Create Online Discounts with Coupons for Square Online
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Coupons are a great way to incentivize your customers to buy the items on your website. In Square Online, you can create several coupon types with customizable rules and restrictions. Customers that enter a coupon code during checkout will see a discount immediately applied to their order.
Note: Creating discounts from your Square Item Library won't sync them to Square Online, as Square Online coupons are meant for online use only. All discounts in Square Online are applied before tax and shipping rates. Additionally, your customers can only use one online coupon code at a time during checkout.
Start Creating a Coupon
To create a coupon in Square Online:
From your Square Online Overview page, go to Items > Coupons or Shared Settings > Coupons.
Select Add Coupon.
You can also delete coupons from the Coupons page using the bulk editing method.
Add Your Coupon Information
To start setting up how and when your online discount coupon should work, be sure to include all of the coupon's information outlined below.
Enter a code for your coupon. Your customers will enter this text at checkout, so choose something that makes sense with the kind of discount you’re offering. You can use any combination of letters, numbers, and special characters.
Note: The code isn’t case-sensitive, which means a coupon code of “SAVE10” and “save10” will both work to apply the same discount.
To allow an unlimited number of coupons, select the Unlimited button. This option allows any number of customers to use the coupon code. They can also re-use the same code on future purchases.
To limit the total number of coupons available, select the Limited button and enter the number of coupons you want to allow. For example, you might want to limit the offer to the first 150 orders.
You also have the option to limit coupon use on a per-customer basis. To limit the number of times a customer can use the coupon, select the Limit per customer toggle and enter a number in the box. For example, entering “1” here will prevent a customer from using the code more than once, even if the coupon is set to unlimited and never expires.
To set a date range for your coupon, select the date boxes and choose a date from the calendar. The start date defaults to the current date, but you can also set the starting date in the future (which is handy if you’d like to set up seasonal discounts in advance).
Note: Dates are inclusive. This means that if you enter 9/1/25 - 9/15/25, the coupon will be valid on both September 1st and September 15th.
Choose one of the following coupon types from the dropdown menu:
- Percentage Discount: Discounts the purchase price based on the percentage you enter.
- Specific Amount Discount: Discounts the purchase price based on the amount you enter.
- Free Shipping: Removes shipping fees from an order. You’ll need to create shipping rates before setting up this type of coupon. Select the link to choose a shipping method.
- Free Delivery: If you have fees set up for local delivery, this coupon removes local delivery fees from those orders.
Choose what to discount from the dropdown menu:
- All orders: The coupon is valid for all orders (as long as they meet any other restrictions you’ve set up).
- Orders over a certain amount: The coupon is only valid when the order total is exactly at or over a specific amount you enter.
- Specific categories: The coupon applies to items that are included in the category you choose. Select the link to select one or more categories for this coupon.
- Specific items: The coupon applies only to the items you choose. Select the link to pick one or more items you want to include.
Note: You’re unable to set up coupons for specific item options and variations at this time. For example, if you’re selling shirts in multiple sizes and colors, the discount will apply to all available sizes and colors of that shirt.
Save when finished to return to the coupons list and view the details for all coupons. Select any coupon in your list to make changes.
Share Coupons with QR Codes and Links
In Square Online, you can easily share coupons with your customers using QR codes and links. After customers scan your code or select your link, they'll go directly to your website with the coupon code already applied to their order without needing to manually enter in a code during checkout. This helps make the purchase process much smoother for customers and can potentially increase conversion rates for you.
To share a Square Online coupon via QR code or link:
From your Square Online Overview page, go to Items > Coupons or Shared Settings > Coupons.
Under the coupon you wish to share, select Share and choose either Download QR Code or Copy Link.
You can print the QR code and place it anywhere you see fit (e.g. in pickup orders, marketing emails, your window, etc.), or copy the link to create buttons, linked text, or linked images on your website. Learn more about how to add a link to your website.
Offer Coupons with Square Marketing
It’s easy to create a Square Marketing campaign for your customers with a discount code from Square Online. First, create a coupon for Square Online, then follow these steps:
From your Square Marketing Overview page, select Create Campaign > Email.
Under the One-time campaigns, choose Offer a coupon and select Next to continue.
Select the coupon section of your campaign.
In the editing panel, select Use existing.
Enter the coupon code you created in Square Online. Add a title, description, and call to action, and use the same expiration date info as you entered in Square Online. Note: Coupon details don't sync between Square Marketing and Square Online. If you need to edit details for your online discount, visit your Square Online Overview page.
Click Select Audience to choose who to send your coupon campaign to.
Review your campaign and select Send Now.
With your campaign sent, customers will receive an email with your Square Online coupon code (which is only redeemable online).
Note: Square Marketing coupons that are redeemed online won't appear in reporting until the corresponding order is marked complete.
Learn more about getting started with Square Marketing.
Disclaimer: Nothing in this article constitutes legal advice. The Federal Trade Commission (FTC) prohibits misleading “former price comparisons.” If you advertise or promote item(s) at a discounted price, it’s your responsibility to ensure you’re meeting the FTC’s guidelines. We recommend you reach out to a legal expert if you have questions about the FTC’s guidelines.