The ways customers interact with businesses is constantly changing, and today customers expect more—they want speed, affordability, and convenience. An omnichannel strategy can help you deliver a seamless, integrated shopping experience to your customers from in-person interactions to online touchpoints. Developing an omnichannel strategy will help you target customers more effectively, scale your business, and grow revenue.
Square Point of Sale is an all-in-one system that makes it easy to run your business from one place, with customizable tools you can pick and choose from based on what you need. In this guide, we’ll cover how you can improve the customer experience, make more sales, and grow your business with an omnichannel strategy.
Get started with Square Point of Sale today.
01. Get set up
02. Expand your reach
03. Increase engagement
Keep customers engaged even after they leave your site
If you run a retail business, customers might sometimes add an item to their cart but leave your website or forget to complete the purchase. Send abandoned cart emails automatically so it’s easy for them to pick up right where they left off.
Use in-person sales to grow customer loyalty
Add customer information as you ring up a sale so you can identify first-time or repeat customers. To do this, make sure to turn on the Collect customer information before checkout feature in Square Point of Sale to build up your Customer Directory.
Adding customers to the sale before checkout will also let you to welcome new customers and reward repeat customers for their business. You can offer new customers a first-time discount, or create a loyalty program to thank repeat customers and keep them coming back.
Start orders over the phone
Give your customers a more flexible buying experience. When you turn on Open Tickets you can create an order over the phone, save it, and take a payment later.
04. Take flexible payments
Make in-person checkout easy for you and your customers
With Square Point of Sale, you can use a mobile phone or portable hardware, like Square Terminal, to take payments where it’s most convenient—at the counter, tableside, or curbside.
Give customers more ways to pay so you never miss a sale. All of Square’s payment solutions accept credit cards, debit cards, gift cards, swipe or chip cards, and contactless payments, including Apple Pay and Google Pay.
Save time with automated payments
If you regularly provide services for a client, you can set up recurring invoices with automatic payment reminders. For longer or more complicated projects, you can create a flexible payment schedule with invoices that your client can pay online.
Customers can also pay invoices with ACH bank transfers. ACH payments are a simple, secure way to collect remote payments for high-ticket sales and set up recurring billing for your customers.