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TikTok Takeover: Marketing Strategies for Your Business

A number of businesses are adding TikTok to their marketing strategy and seeing incredible success. Learn the benefits of TikTok for small businesses, what types and how to create engaging content.

Social Media as Search Engines: What Does it Mean for Your Business?

Younger consumers are using social media platforms as search engines to discover products, services, and information. Here’s what businesses should know.

Consumers Want Email from Brands — Here’s How to Do It Well

New research found that consumers like to get email offers from brands over direct mail, mobile apps, and social media.

6 Tactics Retailers Use to Enhance the In-Store Shopping Experience

As businesses and consumers turn their attention back to in-store shopping, these are six tactics retailers are using to enhance the in-store shopping experience.

Top 5 Ways Customers Want to Interact With Your Business on Social Media

The majority of consumers want to communicate with businesses, and many of them want to do it over social media. Here’s how customers and businesses are interacting on social.

ECommerce Personalization: What It Is and How to Get Started

eCommerce personalization is becoming more important as consumers use social and mobile apps that offer shopping personalization. Here’s what you need to know to get started.

Top Social Commerce Trends for 2023

From the top social sales platforms for retailers to where younger consumers are spending their time, here are the social commerce trends to know about in 2023.

5 Tips for Building an Omnichannel Restaurant Strategy

Restaurants are meeting consumers on new channels to provide a seamless dining experience. Here’s how to create an omnichannel restaurant strategy.

The Future of Retail Isn't Direct-to-Consumer. How Brands Are Embracing Stores in 2023

Since the peak of the pandemic, customers have returned to in-store shopping in droves. Here’s how brands are responding with brick-and-mortar strategies for 2023.

Social Commerce 101: Examples, Platforms, and Tips

What is social commerce and how can you start selling on social platforms? Find social commerce trends, stats, examples, and best practices in our comprehensive guide.

5 Ways Food Photography Can Help Boost Sales

Here are five ways you can use professional-quality food photography to help boost your food and beverage sales.

8 Things Your Business Should Know About Gen Z Consumers

Gen Z’s global share of spend is rising, giving businesses a good reason to pay closer attention to them. Here’s what to know about Gen Z consumers in 2023 .

Understanding Retail in the Metaverse

The metaverse -or at least the idea of it- seems to be everywhere. Take a deeper look at what it means and understand the possibilities for your business.

Visual Commerce: What It Is and How It Can Benefit Your Business

Using AR and interactive content helps bring products to life. Here’s what to know about visual commerce and how it can benefit your eCommerce business.

How to Generate Online Customer Reviews Across Sales Channels

The majority of customers will read a review before they make a purchase. Here’s how to generate online customer reviews across all the channels you sell on.

Why Your Coffee Shop Needs a Loyalty Program (and Tips for How to Start One)

Rewards programs are a must-have for coffee shops looking to increase customer loyalty. Check out these tips for starting a loyalty program and taking it to the next level.

Should More Retailers Be on Roblox?

Roblox is used daily by millions of young consumers, with the potential to boost a brand’s loyalty and revenue. Here’s what retailers should know about Roblox.

How to Test and Promote New Revenue Streams

Small businesses, from beauty salons to restaurants to retail stores, have a wide range of options for adding auxiliary revenue streams. Here’s what to consider if you want to expand your offerings.

How to Start an Online Store in 10 Steps

Thinking about starting an online store? Here are 10 simple steps to start selling today.

Increase Online Orders Through Your Restaurant Website

Learn how to easily accept online orders to improve margins and build customer loyalty.

Take Food Photos That Will Leave Customers Hungry for More

Learn how to take scroll-stopping food photos for your website and social media with these tips from Danni Siminerio, manager of Square Photo Studio.

How to Choose the Right Online Store Platform for Your Business

What’s one of the first decisions you make once you’re ready to make the move online? Choosing a web platform.

Livestream Shopping Is Having A Moment: How You Can Get Started

Retailers are turning to livestreaming on social media and other platforms to recreate the sense of connection customers feel when shopping inside a physical store. Learn why it’s getting more popular and get tips for livestream selling your own products.

How to Increase Orders Through Your eCommerce Website

Directing customers to your eCommerce website can increase sales, provide insights, and grow your brand reach. Learn how to get started with Square Online.

How To Write Product Descriptions To Grow Online Sales

Product descriptions are key for appearing in search results and increasing online sales. Here’s how to write effective product descriptions that sell.

How to Promote Subscriptions for Your Business

Here are ideas to grow your annual and monthly subscription offerings.

Omnichannel Commerce: 5 Strategies To Grow Your Business in 2023

To stay competitive in 2023, businesses need to provide a seamless omnichannel commerce experience across sales platforms. Here are five strategies to start.

Increase Online Sales: How To Drive Shoppers to Your Online Store

Looking to increase your online sales? These five tips can help you capture customer attention and drive traffic to your eCommerce store.

ECommerce Automation: What It Is and How to Do It

What is eCommerce automation? Here’s everything you need to know about eCommerce automation, its benefits, and how you can use it in your business.

How to Create a Website for Your Business in 8 Steps

Customers often research businesses online before purchase. Your website allows you to own your narrative. Here are 8 steps to create your business website.

How to Sell on TikTok: 5 Tips for Success

Here’s your step-by-step guide for how to sell on TikTok using TikTok Shops, LIVE Shopping, TikTok Ads, user-generated content, and more.

5 Simple Ways to Find New Customers

You’re not going to move forward unless you experiment with new strategies to grow your business. Business development — identifying new customer bases and building relationships — should be a top priority.

How to Attract Customers with Your Online Directory Listings

Booking platform and business directory listings are an important element of your digital presence.

Social Selling 101: Tips and Strategies for Your Business

Social selling builds relationships with customers on social media platforms. These tips and strategies will help develop and grow your social selling presence.

How Masala Wok and Tikka Shack Expanded to 14 Locations With Square

Founders Pramod Prodduturi and Bhoopal Reddy have used Square to expand their fast-casual restaurants to 14 locations.

How to Sell on Facebook as a Business

Here’s your step-by-step guide for how to sell on Facebook as a business using Facebook Shops, Facebook Marketplace, and Facebook Reels.