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Blueprint for Beauty Business Growth

Here’s what it takes to run a successful beauty business — from mastering client relationships and managing a team to diversifying revenue and growing your brand.

Featured

Square Industry Insights: Client Loyalty in the Beauty Industry
Reaching Customers

Square Industry Insights: Client Loyalty in the Beauty Industry

Jun 26, 2024 — 1 min read

To dig deeper into the relationship between beauty providers and their loyal clients, Square partnered with Morning Consult to survey consumers across North America.

Salon Booking and Cancellation Policy Templates and Examples You Need
Operating Your Business

Salon Booking and Cancellation Policy Templates and Examples You Need

Jun 14, 2024 — 2 min read
Having a salon booking and cancellation policy can be one of your greatest assets and resources. Here are six booking and cancellation templates you need.
The Top Multihyphenate Salons and Spas That Are Also Bars and Cafes
Operating Your Business

The Top Multihyphenate Salons and Spas That Are Also Bars and Cafes

Jun 06, 2024 — 4 min read
Salons and spas are bringing out all the stops, from doubling as cafes with temporary childcare to branching out into full-on cosmetics lines. Here are a few salons and spas paving the way for an entirely new business model.
Grow your beauty business with an all-in-one platform

Grow your beauty business with an all-in-one platform

Grow your beauty business with an all-in-one platform
Learn more -/^
Grow Your Brand With Chris Appleton
Operating Your Business

Grow Your Brand With Chris Appleton

May 31, 2024 — 2 min read
From working in salons as a teenager to becoming one of the most sought-after celebrity stylists, Chris Appleton shares how he's built a personal brand that can scale beyond.
Create A-List Client Experiences With Chris Appleton
Reaching Customers

Create A-List Client Experiences With Chris Appleton

May 31, 2024 — 2 min read
Chris Appleton and Square Ambassador Sofie Pavitt have mastered the art of making deep, lasting connections with their clients. Watch as they share their secrets, so you can give your clients the same celebrity treatment.
Glow Up Your Business With Chris Appleton
Operating Your Business

Glow Up Your Business With Chris Appleton

May 31, 2024 — 2 min read
There's more than one path to becoming a successful business owner. Chris Appleton and Square Ambassador Nikki Ally Rae are two beauty entrepreneurs constantly striving to expand their creativity and constantly glowing up. Watch as they share invaluable insights on how to invest in yourself and your business.
Hire, Train and Retain With Chris Appleton
Growing Your Team

Hire, Train and Retain With Chris Appleton

May 31, 2024 — 2 min read
As your team grows, it's wise to focus on creating a community that embraces collaboration. Watch Chris Appleton talk about how he strategically surrounds himself with the right people to feed creativity and sense of purpose, and Square Ambassador Sofie Pavitt on how she runs her business with Square Appointments.
Diversify Revenue With Chris Appleton
Operating Your Business

Diversify Revenue With Chris Appleton

May 31, 2024 — 2 min read
Growth comes in all shapes and forms. For some business owners, it means opening a second location; for others, diversifying their revenue streams. See how Chris Appleton, along with Square ambassadors Sofie Pavitt and Nikki Ally Rae, think outside the calendar to create new revenue opportunities.
Book more clients with free scheduling software

Book more clients with free scheduling software

Book more clients with free scheduling software
Learn more -/^
How to Upskill Your Salon or Spa Staff
Operating Your Business

How to Upskill Your Salon or Spa Staff

May 15, 2024 — 3 min read
Grow your salon or spa by upskilling your staff through consistent and relevant training. These five tips will help you get started.
5 Areas to Leverage Automation in the Beauty Industry
Operating Your Business

5 Areas to Leverage Automation in the Beauty Industry

Apr 15, 2024 — 4 min read
Automating certain areas of your beauty business can free up time, improve the customer experience, and help your bottom line. Here are five areas to automate and how to get started with Square Appointments.
10 Ways to Attract New Clients to Your Salon
Reaching Customers

10 Ways to Attract New Clients to Your Salon

Apr 15, 2024 — 6 min read
Attract new clients to your salon with these 10 effective marketing tips sure to make you stand out among the competition.
5 Reasons Your Salon Needs a Loyalty Program
Reaching Customers

5 Reasons Your Salon Needs a Loyalty Program

Apr 08, 2024 — 3 min read
Loyal customers are the best customers. Here are the top five reasons your salon needs a customer loyalty program and how to make the most of one.
Leverage Your Salon Loyalty Program To Track Spending and Boost Profits
Reaching Customers

Leverage Your Salon Loyalty Program To Track Spending and Boost Profits

Mar 14, 2024 — 5 min read
Loyalty is built into the fabric of the beauty industry. Here's how to use a salon loyalty program to track customer spending and boost profits.
Reach more customers through email and text

Reach more customers through email and text

Reach more customers through email and text
See how -/^
10 Ways to Boost Your Salon Marketing
Reaching Customers

10 Ways to Boost Your Salon Marketing

Feb 02, 2024 — 7 min read
Grow your business with these effective hair salon marketing ideas.
The Top 5 Ways Businesses Are Diversifying Revenue Streams
Operating Your Business

The Top 5 Ways Businesses Are Diversifying Revenue Streams

Sep 27, 2023 — 4 min read
As businesses look for new ways to diversify revenue streams and retain customers, five clear growth areas prove key.
How to Use Data to Retain, Motivate, and Incentivize Your Salon Staff
Growing Your Team

How to Use Data to Retain, Motivate, and Incentivize Your Salon Staff

Feb 27, 2023 — 4 min read
Learning how to use data can help lead to changes for the better at your salon.

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