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16 Spa Promotion Ideas to Boost Your Bookings

Promotional marketing can have numerous benefits for your spa business, including renewed client interest, increased brand awareness, and more bookings.

4 Questions To Ask When Positioning Your Restaurant Brand

Here’s how to set your restaurant apart from the competition.

Best Email Marketing Templates for Small Business

Learn how email marketing templates can save you time and improve your next email marketing campaign.

How to Build a Tattoo Shop Website

Your website is an opportunity to own your narrative and increase bookings. Here are seven steps that can help you build out your tattoo shop’s website.

Classes and Tutorials: Tips for Creating Content for Your Business

If you’re ready to share your valuable knowledge with the world, here are some tips to start creating content for your own classes and tutorials.

How to Produce Compelling Product Photography at Scale

Having high-quality product photos can be essential for your business. Here are tips for success even with a high volume of product.

How to Optimize Your Bookings on Social Media

Whether you’re a spa, salon or personal trainer, social media booking — and Instagram booking specifically — is a high-growth area to consider investing in and optimizing.

How Selling on TikTok Saved This Mission-Driven Business

When Jessica Thompson had to quickly pivot her zero-waste eco-friendly shop, Bee Joyful, to primarily online, selling on TikTok helped turn her store into a sensation.

How to Build a Salon Website

Here are seven steps that can help you build out your salon website and book more business.

How to Set Up a Loyalty Program that Works

Loyalty programs are a great way to build customer loyalty and grow revenue. Use these tips to set up one for your small business.

How Businesses Can Accept Payment for Omnichannel Sales [DOWNLOADABLE TOOL]

You have a plethora of options for accepting payment, so where do you start? We’ve created an omnichannel decision tree, breaking down how to accept payment depending on how you want to sell.

How to Test and Promote New Revenue Streams

Small businesses, from beauty salons to restaurants to retail stores, have a wide range of options for adding auxiliary revenue streams. Here’s what to consider if you want to expand your offerings.

How to Start an Online Store

Thinking about starting an online store? Here is what you need to know and the steps to take to get started.

How to Build a Personal Trainer Website

Here are seven steps that can help you build out your personal training website.

3 Apps To Help Businesses Plan Customer Events

Here are a few flexible apps that make tasks like assembling invite lists, sending ticketing information, or updating a live celebration to a livestream as easy as a few clicks.

How to Set Up a Business Website: 8 Steps to Get Started

Customers often research businesses online before visiting, and your website is an opportunity to own your narrative. Here are eight steps that can help you build out your business website.

7 Tips for Successful Flash Sales and Product Drops

Flash sales and product drops can generate excitement among your audience while giving your sales (and brand image) a quick lift. Here are tips for making these promotions successful.

Product Photography 101: How to Photograph Products for eCommerce

With an increase in online ordering, having high-quality product photos is more important than ever. To get expert tips on producing great product images, we spoke to Danni Siminerio, manager of Square Photo Studio.

7 Brilliant Social Media Holiday Campaign Ideas

A simple #HappyHolidays won’t cut it these days. These brands will inspire you with their best holiday social media campaigns. Get creative with these social media holiday campaign ideas this season.

How to Communicate With Customers About Delivery Delays

When delays happen, you need to focus on what you can control: Staying in customers’ good graces by communicating effectively about the problem.

13 Email Marketing Best Practices That Get Results

Read our 13 email marketing best practices to optimize your next email marketing campaign.

The Marketing Email Customers Click on The Most

A specific type of automated marketing email gets opened the most.

Saying Hello: How to Write Great Subject Lines

Here’s a guide to create an irresistible subject line.

How to Create an Online Holiday Shopping Experience

Holiday shopping will continue to take place online this year. Here’s how to get your site ready for shoppers as customer behavior continues to evolve.

How to Go Pet-Friendly at Your Business

A growing number of businesses owners are deciding to be pet-friendly, allowing customers to bring their furry friends into their stores and restaurants.

Take Food Photos That Will Leave Customers Hungry for More

Learn how to take scroll-stopping food photos for your website and social media with these tips from Danni Siminerio, manager of Square Photo Studio.

How to Turn Your Business Into a Date-Night Destination

Here are some ideas for how your small business can get ready for the future of dating.

9 Things You Can Do Right Now to Make Your Holiday Sales Skyrocket

Set up your business for holiday success with these tips for boosting sales.

Nostalgia Marketing and How Brands Recreate a Time From the Past

Nostalgia marketing can be an excellent way to help your customers relive simpler times and be part of their return to normalcy. Here’s how to do it right.

6 Tips for TikTok Success, From Businesses That Have Seen Results

More and more business owners are finding that TikTok is a game changer for their sales. Here, business owners share their tips for building a following, and turning those followers into customers.

4 Ways to Make Marketing More Effective in a Cautious World

How can you make your marketing efforts more effective as the pandemic continues? Get insights on how to use the right messaging and tactics to connect with consumers’ changing attitudes of cautious optimism.

8 Creative Ways to Showcase Your Brand's Personality On Your Website

When you own a business, conveying your brand personality is one of the most exciting tasks you get to do. Your website is like a blank canvas just waiting for you to infuse your brand personality. Here are some ideas to get started.

Small Weddings Mean Big Opportunity: How to Get Wedding Clientele for Your Business

With micro weddings and backyard weddings becoming a pandemic-era norm, there’s more opportunity for small businesses to market to wedding clientele. Here are some tips to get started.

The 20 Best Apps for Small Business

If you own a business, you’re on the go a lot, making it crucial to have apps that can help you stay on top of everything. Here are the best apps for your small business.

How To Use Customer Segmentation To Grow Your Business

Learn more about customer segmentation and how can it improve your next marketing campaign.

Tips to Set Up and Optimize Google My Business Listings

Help potential customers find your business on Google by optimizing your Google My Business listing. Learn how to build a Google My Business profile that’s accurate, attracts customer attention, and improves local SEO.