New COVID-19 Resources to Help Your Small Business Navigate This Next Stage

New COVID-19 Resources to Help Your Small Business Navigate This Next Stage
With continued COVID-19 cases in the U.S., some business owners are revisiting how they're operating and where to go next. Use this curated list of COVID-19 resources for small businesses to help guide you during this next stage.
by Square Aug 19, 2021 — 4 min read
New COVID-19 Resources to Help Your Small Business Navigate This Next Stage

Please note that regulations and rules related to COVID-19 and reopening change daily. The information in this article is current as of the publication date only. Please check local, state, and federal regulations for the most current information about COVID-19 and your business.

With continued COVID-19 cases in the U.S., some business owners are revisiting how they’re operating and where to go next.

While many aspects of business have experienced a complete metamorphosis since the previous year, there are also familiar issues at play once again. Supply chain bottlenecks are leading to rising prices and shortages, making inventory planning and cash flow management a necessity. Updated mask guidelines from the CDC are leading to new customer expectations, complicated by challenges with hiring and retaining employees in some industries.

The pandemic has also sparked fresh opportunities for businesses to meet these new operational, employee, and consumer needs. Remote and hybrid work is redefining the workplace, highlighting the importance of employee training and investing in the team’s wellbeing. More people are making online purchases, providing a chance for businesses to try omnichannel strategies that give customers more of what they need, wherever that may be.

These new situations call for new solutions. We’ve curated an updated list of COVID-19 business resources to help guide you during this in-between stage of pandemic and post-pandemic life. Save this page to your browser so you can get the most up-to-date information for your employees, customers, and your business.

Streamline business operations

What are your options for reopening your business and adjusting to evolving local, state, and federal protocols? From step-by-step guides for navigating the latest challenges to solutions for businesses across industries, here are tools and resources to help you find your footing during this time.

Manage cash flow during COVID-19

Managing your cash flow may have become less predictable as cost of goods fluctuate, different services or goods are in demand with your customers, and you navigate your business through stages of re-opening. There are a few ways you can proactively manage your cash inflows and outflows so that you can better forecast your business’ finances for the months ahead.

Mandated business closures and travel restrictions may make your sales patterns unpredictable. Here are some resources to help you manage and evaluate your current financial status, and discover the best way to triage a cash flow problem.

Try new eCommerce solutions

Whether you’re temporarily closing your brick-and-mortar business or just want to reach more customers who aren’t venturing out, now is the time to make the most of your online channels. Launch an online store, learn how to offer pickup and delivery, and start selling on social media. Here’s how to get started.

Maintain customer relationships

How you run your business has likely changed in the last year and, with it, so has your customer experience. From newsletters to new ordering channels, here are a few things to consider to make sure your customers feel comfortable, connected, and informed when it comes to interacting with your business.

Hire and manage your team

Your team keeps your business running. Start with prioritizing staff health and safety, as well as your own. Transparency with your employees and your customers is also key as operations evolve.

Whether you’re fully remote or navigating indoor operations, here are tips for supporting your workforce, staffing up quickly, and maintaining physical and mental health at your business.

More COVID-19 business resources from Square

Stay top of mind for customers and learn from fellow business owners using the resources below.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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