How to Build a Personal Trainer Website

How to Build a Personal Trainer Website
Here are seven steps that can help you build out your personal training website.
by Austin Tedesco Dec 16, 2021 — 5 min read
How to Build a Personal Trainer Website

This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.

You’ve gone through the initial stages of starting your personal training business, from writing a business plan to getting licenses and permits. Now you’re ready to get online with your own fitness website. 

Digitally savvy clients expect that they can interact with your business on their own terms, any time, anywhere. One key channel that clients can use to contact you, to book appointments, and to learn about your business is your website. Clients often do research online before they select a new trainer, and your website is an opportunity to own your narrative.

Here are seven steps that can help you build out your personal training website:

1. Register your domain.

If you don’t have a website, you need to purchase your domain. Some website-building platforms allow you to claim a domain, or you can use a separate domain registrar. Your domain could be your business name if it’s available, your personal name, or something that fits your fitness brand and location.

A good domain name should be short and easy to share. Avoid using numbers, hyphens, underscores, and symbols that are difficult to remember. Connect the domain name to keywords tied to you and your business. If your business name isn’t available, consider an alternate domain extension, such as .fitness, .nyc, or .training. 

You could also include the name of your town or neighborhood in your domain. Be sure to check search engines and consult with legal counsel to ensure that you don’t run into trouble by choosing a domain name that may be confusingly similar to another business’s brand.

2. Pick a website builder.

There is a wide range of approaches for business websites, from self-hosted services to booking platforms that make it easy to build a site with no coding required.

Square Online helps you grow your business with a professional, beautiful website. The easy-to-use site builder allows you to integrate your appointments so clients can book online 24/7 with friendly, automated reminders. You can also sync up your point-of-sale system if you sell fitness equipment as part of your business. 

Here are some tips to help your personal training business website stand out:

3. Build out your website pages.

While you can customize your website to your specific offerings and needs, here is a list of essential pages or features for personal fitness businesses to get you started:


4. Implement best practices for search engine optimization (SEO).

For personal trainers looking for new business, ranking in search results helps prospective clients find you and can increase your credibility with them. You can find a full SEO guide for small businesses here. Tips include:


5. Create a content plan.

Having a content-rich site with a blog is one of the most effective techniques to attract an engaged audience online and rank well on search results. A strong content library with fitness tips can help entice new clients to check you out as you grow.

Here are some tips to get you started:


6. Promote your website.

Once your website is up and running, let people know about it. Post on your social media accounts, and consider running a promotion for the first wave of clients who book a training session. You can also use your customer directory to craft an email newsletter with your updates, latest offerings, and new blog content.

And don’t forget about word-of-mouth marketing. As you engage with clients in person, let them know about your website and what it has to offer.

7. Track your website metrics.

Just like you use your internal dashboard to track the success of your services, you’ll want to use an analytics tool to check in on the health of your website. How much traffic is your website driving? How much of it comes from search? What are your most popular and least popular pages?

Square Online has a reports page that can help you answer these questions as you look to grow your web presence.

Austin Tedesco
Austin Tedesco is an editor at Square covering all things management — from the technical aspects of payroll and taxes to the soft skills that lead to strong teams for any business.


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