6 Tips to Drive More Valentine’s Day Orders with Square Online

6 Tips to Drive More Valentine’s Day Orders with Square Online
Take advantage of Valentine’s Day to delight your customers and drive more online orders with these six easy tips.
Jan 02, 2023 — 2 min read
6 Tips to Drive More Valentine’s Day Orders with Square Online

Whether your customers view Valentine’s Day as a romantic holiday or just an excuse to spread the love, you can capitalize on this loving season to delight customers and gain more online orders.

Follow these six tips to optimize your customer experience and increase Valentine’s Day sales with Square Online.

Valentine’s Day is one of the top occasions for dining out, according to yearly research from the National Restaurant Association (NRA). Many couples, families, and groups of friends also choose to spend a fun evening at home with pickup or delivery orders. Valentine’s Day menu options like a dinner for two, special desserts or wine pairings, and even heart-shaped items help diners choose your business over competitors for their V-Day meal.

Valentine’s Day is also one of the biggest holidays for consumer spending on gifts. If you sell physical items or services, consider grouping together the offerings that would make great Valentine’s Day gifts and positioning them as a gift guide on your site.

Whether you’re offering Valentine’s Day menu items, physical gifts, or services, you can create a category on your Square Online site or include them in a Featured Items section.

Square Online Featured Items Section

2. Let your customers schedule orders ahead of time

If you offer special Valentine’s-themed items, February 14th may be an extra big day for pickup and delivery orders for your business. Sell items as preorders on your site and allow customers to schedule pickup and delivery ahead of time.

Pre-ordering brings added convenience to your customers as they plan ahead for the holiday, and helps you manage inventory and staffing accordingly. Pre-ordering is available on paid Square Online plans.

Square Online Holiday Pre-Ordering

3. Offer a discount or promotion

Limited-time discounts are another way to prompt customers to choose your business over the competition when it comes to Valentine’s purchases, and they can even drive customers to place larger orders.

In Square Online, you can create a coupon and set the limit per customer, the start and end date, the discount type (percentage, dollar value, free delivery), and which items or categories are discounted. You can even use scheduled item updates to schedule when sale prices go live, and position your sale as a flash sale.

Discounts become less effective if you run them too frequently, so it’s best to keep them to the times of year when there’s an added seasonal hook and relevance for your customers, making holidays a great time to try this strategy.

4. Sell digital gift cards

For gift-givers who want to treat their loved one to the experience of selecting their own gift, gift cards are a popular option. You can sell digital gift cards online, allowing customers to email it directly to a recipient.

Square Digital Gift Cards

5. Offer gifting options at checkout

Help your customers make their Valentine’s Day gift purchases even more special by letting them add gift messages, request gift receipts, and pay an added fee for gift wrapping. Gifting options are available on paid Square Online plans.

Square Online Gifting Options

6. Drive awareness of your Valentine’s Day offerings

What good are Valentine’s Day menu items, gift guides, and discounts if your customers aren’t aware of them? That’s why marketing your Valentine’s Day offerings through email, text messages, onsite promotions, and social media is essential. Follow these steps to get the word out to loyal customers and followers:

Square Online Valentine's Day


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