Business Resource Center

What Should Your Emails Say? A Primer on Email Content for Your Business

It’s time to draft an email – but what do you want it to actually say?

A No-Technical-Skills Guide to Setting Up an Online Store

You know you want to start selling online. But to do that, you need a website. It’s probably already on your long to-do list, but finding…

Best Practices To Win Lapsed Customers Back Over Email

Missing some of your regulars? An automated lapsed email campaign can help you win them back.

Why (and How) to Send Your Customers A Happy Birthday Email

Celebrating your customers’ birthday is a great way to show them you care. Here’s how to do it best.

5 Simple Tips for Designing Engaging Facebook Posts

Here’s how to ensure your content catches the eyes of your followers on Facebook.

Best Practices For Your Welcome Email

First impressions are important – especially over email.

How Customer Segmentation and Targeting Can Increase Your Email Open Rates

What exactly are customer segmentation and targeting?

Voice and Tone: An Integral Part of Your Email Marketing Strategy

Voice and tone determine what you say to customers, and how you say it.

5 Ways to Boost Your Business's Online Credibility

According to Google, 83 percent of U.S. shoppers who visited a store in the last week said they used online search before going into a…

How to Get More Traffic to Your Website

What can you do to make sure your business pops up in a Google, Bing, or Yahoo search? Knowing the essentials to improve your search…

The Importance of Starting an Online Store

Customers have embraced online shopping, an assertion supported by retail eCommerce sales data. By the end of the fourth quarter of 2018…

How to Start a Free Online Store from Your Square Account

If you’re already using Square — whether it’s to accept payments, ring up sales and orders, schedule appointments, or keep your front and…

Introducing the Marketing Assistant Educational Article Series

Learn more about Marketing Assistant, a tool available through Square Marketing.

Beyond Farm-to-Table: How to Make Your Menu Hyperlocal

An interesting menu draws in new and return customers — but now diners want their menus personalized and localized. The hyperlocal menu is…

Stay in the Know with These Restaurant Podcasts

When you run a restaurant, it can be challenging to get out and experience, well, other restaurants. Tuning in to podcasts about the…

Is It Time to Add a Customer Loyalty Program?

Ready to take your business to the next level? Consider adding a loyalty program. A customer loyalty program rewards customers for…

Should Your Restaurant Offer Free Wi-Fi?

Having a restaurant filled with people on their laptops or tablets can be good for business — or not, depending on your vibe. So if you’re…

What You Need to Know About Starting a Podcast

It seems like everyone is starting a podcast these days. That’s because podcasting is one of the most engaging and entertaining media…