Experience is becoming increasingly more important to where and how customers choose to shop. Learn more about how companies are approaching and curating experiences that meet their customer’s needs.
From how to set up your online store for experiential gift giving to telling a brand story that captures shopper attention, we’ve assembled everything you need to stay competitive during the holidays.
From Bargain Hunters to Holiday Procrastinators, here are eight shopper personalities sellers can optimize for during the holidays to drive sales.
Our collaboration with the National Christmas Tree Association predicts the best day for consumers to buy their Christmas tree.
This holiday season, shoppers are on the hunt for the perfect experience. Fueled by millennials, experiential gifts have risen in popularity. Here’s why.
With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moments.
Conscientious shoppers care about the ethics around their purchases. From communicating brand values to being transparent, here’s what sellers need to know.
Traditionalists live and breath holiday spirit. From themed gifts to product displays, here’s how sellers can create a holly, jolly shopping experience.
Experiential shoppers want lasting memories as gifts. From vineyard tours to spa days. Here’s what sellers need to know about capturing their attention.
The holidays are a perfect time to grow your repeat customer base. From personal touches to exclusive deals, here’s how sellers can foster Brand Loyalists.
For some, intuition, convenience, and instant gratification drive holiday purchasing decisions. Here’s what sellers need to know about Impulse Shoppers.
Seasonal pop-ups can be a great way to build a customer base and test products. Here is some holiday-themed advice for sellers looking to get started.
The holidays offer some of the best sales of the year, especially for more strategic shoppers. From creating FOMO to gamifying deals, here’s how sellers can prepare.
For some, last-minute holiday shopping is inevitable. For procrastinators, convenience and speed make or break a purchase. Here’s how sellers can prepare.
Consumers are spending more than ever on beauty services. New data from Square with insight from Suite Management Franchising depicts what’s trending.
How to look beyond the “Like” and think strategically about the action you want your Facebook audience to take.
Sustaining a small business’s legacy is no easy feat. Success requires new owners to build on the legacy of the business — adapting it to both their passions and the changing times.
Small businesses are more than the products and services they sell and the money they make. These businesses and the communities in which they reside are inseparable.