Taste of Summer 2024 Menu Trends

Taste of Summer 2024 Menu Trends
Planning for summer service? Know how other restaurant operators are preparing their menus and their teams for the season.
by Natalie Zunker Apr 26, 2024 — 1 min read
Taste of Summer 2024 Menu Trends

Summer means longer evenings, patios opening up, and crowds flocking to restaurants. Its nice weather, paired with seasonal celebrations and holidays, often makes this the busiest time of the year. But as the seasons change, so do customers’ tastes and wishes. 

So how are restaurant leaders preparing their teams and adjusting menus for the 2024 summer season? We surveyed industry leaders across three select cities: Charlotte, North Carolina; St. Louis, Missouri; and Sacramento, California. From stocking up on ingredient supplies, adding new menu offerings, and investing in more technology to handle a surge in business, here are some key insights that can help you get ahead. 

Taste of Summer 2024 Menu Trends

Natalie Zunker
Natalie Zunker is an editor at Square. She specializes in developing strategic content for restaurant sellers to help them run their business and reach their goals.


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