Business Resource Center

Everything You Need to Know to Get Started With Instagram for Your Business

Instagram is a great way to advertise your products and services to potential and existing customers in a way that gets them excited about engaging with your business. Here’s everything you need to know to get started with Instagram for your business.

How to Create a Buyer Persona for Your Marketing Strategy

A buyer persona is a description or representation of your ideal customer based on market research and the data you’ve gleaned from your findings. Here’s how to craft buyer personas for your marketing efforts.

How to Conduct Primary And Secondary Market Research

There are two types of market research: primary and secondary. Here’s everything you need to know before you start conducting primary and secondary market research. 

How to Create a Marketing Strategy for Your Business

Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here’s what you need to know to create a marketing strategy for your business.

How to Make the Most of Word-of-Mouth Marketing

Tips and tricks to get the most buzz around your business with word-of-mouth marketing.

The Benefits of SEO for Small Businesses

SEO is the key to making your business visible and searchable for your target audience. Here’s what you need to know about investing in an SEO strategy, and 6 benefits for small businesses that make it worth the effort.

7 Valentine's Day Marketing Ideas

Your customers might adore or abhor February 14. That can make it tricky to devise a marketing campaign, but it’s also an opportunity to get creative and have a lot of fun with the holiday.

10 Ways to Increase Food Orders Through Your Online Channels

The food service industry is faced with increasing pressure to adapt and offer more online channels for ordering food. Here’s a look at how you can attract more attention to your restaurant website and increase your online orders.

Talking Squarely About Marketing Safely

As new health data and guidelines are released, reopening plans across the United States are ever-changing. We sit down with business owners to discuss how they’re ensuring their community is informed about precautions they’re implementing and more.

5 Thanksgiving Marketing Ideas for Small Businesses

Some creative and easy Thanksgiving marketing ideas to help your small business make as many sales as possible around the holiday.

19 Fall Marketing Ideas That Will Get Your Business Noticed

Fall is an ideal time to promote your business: Summer is winding down, fall-themed decorations are going up, and people are gearing up for the holiday season.

Branded Merchandise: Helping Retailers Through Uncertain Times

Restaurants and cafes are looking to sales of apparel and branded merchandise to bolster their sales and make up for the closures and ongoing operational limitations.

How to Translate Your Brand Values to a Digital Experience

Here are some ideas for brick-and-mortar retailers looking for ways to apply their core customer service practices to their online store.

5 Ways to Reimagine Black Friday

Black Friday 2020 won’t look familiar. From selling online to extending the date, here’s how to get the most out of Black Friday this year.

Fun Halloween Marketing and Promotion Ideas for Every Business

Spooky or sweet, but always fun! We’ve got Halloween marketing ideas to bring the spirit into your social media strategy, storefront displays, and advertising campaigns.

Return Customers Are Often The Most Profitable. Here's How To Foster Loyalty In Your Brand, No Matter The Size Of Your Business.

Keeping customers coming back is a must for survival. Here’s how to do it.

How to Use Marketing to Communicate Your Retail Reopening

Whether you’re in the planning stages of reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.  

How to Create an Online Holiday Gift Guide

One of the best ways to boost your eCommerce sales during the holiday season is by creating a well-rounded digital gift guide. Read on to learn how.