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Create Online Discounts with Coupons for Square Online

Coupons are a great way to incentivize your customers to buy the items on your website. In Square Online, you can create several coupon types with customizable rules and restrictions. Customers that enter a coupon code during checkout will see a discount immediately applied to their order.

Note: Creating discounts from your Square Item Library won't sync them to Square Online, as Square Online coupons are meant for online use only. All discounts in Square Online are applied before tax and shipping rates. Additionally, your customers can only use one online coupon code at a time during checkout.

Start Creating a Coupon

To create a coupon in Square Online:

  1. In your Square Online Overview page, go to Items > Coupons or Shared Settings > Coupons.

  2. Select Add Coupon.

You can also delete coupons from the Coupons page using the bulk editing method.

Add Your Coupon Information

Square Online Discount Coupons Setup EN

To start setting up how and when your online discount coupon should work, be sure to include all of the coupon's information outlined below.

Coupon code

Enter a code for your coupon. Your customers will enter this text at checkout, so choose something that makes sense with the kind of discount you’re offering. You can use any combination of letters, numbers, and special characters.

Note: The code isn’t case-sensitive, which means a coupon code of “SAVE10” and “save10” will both work to apply the same discount.

Total coupon availability

To allow an unlimited number of coupons, select the Unlimited button. This option allows any number of customers to use the coupon code. They can also re-use the same code on future purchases.

To limit the total number of coupons available, select the Limited button and enter the number of coupons you want to allow. For example, you might want to limit the offer to the first 150 orders.

Per customer limits

You also have the option to limit coupon use on a per-customer basis. To limit the number of times a customer can use the coupon, select the Limit per customer toggle and enter a number in the box. For example, entering “1” here will prevent a customer from using the code more than once, even if the coupon is set to unlimited and never expires.

Usage date range

To set a date range for your coupon, select the date boxes and choose a date from the calendar. The start date defaults to the current date, but you can also set the starting date in the future (which is handy if you’d like to set up seasonal discounts in advance).

Note: Dates are inclusive. This means that if you enter 9/1/25 - 9/15/25, the coupon will be valid on both September 1st and September 15th.

Coupon type

Choose one of the following coupon types from the dropdown menu:

  • Percentage Discount: Discounts the purchase price based on the percentage you enter.
  • Specific Amount Discount: Discounts the purchase price based on the amount you enter.
  • Free Shipping: Removes shipping fees from an order. You’ll need to create shipping rates before setting up this type of coupon. Select the link to choose a shipping method.
  • Free Delivery: If you have fees set up for local delivery, this coupon removes local delivery fees from those orders.

What to discount

Choose what to discount from the dropdown menu:

  • All orders: The coupon is valid for all orders (as long as they meet any other restrictions you’ve set up).
  • Orders over a certain amount: The coupon is only valid when the order total is over a specific amount you enter. The amount is inclusive, so if the coupon is valid on orders over $100 and the order amount is exactly $100, the coupon will be valid.
  • Specific categories: The coupon applies to items that are included in the category you choose. Select the link to select one or more categories for this coupon.
  • Specific items: The coupon applies only to the items you choose. Select the link to pick one or more items you want to include.

Note: You’re unable to set up coupons for specific item options and variations at this time. For example, if you’re selling shirts in multiple sizes and colors, the discount will apply to all available sizes and colors of that shirt.

Save when finished to return to the coupons list and view the details for all coupons. Select any coupon in your list to make changes.

Share Coupons with QR Codes and Links

In Square Online, you can easily share coupons with your customers using QR codes and links. After customers scan your code or select your link, they'll go directly to your website with the coupon code already applied to their order without needing to manually enter in a code during checkout. This helps make the purchase process much smoother for customers and can potentially increase conversion rates for you.

To share a Square Online coupon via QR code or link:

  1. In your Square Online Overview page, go to Items > Coupons or Shared Settings > Coupons.

  2. Under the coupon you wish to share, select Share and choose either Download QR Code or Copy Link.

You can print the QR code and place it anywhere you see fit (e.g. in pickup orders, marketing emails, your window, etc.), or copy the link to create buttons, linked text, or linked images on your website. Learn more about how to add a link to your website.

Offer Coupons with Square Marketing

It’s easy to create a Square Marketing campaign for your customers with a discount coupon code for Square Online. First create a coupon for Square Online, then follow these steps:

  1. In your Square Marketing Overview page, select Create Campaign > Email.

  2. Under the one-time campaigns, select Offer a coupon. Select Next to continue.

  3. Select the coupon section of your campaign.

  4. In the editing panel, select Use existing.

  5. Enter in the coupon code you created in your Square Online Overview page. Add a title, description, and call to action to be used as part of your email campaign, and use the same expiration dates (or select that there isn't one) as you entered in your Square Online Overview page. Note: Coupon details do not sync between this area of the Square Marketing Overview page and the coupon area of your Square Online Overview page. If you need to edit any details for your coupon, visit your Square Online Overview page.

  6. Once you’ve finished setting up your coupon marketing campaign, select Select Audience.

  7. Choose your coupon campaign audience. You can also choose to share your campaign on Facebook with free posts or paid advertising to expand your audience.

  8. After reviewing your campaign, select Send Now.

With your campaign sent, customers will receive an email with your Square Online coupon code (which is only redeemable online).

Learn more about getting started with Square Marketing.

Note: Square Marketing coupons that are redeemed online will not appear in reporting until the corresponding order is marked complete.

Disclaimer: Nothing in this article constitutes legal advice. The Federal Trade Commission (FTC) prohibits misleading “former price comparisons.” If you advertise or promote item(s) at a discounted price, it’s your responsibility to ensure you’re meeting the FTC’s guidelines. We recommend you reach out to a legal expert if you have questions about the FTC’s guidelines.

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