Angel Pets —

How This Dog Grooming Business Uses the Square Ecosystem to Grow and Build Client Satisfaction

How This Dog Grooming Business Uses the Square Ecosystem to Grow and Build Client Satisfaction
Tiffany Cady singlehandedly built a full pet service business that exceeds in client satisfaction. Here's how.
by Maya Rollings Jan 17, 2025 — 3 min read
How This Dog Grooming Business Uses the Square Ecosystem to Grow and Build Client Satisfaction

About this business

Business Type

Pet services Locations: 1

Location

Houston, TX
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Spending a lifetime around pets made it natural for Tiffany Cady to start her own dog grooming business. She’d had a long tenure at the Houston Dog Park Association as a web designer, community liaison, and finally president; she’d also spent time volunteering at the Houston Animal Shelter. So when she parted ways with her day job as a marketing manager, she went back to the industry she loved most: pet services. 

One day Cady’s mother-in-law asked her to watch her dogs when the pet sitting business she took them to closed, and she saw an opportunity to pick up where they left off. “I started thinking, I wonder if that company would sell me their client list, and I could be a [dog] sitter,” Tiffany Cady explained. After getting insight into the client list, Cady later realized that the company’s clients were too far out of range for her to service. However, she still followed through on her goal. Initially starting out as a dog sitter, Cady managed to add on services including grooming, boarding, and training, and she tapped Square to help her grow

Saving time with streamlined payments

Cady was able to use her background in marketing to help her build a website, design a logo, and create a brand message that would resonate with her ideal audience. She decided on the name Angel Pets because she set out to make pets “look like angels from grooming, feel like angels from being treated well with dog walks and pet sitting, and act like angels from training.” The only thing left to do was determine how she wanted to accept payments.

In the early days, she used a peer-to-peer payment offering, but she needed to be able to take credit card payments with more simplicity and ease. She eventually transitioned to the Square Reader after other business owners recommended the tool. Today, she uses over four Square products to run her business. “Square makes it easy, being able to take credit cards so easily with Tap to Pay on iPhone. Being able to just say I can take any payment method is really nice and convenient for the clients,” she said.

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Using the Square ecosystem to foster client satisfaction

Aside from taking payments, Cady uses the reporting features available through the Square Dashboard to see how her business performs month-to-month. “It’s nice to see what categories are doing well or doing poor month-to-month because I do boarding, transporting, and grooming,” Cady explained. With the category breakdown, she’s able to make impactful business decisions around specific areas of her operations instead of guessing where and how to improve

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Cady also has a positive relationship with Square Invoices, which she primarily uses for her boarding and transporting clients. “I really like the automatic feature on the invoicing [product]. It has a reminder to the client to pay, so I don’t have to worry about it,” Cady explained. Square Invoices also makes it easier for her to customize her invoices. With the ability to add her logo and have standard line items ready to go, invoicing has become less time-consuming, giving her time back in her day to spend on other areas of the business and her pets. This also gives clients an easy way to identify the business they’re sending money to, avoiding possible chargebacks down the line.

Crafting client connection through communication tools and marketing

Another key area of the business is connecting with clients. Cady uses Square Messages to offer seamless two-way communication with her customers. Her clients mainly use it to thank her for her services and express their overall satisfaction. This is especially meaningful because she goes above and beyond to market her business and make good on her promise of angel treatment. “If I was driving through a neighborhood to a pet-sitting job and I saw somebody walking their dog, I would pull over, roll down my window, and hand them my business card,” Cady said of her early marketing days. 

Nowadays, Cady uses a number of ways to market, including Google listings, dog fundraiser events, networking opportunities, neighborhood groups, and more. Even though marketing can often come with challenges, growing the business and acquiring more furry clients is Cady’s sole focus. But, while driving more revenue and making her mark in the pet industry would be nice, she’s driven most by her love of one thing: the animals. “I love just being free like this,” Cady said. “I’d like to grow my boarding business more and just be able to stay at home with [even more] doggies all day long.”

Maya Rollings
Maya Rollings is an editor at Square where she writes about all things customer experience, from building a solid customer base to leveraging tools and technology that meets them where they are in their journey.

Products mentioned

Square Invoices

Square Invoices

Get paid faster with our free invoice software.

See how -/^
Square Messages

Square Messages

Send and receive customer texts, emails, and more.

Learn more -/^
Square Payments

Square Payments

Easily accept and process payments with Square.

See how -/^
Square Reader

Square Reader

Never miss another sale with a free card reader.

See how -/^

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