Square Business Support Guide

Square Business Support Guide
Tips and guidance for business owners navigating new situations.
by Kaitlin Keefer Mar 24, 2020 — 3 min read
Square Business Support Guide

Communities around the world are facing unique challenges right now. For business owners, the stakes are particularly high — you may be navigating new situations or making unprecedented changes and decisions.

We’ve compiled the below tips and guidance from Square to help you.

To hear more from Square about additional resources and updates on Square products, please reference our Resource Hub, which will be updated frequently.

For more information on federal and state regulations and resources, please reference this article.

Health and Safety

Keeping yourself, your employees, and your customers safe is a top priority right now. There are a variety of methods you can use — like contactless payments — to protect your business and customers.

Stress Management

With the fast-changing situation and fluctuating economy, you may be facing a lot of uncertainty and stress. Prioritizing your business, customers, and employees right now is important, but don’t forget to take care of yourself.

Communicating with Customers

Reaching out to customers to give updates and keep them informed on how they can interact with your business is a great way to maintain your customer relationships. Put together an email strategy to guide your approach to keeping your customers in the loop.

Managing and Communicating with Employees

This time is as unpredictable for you as it is for your employees. Your first priority is to keep your team healthy. Whether that means employees are working from home or not coming into work at all, here are a few resources to help you manage them.

For Employers:

Financial Management

Mandated business closures and travel restrictions may make your sales patterns unpredictable. Here are some resources to help you manage and evaluate your current financial status, and discover the best way to triage a cash flow problem.

Square has a number of cash flow management tools help you manage your business finances online. Here are a few steps you can take to get a clear picture of your finances using Square Dashboard:

Selling Online

Whether your business is experiencing a government-mandated closure or you’ve decided to temporarily close your doors, or you’re starting to consider the possibility of having to, now is the time to consider letting your customers know how to find you online.

If you don’t yet have an online store, below are resources to help you get up and running. If you do, we’ve provided some helpful resources to help you maximize your efforts to sell online.


Shipping might be completely new to your business, or it might have recently ramped up due to an increase in online orders. To navigate shipping, here are a few resources to help you optimize the process.

Utilizing Social Media

Social media can be a great place to build a support network and a place for your customers— and other businesses—to band together and show support online. Here are some tips to get started with Facebook or start using the social network as a primary channel for communicating with customers.

We will continue to update this guide and our resource hub with more information and guidance to help you navigate this difficult time in the coming weeks.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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