Business Resource Center

7 Tips for Businesses Making the Shift to Delivery

Here’s how to seamlessly make the shift to delivery.

How to Promote eGift Cards for Your Business

With eGift Cards, your customers can support your business, even if your doors are temporarily closed.

How a Vegan Bakery Franchise Found Sweet Success

With the help of Square, Cinnaholic has been able to keep a focus on its recipe for growth success.

How To Collect Customer Reviews for Facebook

It’s important to have good reviews on your Facebook business page. Here’s how to get started.

Pro Tips for Scheduling Facebook Business Page Posts

How to schedule relevant content to drive engagement, optimize for when your audience is online, and give your business a place to chime in on timely moments.

SBA and Square: Holiday Marketing Tips for Small Business

Lauren Weinberg, Square’s Global Marketing Lead, discusses holiday marketing strategies for small businesses.

How to Drive and Track Sales With Email Marketing

One way to track your sales and marketing success? Email marketing.

How to Turn Your Email into A Facebook Post

Your email can do double duty as a Facebook post. That’s right: Write once, share twice.

8 Types of Holiday Shoppers Sellers Need To Know

From Bargain Hunters to Holiday Procrastinators, here are eight shopper personalities sellers can optimize for during the holidays to drive sales.

How to Boost Facebook Posts to Drive Reach and Engagement

A beginner’s guide to Facebook Boost basics.

Why, How, and When to Leverage Facebook Live

Preparation is key when you’re leveraging Facebook Live. Here’s how to get started.

How to Avoid Getting Your Email Sent to Spam

How to ensure your email makes it to your customers’ inboxes.

6 Strategies for Creating Brand FOMO During the Holidays

The holidays are full of activities shoppers don’t want to miss. Here are six ways sellers can channel this FOMO to make their brand stand out this season.

Why Experiential Holiday Gifts Are on the Rise

This holiday season, shoppers are on the hunt for the perfect experience. Fueled by millennials, experiential gifts have risen in popularity. Here’s why.

4 Ways the Holidays Can Grow Your Brand Equity Online

Small business owners need to stand out during the holidays to drive sales, especially online. Here are four ways online sellers can make their brand known.

How to Launch Online Holiday Charity Drives or Fundraisers

It’s the season of giving, and with the rise of eCommerce, charities, too, are heading online. Here is how you can launch a successful online drive.

The Mindset of a Networked Shopper, Explained

With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moments.

The Mindset of a Conscientious Shopper, Explained

Conscientious shoppers care about the ethics around their purchases. From communicating brand values to being transparent, here’s what sellers need to know.