your Facebook business page. Here’s how to get started.