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Create a Coupon in Square Online

Coupons are a great way to incentivize your customers to buy your items. You can create four types of coupons with different rules and restrictions. Customers enter the coupon code during checkout and see the discount immediately. All discounts are applied before tax and shipping rates.

These coupons are only for use in your online store, but if you’ve created any single-use coupons through Square Marketing, customers can redeem those online store or in person. Square Marketing coupons that are redeemed online will not appear in reporting until the corresponding order is marked complete.

Create a Coupon

To create a coupon, go to either Items > Coupons or Settings > Coupons in the Square Online Overview page , and click Add Coupon.


First, enter a code for your coupon. This is the text your customers will enter at checkout, so choose something that makes sense with the kind of discount you’re offering. You can use any combination of letters, numbers and special characters. The code isn’t case-sensitive, so “SAVE10” and “save10” will both work, for example.

Next, decide how long the coupon will be active, and how many times it can be used.

To limit the total number of coupons available, uncheck the “Unlimited” option and enter the number of coupons you want to allow (for example, you might want to limit the offer to the first 150 orders).

To set an expiration date, click inside the Expiration date box and choose a date from the calendar. You can also set the starting date in the future if you want - this is handy if you’d like to set up seasonal discounts in advance. Dates are inclusive - that is, if you enter 9/1/20 - 9/15/20, the coupon will be valid on both September 1st and September 15th.

Select a Coupon Type

Choose one of the following coupon types from the dropdown menu:

  • Percentage Discount: Discounts the purchase price based on the percentage you enter.

  • Dollar Amount Discount: Discounts the purchase price based on the amount you enter.

  • Free Shipping: Removes shipping fees from an order. You’ll need to create shipping rates before setting up this type of coupon.

  • Free Delivery: If you have fees set up for in-house or on-demand delivery, this coupon removes delivery fees from those orders. You can also limit the number of uses per customer for this coupon type. For example, if you want to offer free delivery for first-time orders only, click the toggle and enter "1". A customer who has used the coupon won't be able to use it again, even if the coupon is unlimited and doesn't expire.

Choose what to discount from the dropdown menu:

  • All orders: The coupon is valid for all orders, as long as they meet any other restrictions you’ve set up.

  • Orders over a certain amount: The coupon is only valid when the order total is over a specific amount. Enter that amount in the field below. The amount is inclusive - that is, if the coupon is valid on orders over $10, and the order amount is $10, the coupon will be valid.

  • Specific categories: The coupon applies to items that are included in the category you choose. Click the link to select one or more categories for this coupon.

  • Specific items: The coupon applies only to the items you select here. Click the link to pick one or more items you want to include.

Note: You can’t set a discount for specific item options. For example, if you’re selling t-shirts in multiple sizes and colors, the discount will apply to all available sizes and colors.

Save when you’re finished to return to the Coupons list and view the details for all coupons. Click on any coupon to make changes. To delete a coupon, click the checkbox on the left and use the Delete button on the upper right. You can delete multiple coupons at once by checking more than one box.

Use Coupons with Square Marketing

Once you’ve created a coupon for Square Online, you can share the coupon to your customers with Square Marketing. To do so:

  1. Head to Marketing in your online Square Dashboard.

  2. Select Offer A Coupon > Design Campaign.

  3. Click Unique auto-generated code on the image of the coupon in the campaign preview on the left.

  4. Select Online use on the right side menu and input the Square Online coupon code you created under Coupon Code.

  5. Fill in the rest of the details of your coupon just as you did in Square Online. *Note: if you fill out any of these details differently than when you set up your original coupon in Square Online, these changes will not affect the terms of your coupon. To edit any details of your coupon, visit your Square Online Overview page.

  6. Once you’ve finished setting up your coupon campaign, click Select Audience in the top right.

  7. Select your coupon campaign audience. You can also choose to share your campaign on Facebook with free posts or paid advertising to expand your audience.

Once you launch your campaign, customers will receive an email with Square Online coupon code, which is only redeemable online.

Note: The Federal Trade Commission (FTC) prohibits misleading “former price comparisons.” If you advertise or promote item(s) at a discounted price, it’s your responsibility to ensure you’re meeting the FTC’s guidelines. We recommend you reach out to a legal expert if you have questions about the FTC’s guidelines.

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